Aspect Ratio Films
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Camenati
Camenati
Background
Aspect Ratio Films is an American film sales company that distributes international films.
Animated Logo
Logo (October 20, 2019-)
_(From_-_International_prints_of_The_White_Devil).png)
Visuals: On a dark blue background with morphing lights and a grid, three outlined discs appear as they change directions to a side view. After aligning to said direction, they zoom out while "ASPECT RATIO", with a dark blue fill cyan depth, scrolling from the upper left and bottom right, slowly spinning and zooming out. Two large brackets appear surrounding the letters, which by that point has the rippling background disks and grid disappear. After the text and diagonally aligned brackets, now a thin rectangular border cut off by the company name, stop and directly face the screen, they flash and unveil a tilted, three-dimensional horizontal grided room that evaporates and gives the logo a white fill.
Technique: Traditional animation using watercolor techniques. This was done by James Siewart, who also did the design for the logo.[1]
Audio: None.
Availability: The logo is seen on international prints of The Yellow Night and The White Devil.
Print Logo
Logo (November 1, 2019)
_(From_-_Cubby).png)
Visuals: A tilted thinly bordered rectangular box is cut into two from the central placement of "ASPECT RATIO", in a stacked format and with the "C" made up of the colors red, gold, white, dark blue, and gray, all in washed out and fairly dark tones.
Technique: A still, digital graphic.
Audio: None.
Availability: The logo is seen on Cubby.
