Establecimientos Filmadores Argentinos
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Electra and TVB
Video captures courtesy of
Electra and PFS2021Channel - AUS-NZ-SG-IE
Electra and TVB
Video captures courtesy of
Electra and PFS2021Channel - AUS-NZ-SG-IE
Background
Establecimientos Filmadores Argentinos (EFA) was an Argentine film production and distribution company set up in Buenos Aires in 1937 by three enterprising businessmen, Julio Joly (licensee of the French firm Gaumont in Argentina), Alfredo Z. Wilson (the owner of Cinematográfica Terra) and the film exhibitor Clemente Lococo, who all agreed on the idea of building new studios to both rent and produce new films. The development of the company was accompanied by the training of its technical operators and workers such as carpenters, plasterers, bricklayers, painters since the company looked after supply, and sought after set designer and decorator Juan Manuel Concado to organize the team to build sets is notable with 120 workers under his charge.
In 1939, Lococo travelled to Hollywood to learn first-hand about the technical innovations as well as the production, distribution and exhibition circuit, which gave him the opportunity to bring the best films to place on the market, the most profitable so far being film series starring Niní Marshall and Luis Sandrini. The company would then stop operating around 1955. The property that EFA occupied finally ended up being the headquarters of Canal 13 de televisión.
1st Logo (June 5, 1940)
.png)
Visuals: Against a grey wall, there is a giant thick, cursive "Efa" in the middle with a metallic texture with a smaller "Una producción" on top of the said letters.
Technique: A live-action model.
Audio: A simple trumpet tune.
Availability: It was only known to be seen in Los Celos de Cándida.
2nd Logo (April 16, 1941-January 10, 1951)
.png)
Visuals: On a black background, a thin line forms the angled letters "E.f.a." at the center. The formed letters fade out, and numerous stars appear, creating the same text letter-by-letter. Afterwards, the white arch-styled text "ESTaBLECImIEnTOS FILmaDORES aRGEnTInOS" fades in above the stars.
Technique: Traditional animation.
Audio: A few firework sounds, followed by a sample of Leichte Kavallerie: Ouvertuere by Franz von Suppè.
Audio Variants:
- In earlier films, it would use a simple brass ditty that ends with a gong noise.
- Some films would use the film's opening theme.
- On La casa de los millones, a different brass fanfare was used.
Availability: It was mainly seen in television airing of their outputs during the 1940s-1950s. It debuted in Si yo fuera rica, as well as films such as La casa de los millones, La piel de Zapa, La Danza de la Fortuna, and Con la música en el alma.
External Links
Establecimientos Filmadores Argentinos credits on IMDb
