Fit Via Vi Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Fit Via Vi Productions is an American film production company founded by Bill and Mary Way.


Animated Logos

1st Logo (March 13, 2020)

Visuals: Multiple angles of an operation metal film camera is shown against a dark tan-tinted smoky background. The last of which being a side view has the shot fade out to solid black. From there, the logo appears, consisting of a simple film camera graphic is on top of "Fit Via Vi INSPIRATIONALLY INDEPENDENT", in a stacked format and flat gold texture, and slowly zooms in.

Technique: CGI and zooming effects.

Audio: A film projector rolling plays first. When that happens, a synth keyboard fanfare plays, alongside a track comprised of horns and a chorus later on.

Availability: The logo is seen on Sweet Sunshine.

2nd Logo (August 20, 2021)

Visuals: On a white background, a school of fish swim in a curved direction from the right at a fast speed. Then, a close shot of the school swimming to the left is shown. "FIT VIA VI PRODUCTIONS", in a stacked format and tall serif font, fades in and slides to the left in the middle of the sequence, whereas three transparent fishes stop behind and the remainder fade out. Then, bubbles emerge from the two right-most fishes' mouths.

Technique: 2D computer animation.

Audio: In the second half, a six-note woodwind motif is performed.

Availability: The logo is seen on Cryptozoo.

Logo (October 4, 2022-)

Visuals: Detailed outlines of three fishes facing the left are shown in gray as they are behind "FIT VIA VI PRODUCTIONS" in a stacked format.

Variant: On A Love Song, the fishes are brighter and on top of the company name, with "PRODUCTIONS" removed.

Technique: A still, digital graphic.

Audio: None or the closing theme of the film.

Availability: The logo is seen on A Love Song and Quantum Cowboy.

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