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Standard logo
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"William Fox Presents" version
The Fox Film Corporation was an independent film production company that was formed on February 1, 1915 by the theater "chain" pioneer William Fox by merging two companies he had established in 1913: Greater New York Film Rental, a distribution firm which was part of the independents, and Box Office Attractions Company, a production company. After the Wall Street crash of 1929, Fox lost control of the company in 1930, during a hostile takeover. Under new president Sidney Kent, the new owners merged the company with Twentieth Century Pictures, Inc. to form 20th Century-Fox in 1935.
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1st Logo (September 13, 1915-November 28, 1935) | 2nd Logo (September 13, 1915-September 3, 1922) | 3rd Logo (1929-1935) |
Visuals: The in-credit text of Fox Films. It would just say:
FOX FILM
PRESENTS
In other cases, it mentioned the name of William Fox:
WILLIAM FOX
PRESENTS
Technique: A still, printed card.
Audio: None, or the film's opening music.
Availability: About 75% of Fox Film's pre-1930 feature film output was completely lost in the 1937 Fox vault fire. What is known about its availability is that it can be seen on Sunrise: A Song of Two Humans (1927) and other films of the era, but most just contain a "Fox Films" notice in the credits sequences. It occasionally appears on films shown on TCM's Silent Sunday Nights or on Fox Movie Channel (now FXM), but showings on the latter have been scarce to none. The logo premiered on Regeneration (the second logo) and made its final appearance on In Old Kentucky.
Visuals: There is the word "COPYRIGHT" in a slightly curly serif font with two shapes on either side to make it look like a ribbon or banner. Below that is "WILLIAM FOX" in the same font but larger letters. Below that is an abstract "T" like shape with a diamond and the letters "WF" in a diamond shape.
Variant: On Regeneration and Monte Cristo, there is a widened, small rectangle-like shape with a ribbon or banner with a diamond and the letters "WF" in a diamond shape at the top of the screen. There is the word "FOX" above it.
Technique: A still, printed card.
Audio: The closing theme of the film.
Audio Variant: Sometimes, the film's opening music is used.
Availability: About 75% of Fox Film's pre-1930 feature film output was completely lost in the 1937 Fox vault fire. It was seen on Regeneration, A Tale of Two Cities, and Monte Cristo.
Visuals: Over a black background, there is a long "F" wiping in. Then, "OX" appears letter by letter. At this point, the background fades into a black screen. Another long "F" wipes in, and "ILM" appears letter by letter. A trail appears behind the letters. The entire text is in an Art Deco font.
Variant:
Technique: Cel animation. Live-action for the "Presents" variant.
Audio: None or the closing theme of the film.
Availability:
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Twentieth Century Pictures Fox Film |
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