Happy Hours Entertainments

From the Audiovisual Identity Database, the motion graphics museum


Background

Happy Hours Entertainments is an Indian film production company founded by Sameer Thahir and Shyju Khalid.

1st Logo (March 23, 2018-June 10, 2022)

Visuals: On a black background with a dim spotlight on the upper right, a metallic cube is shown rotating. Two geometrically shaped tiles open up separately to display film mechanics and hang lightbulbs. After tilting to display a blocky "P" on one tile, the background cubes flicker on to show "HAPPY HOURS", with the foreground block joining them. Afterward, "ENTERTAINMENTS" pop in below.

Technique: CGI.

Audio: A deep acoustic soundtrack plays, which is gradually joined by various synthesized and digital instruments.

Availability: The logo is seen on Sudani from Nigeria and Dear Friend.

2nd Logo (April 5, 2024)

Visuals: On a black background with a spotlight on the ground, a silver theater mask is shown winking thrice and smiling at the screen before laughing at it. A gold copy of it tags along from the right. They laugh together and fly past the screen, cutting it to an old film projector turning on against a smoky gold background. A few shots of the device are shown before cutting to a zooming shot of a horizontal scrolling film strip featuring posters of multiple vintage Bollywood movies. A light flash changes the shot to a flattened, handheld version of the film projector projecting said strip against a projector light from the left. "HAPPY" and "HOURS", both in calligraphic fonts and within partially bordered oblongs, are in front of the spinning film reel's upper left and bottom right whereas the floating theater masks are to the reel's upper right. "ENTERTAINMENT", alongside film perforations, are cut through the camera. Later, the filmstrip crossfades to an outlined version of itself with the frames containing one letter of "FILMS", in an old-fashioned serif font and outlined shadow.

Technique: CGI.

Audio: A jubilant synthesized accordion and percussion fanfare is performed. An added set of drums play later on. Cartoony sound effects, which includes high pitched laughter, are also heard.

Availability: The logo is seen on Chal Bhajj Chaliye.

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