Harvey Comics was established in 1939, but didn't use a logo until the comic book publisher entered the animation arena (by purchasing the rights to many of the characters Paramount featured in its cartoon shorts) in 1959. Today, Harvey Entertainment currently remains as an in-name-only unit of DreamWorks Classics, a division of NBCUniversal. The Netflix original Harvey Girls Forever! (known as Harvey Street Kids in its first season), which ran from June 29, 2018 to January 10, 2020, was a homage to Harvey Entertainment.
Visuals: There is a white background, with the letter "H" on it. Then, the screen zooms out to reveal a TV tube (ala the first Screen Gems logo) and some Harvey characters (including Casper, Little Audrey, Baby Huey, Buzzy the Crow, Herman and Katnip and Tommy Tortoise and Moe Hare) and then it pops goes a tube, Harvey the clown appears at the top. We reveal "HARVEY FILMS" in a birthday party lettering. The logo is on a pink background (or sometimes light blue, blue, green, or red, due to print deterioration). Sometimes, "HARVEY FILMS" turns into "HARVEYTOON". The closing variant has the logo playing in reverse.
Variants:
Technique: 2D animation by Paramount Cartoon Studios for the original version.
Audio: The cartoon theme's open/end. Re-dubbed soundtrack prints of the cartoons will instead feature a modern-sounding abridged re-arrangement of the 1955-1965 Noveltoons theme.
Availability: Appears on TV prints of post-October 1950 and pre-April 1962 Paramount cartoons, replacing the original Paramount logo. Paramount may be more visible if they continue to replace this logo with the originals. The closing variant is followed by the 1979 Worldvision Enterprises logo on early 1980s syndicated prints.
Visuals: Over a black background, there is a TV tube with the letter "H" on it. Then we see Harvey the Clown from the Harvey Films logo at the top of the TV tube to reveal "Harvey Funnies" in a similar lettering as the Harvey Films logo. This logo is in black and white until 1966.
Variant: There's a color version in which the logo is on a blue background. Plus, the color of Harvey the clown and the "H" TV tube is the same used for the Harvey Films logo. The color version debuted in 1966.
Technique: Same as the previous logo, also by Paramount Cartoon Studios.
Audio: A 8-note comedy tune.
Availability: Was originally seen on The New Casper Cartoon Show in black & white (1963-1966) and in color (1966-1969) on ABC.
Visuals: On a purple-pink gradient background, there is the TV tube with the letter "H" on it and Harvey the Clown appearing from it (which is reused animation from the Harvey Films logo). Then it zooms out on the left and the "ARVEY" appears letter-by-letter on turquoise squares. After this, "COMICS ENTERTAINMENT © [YEAR]" appears below it.
Technique: 2D animation recycled from the Harvey Films logo from Paramount Cartoon Studios.
Audio: None, or the ending of the show.
Availability:
Visuals: On a blue background, there is the face of Harvey the Clown, overlapping a yellow-orange seal a la the official Nintendo seal logo on the top of the screen. Over the clown are the words "The Harvey Entertainment Company", with "Est. 1939" above "Entertainment Company". Below it's the copyright disclaimer for Harvey Comics.
Technique: None.
Audio: The final bars of the abridged re-arrangement of the 1955-1965 Noveltoons theme heard in the re-dubbed soundtrack versions of the Harveytoons.
Availability:
Visuals: On a black background, there is the same Harvey seal logo from before, but has a white outline around it and is shifted to the left. Then we see the words:
The Harvey Entertainment Company |
wiped on the right of the logo. Harvey the Clown winks his eye at the end.
Variants:
Technique: 2D animation.
Audio: The closing theme of the show or movie.
Audio Variants:
Availability:
Visuals: There is a blue curtain background, which then opens to reveal the face of Harvey the Clown on a yellow background, and he winks his eye first. Then he zooms out to reveal the yellow seal with "Est. 1939" on it with the words "HARVEYTOONS" underneath it. The word "TOONS" takes on the bottom-right of the seal, and it is in blue while "HARVEY" (in red) is on the bottom-left of the seal. After the logo forms, at the top of the company name, the URL "harvey.com" appears. Harvey the clown shakes his right bell on the jester hat. There is a yellow light surrounding the logo.
Variant: On The Spooktacular New Adventures of Casper, it's almost a still logo and the website URL is not there, but Harvey the clown still winks his eye and shakes his right bell of the hat. Plus, the logo is smaller to make room for the words "& A UNIVERSAL CARTOON STUDIOS PRODUCTION", again in Universal's corporate logo font, in stacked words and in red underneath.
Technique: 2D animation.
Audio: The re-arrangement of the first few notes of the 1943-1955 Noveltoons theme with jingle bells at the end from the previous logo, but with a winking sound.
Availability:
Visuals: On a black background, there are the words "THE HARVEY ENTERTAINMENT COMPANY" in sky-blue and red respectively, scrolling from right to left of the screen. Then we reveal the Harvey Clown trademark, winking his eye. He then takes his place on a yellow seal with "Est. 1939" in a small script. Below it, the words:
THE ENTERTAINMENT COMPANY |
reappear. The word "HARVEY" shines brightly twice.
Variants:
Technique: 2D animation. None for the still version.
Audio: A horn-driven orchestral fanfare. None for the still version.
Audio Variant: On Baby Huey's Great Easter Adventure, the logo is silent.
Availability: First appeared on Casper: A Spirited Beginning and also appears on Casper Meets Wendy, Baby Huey's Great Easter Adventure and Richie Rich's Christmas Wish. The still version appears on Casper: Spirited Dimensions for GameCube and PlayStation 2.
Visuals: On a white background is the usual Harvey-in-the-seal logo on the left of the screen and on the right of it we see the big letters "HARVEY". Below this, on the bottom of the screen, it's a small red copyright disclaimer.
Technique: None.
Audio: None.
Availability: This was a disclaimer logo used in the European game Casper and the Ghostly Trio.
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