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'''Visuals:''' On a dark background with a reflective floor, we seeis large stacked text reading "ILLUMINATION ENTERTAINMENT" or simply "ILLUMINATION" (written in Futura Condensed). Minions appear below the text and perform a comedic skit, which varies between movies/trailers/shorts:
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* ''Sing'': Four minions appear on the right side of the screen, Bob, Stuart, Mel and Kevin. Kevin plays a kazoo, then sings some "la" notes. He then sings the company name and Mel and Stuart sing with him in the form of a barbershop quartet, whilst raising their arms in the air, and their singing makes the text glow. Bob, who doesn't get the idea, sings the name in a crazy off-key yell, which gives the text too much glow, causing "MIN" and "ION" to lose power and black out. Bob sees what he did, looks at the screen, and says "Whoops!" as the other minions stare in disappointment.
** On a TV spot for the movie, we seeis Stuart, Kevin and Bob in the center laughing. Also, they looked pasted on the template rather than added in.
* ''Despicable Me 3'': Three minions appear on the right side of the screen, Kevin, Stuart and Mel. Kevin, holding a script, clears his throat and tries to say the company name, but Stuart knocks him out with a vase. He swipes Kevin's script and tries to do the same, but Mel whacks him into the floor with a hammer and takes the script. Bob walks in with the fart gun from the first two movies. As Mel begins to say the name, he stops to question the fart gun, to which Bob sprays gas, causing Mel to faint in disgust. Bob then gets the script and successfully says the name. The unconscious Mel farts on Bob and he shakes his hand in disgust.
* ''The Secret Life of Pets 2'': A squeaky ball bounces in from the left. Six dogs on leashes run at the ball in the same direction it came, dragging a minion along. The dogs crowd at the ball and the minion smiles and chuckles with relief. The dogs soon knock the ball off-screen and stare at it for a moment before one of them barks, and they chase it down, all barking. The minion screams the company name as he gets dragged off-screen.
* ''Sing 2'': A light clunks on, we seeis Bob leading Stuart, Kevin, Otto, Mel and a large crowd of minions in a song involving the company name. Bob starts it off by singing the name, followed by Stuart adding backup vocals and Kevin clapping in rhythm. The camera slowly zooms out to reveal the rest of the minions, with Otto and Mel briefly visible. Bob sings various Minionese lyrics while the other minions clap and sing the name (with Otto shouting "Yeah!" in Bob's third row of lyrics). The camera stops panning at the text above. As the minions finish their song with one big note, Otto can be seen doing a bunny-ears bomb on Stuart, which briefly makes Mel chuckle. The text turns off, and "MIN" and "ION" (a mirrored reference to the previous film's variant) are visible for a split-second before the screen turns black.
** The first two trailers for ''Migration'' have this shortened to the last time the name is sung, and the screen is in the 2.39:1 aspect ratio.
** On the second trailer, the lights are removed, and is cut short to the letters being knocked out.
** On the last two trailers for ''Migration'', it is shortened to the minion swinging in.
** On a toolkit for the film, we seeis various black stripes moving in on a {{color|yellow}} background, stopping when they form a line, and showing Kevin, Bob, Otto and Stuart, all in 2D. Otto shouts out the company name as we zoom out and see they are in a queue of minions on a black line above the text, in black, with the queue of minions as long as the text. The minions then stamp down the bottom of the line, which segues into the rest of the toolkit.
* ''Penglai'': There is the minion trio, animated in 2D, watering a plant. The text is also in 2D, and a bit bolder. Also seen on the end of the home video release trailer.
*''Mower Minions'': On a dark background, the minion trio are seen carrying some beach towels, ready to do some sunbathing. They hum a tune as they lay down their towels, put on their sun shorts, sit on their towels, put on sunglasses and apply some sunblock. Bob pushes a button, which turns on a huge UV light behind the camera. The minions then start sunbathing. The camera cuts to the UV light, which is shaped like the text.
*''Super Gidget'': The minion trio are seen sitting in a movie theater, laughing at a scene of a comedy movie. The camera pans to the left, showing other Illumination characters. We then see the Grinch and Snowball watching a scene of a scary movie. The Grinch winces in fear while Snowball screams and ducks. Next, we seeis Miss Crawly tearing up at the sight of a scene of a drama movie, drying her eye. The camera then stops panning, showing Ash and Chloe. Chloe is watching the movie with her tongue stuck out. Ash urges Chloe to put her tongue back in, and she does. The camera then cuts to the theater's screen, which shows the text.
*''Yellow is the New Black'': The text is seen on the floor. The minion trio enters from the right, apparently shopping for the text's letters. Kevin takes the first four letters in armfuls, while Stuart takes the "A" and Bob takes the third "I" and they scuttle off-screen. After a brief moment, Kevin is heard yelling at Bob, who walks back in, places his "I" between "MIN" and the "T" then hurries off with the "T", the letter he was supposed to take.
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