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*''The Secret Life of Pets'' (final version) and ''Despicable Me 2'' (NBC airing): The background fades in from black. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text turns on the same way. Bob gets excited, shouts the company name twice, and squees.
**A version that starts where he says the company name was seen on the shorts ''The Secret Life of Kyle'' and ''Minion Scouts''.
**There is also another version without the "ENTERTAINMENT" text. This can be seen on a trailer for ''The Secret Life of Pets 2''.
**Another one exists without Bob, which was seen at the start of four short films (''Mower Minions'', ''Norman Television'', ''Weenie'', and ''Yellow is the New Black'') and the end of ''Minions Holiday Special''. This version is still.
** On ''How to Draw a Minion'', the logo is inverted (black text on a white background) and remade in 2D. Like ''The Secret Life of Kyle'' and ''Minion Scouts'', it is cut.
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*''Sing 2'': The animation is completely different compared to the other ones, and so does the text design. As the lights turn on, we see a closeup of Stuart, Bob, Kevin, and a load of other minions. They then sing the company name as they clap along while the camera slowly zooms out to reveal the text above. At the last second, the "ILLU" and "A" in the name abruptly lose power (a mirrored reference to the previous film's variant) as the screen turns off.
*''Minions: The Rise of Gru'' (second trailer): Stuart is riding on a disco ball,
*''Minions: The Rise of Gru'' (the film itself): It’s almost the same as the second trailer, but there are {{color|purple}} and {{color|blue}} lights on the disco ball. After the text is knocked over, the disco ball hits the company name and Stuart gets lodged between the text, reading “MINION”. The opening theme also plays over the logo, which continues into the start of the film.
'''Variants:'''
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'''Music/Sounds Variant:''' There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though.
'''Availability:''' Common. Seen on all of the company's films. Formerly seen on Illumination's website. The prototype variant for ''The Secret Life of Pets'' is unused, and can be found on Facebook. Also seen on the web short film ''How to Draw a Minion'' (2020).
'''Editor's Note:''' This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be absent, and have some other Illumination characters (doing what the Minions did in the prior films) substituting them for a few releases.
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Illumination (also known as Illumination Entertainment) is an American film and animation studio founded by Chris Meledandri in 2007 and co-owned by Universal Pictures, a division of its wholly owned subsidiary NBCUniversal.
The company was formed after Meledandri left as president of 20th Century Fox Animation and Blue Sky Studios in early 2007. While at those companies, he supervised or executive-produced movies including the first two Ice Age films, Robots, and Horton Hears a Who!. After leaving, a deal was announced positioning Illumination as Universal's family entertainment arm that would produce one to two films a year starting in 2010. During the summer the following year, Illumination acquired the animation department of the French animation and visual effects studio Mac Guff, and formed Illumination Studios Paris.
The studio is responsible for the Despicable Me, The Secret Life of Pets and Sing franchises, and the movies Hop, The Lorax, and The Grinch. The Minions from the former franchise are the studio's mascots.
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Nickname: "Minions"
Logo: Each film released by the company has a different variant, but they all involve the Minions (the popular side characters from Despicable Me; usually Kevin, Bob and Stuart) doing a comedic skit in front of, or interacting with, the large stacked text "ILLUMINATION ENTERTAINMENT" (with the former written in Futura Condensed, and "ENTERTAINMENT" in a more conventional version of the same font below).
Variants:
FX/SFX: The minions and the text, animated by Illumination themselves. None for the still versions.
Music/Sounds: Just the minion(s) (voiced by Pierre Coffin) making noises or saying/singing the company name. On the Despicable Me variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo. None or the opening theme of the trailer for the still versions. On How to Draw a Minion, it's the same as The Secret Life of Kyle and Minion Scouts, however, only Bob's voice is present.
Music/Sounds Variant: There used to be a version of the Despicable Me variant on the company's website that removes the footstep sound effects from the Minion, the fanfare sounds a little different and is louder and a little more bombastic, and the sounds when the Minion falls and crawls off-screen are different. The Minion's sounds are still the same, though.
Availability: Common. Seen on all of the company's films. Formerly seen on Illumination's website. The prototype variant for The Secret Life of Pets is unused, and can be found on Facebook. Also seen on the web short film How to Draw a Minion (2020).
Editor's Note: This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The Sing 2 variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be absent, and have some other Illumination characters (doing what the Minions did in the prior films) substituting them for a few releases.
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