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** On the theatrical trailer for ''Sing'', it onky shows the minion falling.
* ''The Secret Life of Pets'' (prototype): Stuart is seen teasing a puppy by squeaking and pretending to throw a ball. He continues until a group of dogs
* ''The Secret Life of Pets'' (final version) and ''Despicable Me 2'' ([[NBC National IDs|NBC]] airing): The text is nowhere to be seen. Bob walks in from the right, scatting a tune. After a little while, the text "MIN" and "ION" (perhaps not coincidentally, the word "Minion") turns on and flashes briefly, while the light above the "I" in "MIN" glows. The rest of the text turns on the same way. Bob looks at the text and is amazed. He turns to the audience excitedly, shouts the company name twice, and squees.
Line 60:
** On the first trailer for ''Minions: The Rise of Gru'', it starts where Bob squees.
* ''Sing'': Four minions are shown, Bob, Stuart, Mel and Kevin. Kevin plays a harmonica, then sings "
** On the trailers and TV spots, we see Stuart, Kevin and Bob in the center laughing. Also, they looked pasted on the template rather than added in.
* ''Despicable Me 3'': Three minions are seen, Kevin, Stuart and Mel. Kevin clears his throat and tries to say the company name, but Stuart knocks him out with a vase. He tries to do the same, but Mel hits him into the floor with a hammer. Bob comes by with the fart gun from the first two movies. As Mel
* ''The Grinch'' (trailers):
** The text is off. Bob turns a flashlight on and says the company name in a dark manner, laughing maniacally afterwards. The text suddenly turns on and he runs off in fear.
** The text appears above at first. Carl is seen in the distance,
** The background, even the text, is covered entirely in snow, with snow also falling throughout. Stuart and Kevin are seen wearing Christmas outfits as they play with tambourines, while Bob plays in the snow, shouting out the company name as he
* ''The Grinch'' (the film itself): Bob stands on the right side of the screen, waves a sparkler and says the company name. Suddenly, Snowball the rabbit from ''The Secret Life of Pets'' (voiced by Kevin Hart) drops down from the top of the screen and yells the name. He then sets off some pyrotechnics over the logo's stage, burning Bob's feet, while Snowball laughs maniacally. The pyrotechnics trigger some sprinklers, dousing the flames and covering Snowball in water, much to his dismay. Bob gives his sparkler to Snowball, making him feel better, and they look at the camera. The text then brightens up the screen to start the movie.
Line 84:
* Starting with ''Sing'', the name is three-dimensional.
* Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed.
*
'''FX/SFX:''' The minions and the text, animated by Illumination themselves.
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Illumination (also known as Illumination Entertainment) is an American film and animation studio founded by Chris Meledandri in 2007 and co-owned by Universal Pictures, a division of its wholly owned subsidiary NBCUniversal.
The company was formed after Meledandri left as president of 20th Century Fox Animation and Blue Sky Studios in early 2007. While at those companies, he supervised or executive-produced movies including the first two Ice Age films, Robots, and Horton Hears a Who!. After he left, a deal was announced positioning Illumination as Universal's family entertainment arm that would produce one to two films a year starting in 2010. During the summer the following year, Illumination acquired the animation department of the French animation and visual effects studio Mac Guff, and formed Illumination Mac Guff (now Illumination Studios Paris).
The studio is responsible for the Despicable Me, The Secret Life of Pets and Sing franchises, and the movies Hop, The Lorax, and The Grinch. The Minions from the first title are the studio's mascots.
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Nicknames: "Minions", "Scared Minion", "Bunny Minion", "Crushed Minion", "Triumphant Minions", "Singing Minions", "Scared Minion II", "Excited Minion", "Singing Minions II", "Triumphant Minions II", "Minion + Snowball", "Scared Minion III", "Singing Minions III", "Crazy Minion"
Logo: On a dark background with a reflective floor, a large stacked text reading "ILLUMINATION ENTERTAINMENT" appears (written in Futura Condensed). Minions appear below the text (usually Bob or Stuart) and get up to different things, which vary by film:
Variants:
FX/SFX: The minions and the text, animated by Illumination themselves.
Music/Sounds: Just the minions (voiced by Pierre Coffin) making noises or saying/singing the company name. On the Despicable Me variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo. None or the opening theme of the trailer for the still versions. On How to Draw a Minion, it's the same as The Secret Life of Kyle and Minion Scouts, however, only Bob's voice is present.
Music/Sounds Variants:
Availability: Current and common.
Editor's Note: This logo has gained notoriety for its constant use of Illumination's mascots, the Minions, and opinions will vary wildly based on whether you find the Minions charming or annoying. The Sing 2 variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. Some have also proposed that the Minions could be absent, and have some other Illumination characters (doing what the Minions did in the prior films) substituting them for a few releases.
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