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{{PageCredits|description=20thCenturyFoxLover2, thehugetvfan, LogosForTheWin, Shadeed329, LogoFan121092, Minecraft_Logan, Minionbud and SuperMax124|capture=VofDoom, LogoFan121092 and SuperMax124|video=ifrequire}}{{Infobox company|founded=January 17 2007 ({{age|2007|1|17}} years ago)|country=United States|name=Illumination|image=Illumination_Entertainment_logo.svg|founder=Chris Meledandri|key people=Chris Meledandri (CEO)<br>Keith Feldman (COO)|predecessors=Universal Animation Studios|parent=Universal Pictures|subsidiaries=Illumination Studios Paris<br>Moonlight<br>[[Illumination Labs]]|formerly=Illumination Entertainment (2007–2017)}} |
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{{PageCredits|description=20thCenturyFoxLover2, thehugetvfan, LogosForTheWin, Shadeed329, LogoFan121092, Minecraft_Logan, Minionbud, SuperMax124 and Compooper|capture=VofDoom, LogoFan121092 and SuperMax124|video=ifrequire}} |
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{{Infobox company|founded=January 17 2007 ({{age|2007|1|17}} years ago)|country=United States|name=Illumination|image=Illumination_Entertainment_logo.svg|founder=Chris Meledandri|key people=Chris Meledandri (CEO)<br>Keith Feldman (COO)|predecessors=Universal Animation Studios|parent=Universal Pictures|subsidiaries=Illumination Studios Paris<br>Moonlight<br>[[Illumination Labs]]|formerly=Illumination Entertainment (2007–2017)}} |
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===Background=== |
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===Background=== |
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'''Illumination''' (also known as '''Illumination Entertainment''') is an American film and animation studio founded by Chris Meledandri in 2007 and co-owned by [[Universal Pictures]], a division of its wholly owned subsidiary NBCUniversal. |
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'''Illumination''' (also known as '''Illumination Entertainment''') is an animation studio owned by [[Universal Pictures]], a division of NBCUniversal. It was founded by Chris Meledandri in 2007, after leaving as president of [[20th Century Fox Animation]] and [[Blue Sky Studios]]. The company was originally announced as Universal's family entertainment arm which would produce one to two films a year, starting in 2010. In Summer 2011, the company acquired French animation and visual effects studio Mac Guff to form Illumination Mac Guff (which was renamed to Illumination Studios Paris in 2021). |
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The studio is responsible for the ''Despicable Me'', ''The Secret Life of Pets'' and ''Sing'' franchises. The minions from the first title are the studio's mascots. |
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The company was formed after Meledandri left as president of [[20th Century Fox Animation]] and [[Blue Sky Studios]] in early 2007. While at those companies, he supervised or executive-produced movies including the first two ''Ice Age'' films, ''Robots'', and ''Horton Hears a Who!''. After he left, a deal was announced positioning Illumination as Universal's family entertainment arm that would produce one to two films a year starting in 2010. During the summer the following year, Illumination acquired the animation department of the French animation and visual effects studio Mac Guff, and formed Illumination Mac Guff (now Illumination Studios Paris). |
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The studio is responsible for the ''Despicable Me'', ''The Secret Life of Pets'' and ''Sing'' franchises , and the movies ''Hop'', ''The Lorax'', and ''The Grinch'', as well as the upcoming films ''The Super Mario Bros. Movie'' and ''Migration'', the former in association with [[Nintendo Studios]]. The minions from the first title are the studio's mascots. |
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'''Logo:''' On a dark background with a reflective floor, a large stacked text reading "{{color|silver|'''ILLUMINATION''' ENTERTAINMENT}}" (or in later years, "{{color|silver|'''ILLUMINATION'''}}") appears (written in Futura Condensed). Minions appear below the text (usually Bob and/or Stuart) and get up to a comedic skit, which varies: |
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'''Logo:''' On a dark background with a reflective floor, a large stacked text reading the company name (written in Futura Condensed). Minions appear below the text and get up to a comedic skit, which varies: |
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* ''The Secret Life of Pets 2'': A squeaky ball bounces in from the left. Six dogs on leashes run at the ball in the same direction it came, dragging a minion along. The dogs crowd at the ball and the minion smiles and chuckles with relief. The dogs soon knock the ball off-screen and stare at it for a moment before one of them barks and they chase it down, all barking. The minion screams the company name as he gets dragged off-screen. |
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* ''The Secret Life of Pets 2'': A squeaky ball bounces in from the left. Six dogs on leashes run at the ball in the same direction it came, dragging a minion along. The dogs crowd at the ball and the minion smiles and chuckles with relief. The dogs soon knock the ball off-screen and stare at it for a moment before one of them barks and they chase it down, all barking. The minion screams the company name as he gets dragged off-screen. |
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* ''Sing 2'': Starting with this film, the animations would be completely different compared to the previous ones. A light clunks on, and we see Bob leading Stuart, Kevin, Otto, Mel and countless other minions in a song involving the company name. The minions clap along as they sing. The camera slowly zooms out until we see the text above. As the minions finish their song with one big note, Otto can be seen doing a bunny-ears bomb on Stuart, which briefly makes Mel chuckle. The text turns off, and "MIN" and "ION" (a mirrored reference to the previous film's variant) are visible for a split-second before the screen turns black. |
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* ''Sing 2'': As a light clunks on, we see loads of minions in a song involving the company name, as they clap along and sing. The camera slowly zooms out until we see the text above. As the minions finish their song with one big note, Otto can be seen doing a bunny-ears bomb on Stuart, which briefly makes Mel chuckle. The text turns off, and "MIN" and "ION" (a mirrored reference to the previous film's variant) are visible for a split-second before the screen turns black. |
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* ''Minions: The Rise of Gru'': The text is smaller and closer to the floor than usual. A minion swings by on a disco ball, calling out the company name as {{color|darkviolet|purple}} and {{color|blue}} lights appear around the background. As the ball swings around, it knocks out some of the letters and the minion loses control and falls off. When he gets back up, he notices the remaining letters spell "Minion". He turns to the camera excitedly and and tries to say "Minion!", stuttering. Before he can finish, the disco ball swings back into the frame and hits "ION", pushing it into "MIN" and crushing the minion between them, thus forming "MINION". The minion then finishes "Minion...", muffled. |
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* ''Minions: The Rise of Gru'': The text is smaller and closer to the floor than usual. A minion swings by on a disco ball, calling out the company name as {{color|darkviolet|purple}} and {{color|blue}} lights appear around the background. As the ball swings around, it knocks out some of the letters and the minion loses control and falls off. When he gets back up, he notices the remaining letters spell "MINION". He turns to the camera excitedly and and tries to say "Minion!", stuttering. Before he can finish, the disco ball swings back into the frame and hits "ION", pushing it into "MIN" and crushing the minion between them, thus forming "MINION". The minion then finishes "Minion...", muffled. |
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** On the second trailer, the lights are removed, and is cut short to the letters being knocked out. |
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** On the second trailer, the lights are removed, and is cut short to the letters being knocked out. |
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* ''The Super Mario Bros. Movie'' (trailers): We just see the text, which is smaller with a flash of light shining over the "T". |
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* ''The Super Mario Bros. Movie'' (trailers): We just see the text, which is smaller with a flash of light shining over the "T". |
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** On a Dutch Twitch ad for the film, the logo is in splitscreen with Nintendo Studios. |
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** On a Dutch Twitch ad for the film, the logo is in a splitscreen with Nintendo Studios. |
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* ''The Super Mario Bros. Movie'' (the film itself): A darkened "ILLUMINATION" is seen above a minion inside of a go-kart (similar to those in the film and the ''Mario Kart'' series). He is behind the starting line, and starts to rev his engine. As the countdown sound from ''Mario Kart 8'' plays, segments of the text light up {{color|red}} like race starting lights, then all light up {{color|green}}. The minion attempts to start the go-kart, only for it to stall out. As that happens, the text then turns white. The minion hits the go-kart in frustration, causing it to suddenly rocket off-screen. The minion then yells out "ILLUMINATIOOOOOOOOOOON!" as he rockets away. |
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* ''The Super Mario Bros. Movie'' (the film itself): The text is darkened and seen above a minion inside of a go-kart (similar to those in the film and the ''Mario Kart'' series). He is behind the starting line, and starts to rev his engine. As the countdown sound from ''Mario Kart 8'' plays, segments of the text light up {{color|red}} like race starting lights, then all light up {{color|green}}. The minion attempts to start the go-kart, only for it to stall out. As that happens, the text then turns white. The minion hits the go-kart in frustration, causing it to suddenly rocket off-screen. The minion then yells out the company name as he rockets away. |
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'''Alternate Descriptive Video Transcriptions:''' |
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*''Despicable Me'': Here are the two announcers in this variant: |
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** Miles Neff: A tiny one-eyed creature peeks out and waves at us. Behind him, light shines through the words, "ILLUMINATION ENTERTAINMENT". Its brilliance blows past the creature like wind. The light fades. The creature falls flat on its face and crawls out of view. |
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** James O'Hara: A small animated character with one eye runs up and waves. "ILLUMINATION ENTERTAINMENT". Little character falls over and crawls off. |
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*''Despicable Me 2'': Beside big silver letters spelling “ILLUMINATION ENTERTAINMENT”, two minions try to out to dot each other, the small yellow capsule shaped creature slap fight, One shoves the other out of view. |
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*''Despicable Me 3'': Big silver letters spell “Illumination”, Three small yellow minions knock each other out. A fourth minion uses green gas to knock out the third, then reads from a piece of paper. One of the knocked out Minions sprays gas behind. |
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*''Hop'': Now words appear “ILLUMINATION ENTERTAINMENT” A frolicking minion tosses candy from a basket, he wags a bunny tail at a one-eyed minion but throws candy at his goggles, Embarassed, he takes off the bunny ear headband and grins. |
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*''The Lorax'': Another logo appears “ILLUMINATION ENTERTAINMENT”. Two minions stand under a pink-tufted truffula tree. As one uses a chainsaw on the trunk, a chubby Barbaloot drops from the treetop and squashes him. Eating fruit, the brown bear looks to the other minion who backs away. |
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*''The Secret Life of Pets'': A silver logo reads "ILLUMINATION ENTERTAINMENT". A minion points to it. |
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*''Sing'': Big silver letters read “ILLUMINATION ENTERTAINMENT”, Some letters flicker out. |
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*''Sing 2'': The minions Bob, Stuart and Kevin stand together, Bob leads them in song, They sing with countless other minions, Above them, a glowing word reads “Illumination” |
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*''The Secret Life of Pets 2'': A ball bounces under the word “Illumination”, A group of leash dogs pulls a minion into view. The dogs crout around the ball, and the minion smiles. The ball bounces away, and the dogs pull the minion out of view. |
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*''Minions'': Big silver letters read “ILLUMINATION ENTERTAINMENT”, A singing minion falls on his face. Other minions stare. |
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*''Minions: The Rise of Gru'': A logo reads “Illumination” The minion Stuart swings on a disco ball and knocks several letters away leaving the word “Minion”, He gets squished between the letters. |
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*''The Grinch'': The minion Bob holds a sparkler and stands under the word “Illumination”, Snowball the rabbit drops down and pyrotechnics go off. Sprinklers put out the sparks. Bob hands Snowball his sparkler. Fade to white. |
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'''Other Variants:''' |
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'''Other Variants:''' |
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* The still version and some trailers lack the minions. Also seen on the game ''Despicable Me: Minion Rush''. |
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* The still version and some trailers lack the minions. Also seen on the game ''Despicable Me: Minion Rush''. |
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* Starting with ''Sing'', the name is three-dimensional. |
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* Starting in 2016, the name is three-dimensional. |
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* Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed. |
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* Starting with the second trailer of ''Despicable Me 3'' and the film itself, "ENTERTAINMENT" is removed. |
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* From ''The Grinch'' to ''Sing 2'', the logo cuts in and out instead of fading in and out. |
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* Sometimes, the logo cuts in and out. |
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'''Technique:''' CGI animation by Illumination themselves through their animation studio, Illumination Studios Paris. 2D animation for ''How to Draw a Minion'', ''Saturday Morning Minions'' and ''Penglai'', and none for the still variants. |
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'''Technique:''' CGI animation. 2D animation for ''How to Draw a Minion'', ''Saturday Morning Minions'' and ''Penglai''. |
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'''Music/Sounds:''' Just the minions (voiced by Pierre Coffin) doing their thing. |
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'''Music/Sounds:''' Just the minions (voiced by Pierre Coffin) doing their thing. |
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* On the ''Despicable Me'' variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the [[Viacom Productions|Viacom]] "Wigga-Wigga" logo, composed by Heitor Pereira (one of the film's composers). |
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* On the ''Despicable Me'' variant, a loud, bombastic three-note fanfare is heard as the logo appears, kinda sounding like the [[Viacom Productions|Viacom]] "Wigga-Wigga" logo, composed by Heitor Pereira (one of the film's composers). |
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* Starting with ''The Secret Life of Pets'', one of the minions (usually Bob) says the company name at the beginning or the end of each logo. In variants where Bob appears without Stuart and Kevin, the name is said twice. In variants from the ''Sing'' franchise, they sing the name in unison. On ''Minions & More'', they only say it at the end of a few variants. |
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* Starting in 2016, one of the minions says the company name at the beginning or the end of each logo. |
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* On ''Minions & More'', sounds from the non-minion characters differ. Sometimes they use laughs, grunts and screams, other times they are completely silent. Unlike the others though, Miss Crawly uses full English sentences. |
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* On ''Minions & More'', sounds from the non-minion characters differ. Sometimes they use laughs, grunts and screams, other times they are completely silent. Unlike the others though, Miss Crawly uses full English sentences. |
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*On ''Saturday Morning Minions'', only Bob's voice is present. |
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*On ''Saturday Morning Minions'', only Bob's voice is present. |
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*There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects, the fanfare sounds a little different and is louder and a little more bombastic, and the thuds when the minion falls and crawls off-screen are different. The minion's groans are still the same, though. |
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*There used to be a version of the ''Despicable Me'' variant on the company's website that removes the footstep sound effects, the fanfare sounds a little different and is louder and a little more bombastic, and the thuds when the minion falls and crawls off-screen are different. The minion's groans are still the same, though. |
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*Sometimes, the opening theme plays over the logo, while the minions talk and the sound effects play. |
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*Sometimes, the opening theme plays over the logo, with the sound effects intact. |
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*On some of the ''Minions & More'' variants, a calming guitar tune is heard. |
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*On some of the ''Minions & More'' variants, a calming guitar tune is heard. |
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*On the Italian dub of ''Despicable Me'', the minion (now voiced by Francesco De Francesco), yells "Hey, ciao!" instead of greeting in Minionese. Pierre Coffin's original voice of the minion groaning at the second half was kept though. |
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*On the Italian dub of ''Despicable Me'', the minion (now voiced by Francesco De Francesco), yells "Hey, ciao!" instead of greeting in Minionese. Pierre Coffin's original voice of the minion groaning at the second half was kept though. |
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'''Availability:''' Current and common. Seen on all of the company's films. |
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'''Availability:''' Current and common. Seen on all of the company's films. |
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*The variant formerly seen on Illumination's website is extinct as the website rebranded around 2016. |
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*The variant formerly seen on Illumination's website is extinct as the website rebranded around 2016. |
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*The prototype variant for ''The Secret Life of Pets'' is unused, and can be found on Facebook. |
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*The prototype variant for ''The Secret Life of Pets'' is unused, and can be found online. |
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*The logo also appears on ''Penglai'', that being Illumination's first film without Universal's involvement, and the first one not to be paired on a home video release. |
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*The logo also appears on ''Penglai'', that being Illumination's first film without Universal's involvement, and the first one not to be paired on a home video release. |
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'''Legacy:''' This logo has gained notoriety for its constant use of Illumination's mascots, the minions, and opinions will vary wildly based on whether you find the minions charming or annoying. The ''Sing 2'' variant is generally considered the best even by those who dislike the other logos, however, and some think it should become the main logo on future films. |
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'''Legacy:''' This logo has gained notoriety for its constant use of the minions. |
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{{Animation-Navbox}}{{Navbox-Comcast}} |
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{{Animation-Navbox}}{{Navbox-Comcast}} |