MAD Sales & Distribution

Background

MAD Sales & Distribution (formerly MAD Distribution) is the film distribution label of Cairo-based MAD Solutions. The company is the only Arab member of Europa Distribution.

MAD Distribution

Logo (November 13, 2014-February 28, 2018)

Visuals: Set on a slow zooming space background, multiple multi-colored rigid light paths draw in from varying directions of the screen, tracing the outlines of the continents of the Earth excluding Antarctica with more detail than their entrance. Then, several more paths draw in, mostly in the colors used to trace the continents, to wipe out the image, outline "M∀D", and allow it to flash white afterward. The finished product for the word has multiple multi-colored lines with several small dots in between. Then, a white light quickly scrolls underneath from left to right to unveil "DISTRIBUTION" and "A MAD Solutions Company" on the bottom.

Variant: On Warda, the sequence is tinted in red.

Technique: 2D computer animation.

Audio: Space ambience is heard in the background, alongside reversed soft zapping and whooshing.

Availability: The logo is seen on Warda and Balash Tebosny.

MAD Sales & Distribution

Logo (August 4, 2021-)

Visuals: On a black background, the lines from before used within the finished product of the text quickly draw within the contents of "M∀D" while their reflections are shown underneath. Later, the shot zooms out and crossfades with the logo from before on top of "SALES & DISTRIBUTION" and "A MAD SOLUTIONS COMPANY" below.

Technique: 2D computer animation.

Audio: A loud whoosh, followed by a high pitched, mixed, and heavenly ambient stinger.

Availability: The logo is seen on Gaza Mon Amour, The Anger, and Al Murhaqoon.