McFadden Family Films

From the Audiovisual Identity Database, the motion graphics museum


Logo (March 30, 2013-)

Visuals: Within a white room, a concrete tablet, with small and medium sized holes, falls on the floor with the camera floating upwards to mostly face the top view of it. From there, the center of the tablet cracks and a rose flower grows from it. The camera revolves around it as it slowly blossoms. Then, as "McFadden", in a fancy font, fly in to position themselves in front of the flower, the screen zooms out. The text shines as " FAMILY FILMS" enter the screen, placing themselves underneath said name. Before all the letters in said string of text arrive, a thick red underline draws in between the two row of text, followed by the emergence of the trademark symbol next to it. By that point, a full shot of the rose on the tablet is shown.

Technique: CGI.

Audio: First, a thud is heard. Then, a soothing, three note ambient legato track is heard. Sound effects such as rocks cracking, a plant growing, and whooshing are heard.

Availability: The logo is seen on Love Triangle and later Alabama Rose.

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