Mukul Enterprises

From the Audiovisual Identity Database, the motion graphics museum


Background

Mukul Enterprises was a Hindi film production company from India.

1st Logo (March 10, 1971)

Visuals: On a black background, a silhouette of a model of Shiva is seen in the middle of a disorganized group of pink dots spinning counter-clockwise. A red spotlight illuminates the model on the right while the dot pattern changes its color to green via crossfading effect, followed by a lighter-colored spotlight illuminating its left side, revealing not only the model but a sky-blue circle containing a warped "M-E" with a white border in front of the model. While the dot pattern shifts its color one by onej in the color sequence of magenta, blue, orange, and back to blue, "MUKUL ENTERPRISES" in white pops in front of the model in the middle of the sequence, synchronized to one of the beats of the melody. The logo then fades out.

Technique: Practical effects and chroma-keyed text.

Audio: A traditional, rhythmical sitar melody with some percussion instruments.

Availability: Seen on Haseenon Ka Devta.

2nd Logo (September 8, 1972-May 11, 1973)

Visuals: Over a dark blue background, there is a black silhouette with a yellow-pink-cyan sunray pattern behind it and a, 70s-like, sans-serif, italic, rounded "mukul eneterprises" with shadows casted below. The black silhouette is revealed to be a drawing of the Hindu god Shiva.

Technique: Fading effects.

Audio: A deep chorus chanting "Om Namah Shivaya" with some instrumental ambiance.

Availability: Seen on Baazigar and Prabhat.

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