PMI Films

From the Audiovisual Identity Database, the motion graphics museum


Background

PMI Films is an American film production company based in Pittsburgh.

Logo (April 12, 2024)

Visuals: A crossfading light leak unveils a horizontal scrolling filmstrip featuring various printed slides of a person riding a horse. The object is placed within the inside of a film camera while the screen slowly zooms in. Later, a black-shaded, transparent, and solid version of the filmstrip with cool-colored sprocket holes appears over the film through a disintegration effect. A light leak transition changes the shot over to the strip, with its position intact, on a dimly lit white background. Then, the filmstrip scrolls to the center, extends to the right, gets cut off to a square box, and tilts diagonally to the top center. Afterward, "PMI FILMS" zoom out and stretch to the lower center word by word.

Technique: 2D computer animation.

Audio: The sound of a film projector turning on and rolling, followed by clicking and a reverse cymbal crash.

Availability: The logo is seen on Unsinkable: Titanic Untold.

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