Paradigm Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

Paradigm Pictures is an Indian film production company.

Logo (August 25, 2023)

Visuals: On a black background full of bursting glitter, the gold textured logo, consisting of "PARADIGM PICTURES" in a stacked format, serif font, and sharing the same first letter, next to an infinity symbol within a house with a film reel on top of its chimney, zooms out and stops. While "ARVIND DHARMARAJ", in the same font as the company name, forms below the logo through a fading and zooming effect, a streak-shaped wiping effect simplifies the gradient of the logo whereas a horizontal light spark forms directly below "ICTURES". Two thin horizontal lines next to the bottom text are also revealed. The glitter in the background reduces as a result.

Technique: CGI.

Audio: A mix of whooshing, shining, and zapping play. A film rolling sound plays before the end.

Availability: The logo is seen on Harkara.

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