Pretty Sweet Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Pretty Sweet Films is a Los Angeles-based film production company founded by Tony Ahedo.

Logo (August 1, 2022)

Visuals: On a black background with a white grain filter, a white hand-drawn path is briefly drawn in before a large gold oil pastel mark enters from the left and absorbs it. Two gray leaking lights emerge before the logo appears, consisting of "PRETTY SWEET FILMS", in a stacked format, white color, jagged font, and with the latter word in between three horizontal lines, on top of an outline of a shaka sign. Various other scribbles and effects done either digitally or with a marker/oil pastel appearance appear, which include gold lines mimicking lightning, and white dash marks either small or large. The last of which grows into a rounded object that erases a large portion of the logo before it cuts to black.

Technique: 2D computer animation.

Audio: The opening theme of the film.

Availability: The logo is seen on Icon.

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