The Route

From the Audiovisual Identity Database, the motion graphics museum


Background

The Route is an Indian film production company owned by Jagadish Palanisamy.

Logo (November 10, 2023-)

Visuals: On a black background, two gold hands touch each other through the index finger from the top and bottom. This releases a gold water droplet, which splashes into a large "R" engraved on the floor of a movie set filled with dozens of film crew members. Several shots of the letter being filled in and lifted out of the hole are shown, followed by the screen quickly following a dashed line being drawn in. After quickly panning upward, a light flashes the screen, stopping scrolling and merging the road with the bottom of a gold star. The camera backs away while "THE ROUTE", in a stacked format, flies in below the logo letter by letter.

Technique: CGI.

Audio: It begins with a synthesized and orchestrated horn and drum track. This later segues into a rhythmic and cinematic driven by distortion units and vocalizing.

Availability: The logo is seen on Sesham Mikeil Fathima and Maharaja.

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