V. V. Creations

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 07:50, 27 November 2023 by Camenati (talk | contribs) (Text replacement - "We see the" to "There is the")




Background

V. V. Creations (வி.வி.எஸ் கிரியேஷன்ஸ்) is a Tamil film production company owned by director S. A. Chandrasekhar and his wife Shoba Chandrasekhar, founded in 1984. It is named after their two children, Vijay and Vidhya, the latter of whom passed away at the age of 2.

1st Logo (July 20, 1984)

Visuals: There is a portrait of a Indian girl with a red dot on her head (Bindi, usually applied on married woman, as a blessing, and it was also used to make girls more beautiful) and white garlands on her right. Around the portrait is decorations of red, yellow, and green lights/beads with around four rows of white garlands, and below them is a stack of the same flower. Sitting next to all of them is yellow, red, and white funeral candle, all lit, on both sides. They all meet on the blue background.

Trivia: The girl in the portrait is Vidhya, the daughter of Shoba. She was just 2 years old when she died, and her cause of death is unknown.

Technique: Live action.

Audio: A sad-sounding woman (likely Shoba) speaking in Tamil, dedicating the film to Vidhya's memory. Behind the voice is a bell at the beginning, then a funeral choir.

Availability: Veettuku Oru Kannagi is the only film that contain this logo.

2nd Logo (February 22, 1985)

Visuals: There is a live action scene of an amusement park, where we see Vidhya of the portrait alive and the boy (Joseph Vijay), and the camera zooms on them. Then, the scene freezes and the name of the company and "Presents" in Tamil, in yellow, appear.

Trivia: This is the only surviving footage of the founder's daughter and son, but it's no surprise that the logo freezes since it only last for a very short time, around 1 second.

Technique: Live action.

Audio: A melody made with a faint piano, a xylophone and a sitar.

Availability: Seen only on Puthu Yugam.

3rd Logo (September 27, 1985-October 21, 1987)

Visuals: The same girl portrait with the same decorations with only two white candles sitting next to the portrait and red garlands appears. Vijay prays, throws pedals of garlands, and hesitatingly prays again. We zoom in to the portrait, then "V.V.CREATIONS" fades in.

Trivia: The boy praying to his sister is Vijay, the son of Shoba. Vijay would later become the actor, starring in the 1984 film Vetri. This is also the last logo to feature the child (at the time this logo was made) actor/son of Shoba and Vidhya.

Technique: Live action and fading effects.

Audio: A playful sitar music.

Availability: Films that contain this logo include Neethiyin Marupakkam and Vasantha Raagam.

4th Logo (April 23, 1987-February 14, 1991, June 25, 1999)

Visuals: We slowly fly though many candle and a house of a woman with a baby on her arm on a metal ground and a blue shine. We stop after 3 seconds pass.

Trivia: The woman is the Virgin Mary with Jesus in her arms.

Technique: Live action.

Audio: A sorrow four bell theme based on Christian music.

Availability: Rajanadai, Nenjinile, Neethikku Thandanai and Nanbargal contain this logo.

5th Logo (January 15, 2006-September 19, 2008)

Visuals: There is the same Virgin as before, now golden and is standing on a golden cloud (think of it as Heaven). It zooms out from our view, revealing that we started at a closeup of the Virgin. As the logo turns, the golden shine cracks behind, shining more clouds and eventually the company name flashes by. First, the English name flashes in, shining elsewhere, then the Tamil translations, not the same as the second logo (as the VV was left in English), pops up.

Technique: CGI.

Audio: 2 church bells, then a Christian-like choir with violins, drums, and a bass. No sitar is heard this time.

Availability: Seen on two films; Aathi and Pandhaya.

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