Waypoint Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Waypoint Entertainment is an American film production company founded by Ken Kao in 2010.



1st Logo (May 20, 2016)

Visuals: On a black background, there is a blue flash. Then, the spaced-out white letters "W A Y P O I N T E N T E R T A I N M E N T", with an RGB blur effect, zoom out and changes directions to face the screen, which happens while the blue light dies down and a dim one appears on the left side.

Technique: CGI.

Audio: The opening theme of the film.

Availability: The logo is seen on The Nice Guys.

2nd Logo (January 19, 2017-November 23, 2018)

Visuals: On a black background, a crossbar-less "A" and an "I', both vertically stacked, fade in, followed by the remaining letters of "WAY POINT", which are aligned horizontally opposed to the slightly shifted aforementioned letters, alongside an array of blue lights forming a circular path on the left and right sides. The latter fades out, followed by the text.

Technique: CGI.

Audio: The opening theme of the film.

Availability: The logo is seen on Lost in London, Hostiles, and The Favourite.

3rd Logo (August 9, 2024)

Visuals: A collection of white sparkling stars appear on a grainy gray space background while the screen zooms out. Several of these float to the center to form a constellation that reads "WAYPOINT" while the background stars disappear and the background fades to black at the end of the formation.

Technique: 2D computer animation.

Audio: The opening theme of the film.

Availability: The logo debuted on Cuckoo.

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