Blue Ribbon Content

Credits

Descriptions by
BlueCat1224 and TheLogoGuy

Video captures courtesy of
Broken Saw, ENunn, Alex M. and ifrequire

Background

Blue Ribbon Content is the digital series production unit of Warner Bros. Television that produces and distributes live-action and animated programming for online platforms. It was launched in 2014 as a separate entity, though it serves as a spiritual successor to Warner Bros. Digital Distribution and Warner Bros. Studio 2.0.

1st Logo (September 16, 2014-July 18, 2018)

• 
  Now We’re Talking variant
• 
  Justice League: Gods and Monsters Chronicles variant
• 
  Ellen's Pet Dish variant
• 
  Vixen, Vixen: The Movie and Freedom Fighters: The Ray variant
• 
  JoJoHead variant
• 
  Play It Again, Dick variant
• 
  Ginger Snaps variant

Visuals: On an orange background is a blue colored ribbon. "BLUE RIBBON Content" and the TimeWarner byline is in it. A number date appears in the bottom right corner as well. The logo zooms in a bit.

Trivia: The name and logo are a reference to the "Blue Ribbon" re-releases of older Looney Tunes and Merrie Melodies cartoons during the 1940s and 1950s.

Color Variants: This logo varies in colors depending on the show.

• Play It Again, Dick: Orange background and blue ribbon.
• Now We're Talking: Red background and blue and black ribbon.
• Justice League: Gods and Monsters Chronicles: Red background and blue and red colored ribbon.
• Ellen's Pet Dish: Blue background and yellow ribbon.
• JoJoHead: Orange background and cyan and red ribbon.
• Ginger Snaps: Orange background and yellow and brown colored ribbon.

Other Variants:

• Sometimes, the logo is still.
• On Vixen, Vixen: The Movie, and Freedom Fighters: The Ray, the logo is flashed in before the opening on a cloudy/smoke-like bluish/grayish background with light hues showing the logo before switching over to the DC Entertainment logo.

Technique: Computer animation.

Audio: None, or the opening/ending theme of the show or film.

Availability: Seen on the first season of Now We're Talking, Play It Again, Dick, Vixen, Freedom Fighters: The Ray, JoJoHead, Vixen: The Movie, the Machinima series Justice League: Gods and Monsters Chronicles, and Ellen's Pet Dish on the TheEllenShow YouTube channel. Also seen on Ginger Snaps on ABC.com and the ABC app.

2nd Logo (July 17, 2017-2019)

• 
  Regular variant
• 
  Zoomed-in variant
• 
  Constantine: City of Demons variant

Visuals: On a concrete background, the same logo from before can be seen, but it appears to be a piece of paper. It constantly flashes between different color combinations, with subtle changes in lighting, camera positioning, and also the paper being damaged and repaired in a few shots.

Variants:

• On Daphne & Velma, the logo is zoomed in.
• On Constantine: City of Demons, the logo is in its print form on a parchment background.

Technique: Stop-motion animation.

Audio: None, or the opening/ending theme of the show or film.

Availability: First seen on Play With Caution on Disney XD's short-lived D|XP block. Also seen on the second season of Now We're Talking, Daphne & Velma, Constantine: City of Demons, Good Girls Get High and Best Shot.

3rd Logo (March 21, 2019-)

• 
  Regular variant
• 
  Short variant
• 
  Deathstroke: Knights & Dragons variant

Visuals: There are the words "BLUE RIBBON Content" against multiple claymation scenes including:

• What appears to be a spaghetti monster with the logo forming in the middle.
• A series of triangular mountains/pyramids, one with the all-seeing eye on it and the logo in the middle.
• A red deserted island with dancing palm trees and a pair of sunglasses on the ground. The logo appears in the middle of the sun.
• A high-stacked burger with the logo appearing in the middle as containers of mustard and ketchup appear on either side and squirt briefly.
• The summit of an active volcano with the logo inside the crater.
• The face of a monster whose mouth opens to reveal the logo.
• A cartoonish version of Earth with the logo on it. A meteor is flying by Earth with a satellite orbiting around it.
• A wave of color lines that form the ribbon logo, which is colored blue and gold and has a (barely visible) WarnerMedia byline on it in white.

Variants:

• A more common slightly shorter variant exists, which lacks the final scene.
• A short variant uses just a few of the scenes. What scenes appear depends on the show: on Critters: A New Binge, it goes like spaghetti monster, volcano, monster, and Earth.
• On Deathstroke: Knights & Dragons, only the mountains/pyramids scene is shown.

Technique: Claymation done by Chris McDonnell at McD Workshop, with additional work by Peter Girardi from Blue Ribbon Content.

Audio: A funky drum-driven piece (composed by McDonnell himself) with a blender at the end, or the opening/closing theme of the show or film.

Availability:

• The full version was uploaded to McD Workshop's website and YouTube channel and is yet to be used on any of BRC's output.
• So far, the shorter version has seen more use. It was first seen at the end of Critters: A New Binge on Shudder, and has since been seen on The Banana Splits Movie, Critters Attack!, the end of A Cinderella Story: Christmas Wish (the Warner Bros. Home Entertainment logo appears at the beginning), Toys of Terror, and Deathstroke: Knights & Dragons.

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Blue Ribbon Content