National Film Department of Malaysia

From the Audiovisual Identity Database, the motion graphics museum


Background

The National Film Department of Malaysia (Malay: Filem Negara Malaysia) was a Malaysian state-owned film organization, with its headquarters located in Petaling Jaya, Selangor. It was founded on April 1, 1946 as the country's first film studio.

On May 31, 2013, the company was merged with the National Film Development Corporation Malaysia to form a sole film agency.

1st Logo (Late 1963-January 21, 2002)

Visuals:

  • 1963-1990: Same as the 1953 B&W Malayan Film Unit logo; however, the background is almost completely black, and the text is replaced with the stacked text "FILEM NEGARA MALAYSIA" in a Serif font with "MEMPERSEMBAHKAN" under it.
  • 1972-January 21, 2002: A different illustration of the Malayan tiger is against a blue or turquoise background. The picture then fades to reveal the stacked company name in yellow and in a different font. The text "MALAYSIA" is also not enlarged. Under the company name reads "Mempersembahkan" in a cursive font. Depending on the film, the "M" may be stylized in two different writing styles, or it might be lowercase instead.

Closing Variants:

  • On Pua Kumbu, the tiger is above "PENERBITAN", which is above the company name in the same yellow color.
  • On Bangau Oh Bangau, the tiger is above text in white reading "PENERBITAN FILEM NEGARA".

Other Variants:

  • 1963-1990 Variant:
    • On Berlindung Di Malaysia, the text is against the background seen in the 1953 Malayan Film Unit logo, and has white outlines.
    • On Keajaiban Tabii, the tiger is colorized, along with the background, which is colored periwinkle. The text is also colorized in yellow.
    • On Dalam Kenangan: Tunku Abdul Rahman, a different design of the tiger is shown on the background seen in the 1953 Malayan Film Unit logo. The picture doesn't fade to the company's name.
  • 1972-2002 Variant: On Seniman Silam Dalam Kenangan,, only the company name is shown, which is placed at the center of the screen, with "Persembahan" in a stylized font and the 1969 Radio Televisyen Malaysia logo in white above and below it respectively.

Technique: Fading effects for the opening variant, but none for the closing variant.

Audio:

  • 1963-1990: Same as the Malayan Film Unit logo.
  • 1972-January 21, 2002: A twenty-three-note bombastic trumpet fanfare, followed by three held notes.

Availability: It debuted on Kelahiran Malaysia, and would later appear on many films released in this era, up until the short film Bangau Oh Bangau.

2nd Logo (August 1, 2002)

Visuals: On a black background is an illustration of the company's trademark illustration of the jumping Malayan tiger, with "Sebuah filem terbitan" and the company name above and below it respectively.

Technique: A still, computerized graphic.

Audio: None.

Availability: Only appeared on Embun.

3rd Logo (July 10, 2003)

Visuals: Same as before; however, the tiger and the text are in a smaller size and are placed in an upper position, and "dengan kerjasama" with the FINAS logo under it is present at the bottom.

Technique: A still, computerized graphic.

Audio: None.

Availability: Only appeared on Paloh.

4th Logo (2007)

Visuals: The scene wipes in from the left to the right side of the screen, over the Cliffhanger logo. The scene consists of a black background with an illustration of the jumping Malayan tiger with a white border. Under the illustration is text reading:
FILEM NEGARA MALAYSIA
mempersembahkan

Technique: A still, computerized graphic.

Audio: A guitar and accordion tune, which continues from the Cliffhanger logo.

Availability: Seen on Tunku: Bapa Kita.

5th Logo (late 2000s-early 2010s?)

Visuals: Just an illustration of the tiger with "PENERBITAN" and the company name above and below it respectively in-credit at the bottom of the screen against the last shot of a scenario seen in the PSA or a black background.

Variants:

  • The font of the company name may vary, depending on the PSA.
  • Some of the PSAs may feature the company's website URL under the logo.
  • Depending on the PSA the company is affiliated with, the logo may be under the logos of the Malaysian Anti-Corruption Commission, the National Anti-Drugs Agency, or Buatan Malaysia.
  • On the Jangan Biar Orang Lain Mempengaruhi Hidup Kita PSA, "Penerbitan" is above the National Anti-Drugs Agency logo instead, with "Oleh" taking its position.

Technique: None, or CGI.

Audio: None or the ending of the commercial.

Availability: Seen on their public service announcements released in the era, such as the Bersama Kita Hapuskan Rasuah and Beli Barangan Malaysia PSAs.

Malayan Film Unit
National Film Department of Malaysia
National Film Development Corporation Malaysia
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