Roadside Attractions
From the Audiovisual Identity Database, the motion graphics museum
Descriptions by
kidinbed, Thisisanswer, and EnormousRat
Captures by
EnormousRat
Video captures courtesy of
HallofLogos and RoadsideFlix
kidinbed, Thisisanswer, and EnormousRat
Captures by
EnormousRat
Video captures courtesy of
HallofLogos and RoadsideFlix
Background
Roadside Attractions is an American production company and film distributor based in Los Angeles, California, founded on July 27, 2000, by Howard Cohen and Eric d'Arbeloff, specializing largely in independent films. Lionsgate bought a portion of Roadside in 2007.
1st Logo (May 7, 2004-January 27, 2012)
Logo: We see a windy purple night sky and a faint view of a fair sign that has two stage lights illuminating it. This turns out to be a reflection on a white 50s-style car, and the car's headlights are on. We then turn to the sign, which are the letters "ROADSIDE" on white pieces of cloth and a yellow spiral arrow with "Attractions" written in a retro font. The stage lights turn off, and the logo fades out.
Variants:
- On the teaser trailer of Branded, the logo is short and in black and white.
- On What the #$*! Do We Know!?, the logo has darker colors.
Technique: The camera turning towards the logo.
Music/Sounds: A brief reverse violin loop followed by a calm country tune. Sometimes, it's silent.
Availability: Uncommon. Appeared on all films from the company starting with Super Size Me and was last seen on Albert Nobbs.
Legacy: Although this logo has very good CGI for 2004, it’s a bit outdated now.
2nd Logo (March 7, 2012-)
Logo: We see a blurred view of a city through the window of a moving bus at nighttime. Then we move forward on a road, with the city still ahead and a roadsign standing in the distance, illuminated by four searchlights below it and four on the ground. Though it has the same design as before, it is now red and more elaborate. We move toward the sign, slowly panning around it, while the searchlights move back and forth.
Trivia: This logo was done by Los Angeles-based Stampede Post Productions.
Variant: On some films, the logo is shortened to its last few seconds.
Technique: The camera turning towards the logo and the searchlights moving.
Music/Sounds: A majestic fanfare with brass instruments and strings. Sometimes, the opening theme of the movie is used.
Availability: First appeared on the trailer for Tonight You're Mine (a.k.a. You Instead) and seen on all films following it.
Legacy: It’s a great successor to the previous logo.
