Debmar-Mercury

Background

Debmar-Mercury is a syndication company that was formed in 2006 as a merger between Debmar Studios and Mercury Entertainment. The company was bought on July 12, 2006 by Lionsgate and became a wholly-owned subsidiary.

1st Logo (Summer-Fall 2006)

Visuals: On a white background, there is a film negative with a jaguar, leaping halfway out of the negative. Above the logo, in Copperplate Gothic, is "DEBMAR-MERCURY".

Technique: A still, digital graphic.

Audio: None.

Availability: It can be seen on Animal Atlas and Safari Tracks episodes from the era.

2nd Logo (Fall 2006-)

Visuals: Several crystal-textured Copperplate letters, reading "DEBMAR-MERCURY" and reflecting the image of a jaguar in them, overlap each other and move around. Then, they zoom in, as the text "DEBMAR-MERCURY" quickly zooms out at the top of the screen, while a flash brings in a movie negative with a jaguar leaping through it underneath the text. The jaguar's hind legs and tail shine. The entire logo takes place on a black background with a green glow in the center.

Variants:

A still version exists.
Starting in 2010, the logo is enhanced.
Beginning September 12, 2011, the logo has the byline "A LIONSGATE COMPANY" underneath the word "MERCURY".
- Sometimes, the Lionsgate byline fades in. This is only seen on some episodes of The Jeremy Kyle Show.
On Family Feud episodes since September 10, 2012, the logo cuts off right before it's completely formed.
A more common variant doesn't include the jaguar's hind legs and tail.
Long, very long, and short versions of this logo exist.
On syndicated prints of Tosh-O, the logo fades out; the 20th Television logo fades in afterward.
On Nick Cannon, the logo fades in and out.
On episode 8 of Nick Cannon, the logo fades to Nick Cannon performing the show's closing theme, the "See Ya Sing-Along", before cutting to black. This might have been a error presumably due to the episode's possibly rushed closing.

Technique: CGI by RM15 Creative.

Audio: A loud ascending whoosh, followed by a stock jaguar roar sound effect. This would later be changed to some different-sounding chimes and whooshes, ending in a different roar soundbite; this version began use on September 22, 2008, and was used in tandem with the Debmar Studios audio until 2011.

Audio Variants:

Sometimes, it's the closing theme of the show.
On the Lionsgate byline variants, the last two notes of the 2006 Lionsgate Films theme are heard with the 2008 audio.
There is a warp speed version.
On some episodes of The Jeremy Kyle Show, the 2008 music plays over the long version first followed by the last two notes from the 2005 Lionsgate Films theme.
On Family Feud, there is a higher pitched of the jaguar's roar while the last two notes of the 2006 Lionsgate Films theme are playing.
On the Anger Management TV series and Partners (2014), the jaguar's roar is heard before cutting to the Lionsgate Television logo with the last two notes of the 2006 Lionsgate Films theme.
A silent version exists and was seen on a Showtime free view on demand airing of the pilot of Weeds, followed by the Showtime and Lionsgate logos.

Availability:

It's seen on post-2007 episodes of Family Feud, The Wendy Williams Show, Are We There Yet?: The Series, and local reruns of The Dead Zone, Farscape, Tyler Perry's House of Payne, Tyler Perry's Meet the Browns, and South Park.
This logo can also be seen after all Lionsgate-owned movies on television as well as syndicated prints of Revolution Studios movies such as Zoom and xXx: State of the Union.
When G4 aired The Man Show, this logo appeared at the end.
The long version can be found on a few episodes of Tyler Perry's House of Payne and Tyler Perry's Meet the Browns.
The 2011 version can be seen on more recent prints of Tyler Perry's Meet the Browns and a syndicated print of The Brothers Solomon.
The long version of the 2011 logo appears on a syndicated print of the 2007 film Perfect Stranger.
The logo appears on Schitt's Creek.

◄	Debmar Studios Mercury Entertainment

Debmar-Mercury