Shemaroo Entertainment

Credits

Descriptions by
AlmightyKingPrawn and Henrynguye5

Editions by
AlmightyKingPrawn‎, Henrynguye5

Background

Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video. It is known for its 2011 animated film Super K, which was infamously re-released as Kiara the Brave.

1st Logo (1990s-early 2000s)

Visuals: On a blue starfield background, a filmstrip comes out quickly from the upper-right and waves towards the bottom-left, while a pattern of blue lines in the form of a curved square is shown at the front of the center, which gradually rotate into new versions with a white fill on them, as the filmstrip re-appears from the bottom-right and curves back near the top, while a TV antenna wipes in at the top-right of the square pattern and a white streak emerges from the center. Two blue filmstrips then wipe in at the sides of the streak, forming an "S" (a la the logo for Screen Gems). The formed TV logo then flips back to the top of the screen, while the filmstrip on the background comes out from the bottom-right waving further to the left. The background then fades to a rainbow glass background with a black filmstrip outline scrolling vertically. The mostly golden letters of "SHEMAROO", in an oriental-style font, appear rotating out to the bottom of the logo one-by-one, with the front filled in a blue gradient. A golden glow then appears behind the company name, and "VIDEO LIMITED", in red with a white outline, fades in below. The logo then changes to a similar square pattern with the lines now larger, at the front having the yellow outlined text "3, OM CHAMBERS", "KEMPS CORNER", and "MUMBAI - 400 036", and at the bottom a blue rectangle with the white shadowed telephone numbers "TEL: 3614026, 3611303." and "FAX: 91 (22) 3630744." The logo then fades to the warning screen.

Technique: CGI.

Audio: The beginning of "War" by Vince DiCola.

Availability: One release containing this logo is the 2000 VCD of Ab Dilli Dur Nahin.

2nd Logo (2000s)

Visuals: On an aurora background with filmstrip patterns is some rings fly out to both sides horizontally, then vertically. A trail of dots makes a similar movement from the top to the bottom, then from right to left. A frame shaped like a TV tube flies out, and the filmstrip "S" appears over it from a lens flare. The 3D text "SHEMAROO" flies in to form itself. A spark flies across the screen. The text does a weird shine that looks more like a trail effect zooming in and then out, as ghostly duplicate "SHEMAROO" text forms in the background at a diagonal angle.

Technique: CGI.

Audio: An orchestral fanfare. It was also used on a GMA station ID in the Philippines, so it is likely a stock piece.

Availability: Unknown. ^[Examples?]

3rd Logo (2006?-2018?)

Visuals: On a cloudy background, we rotate to see the glass text "SHEMAROO" floating over a floor that is mirrored like a Disco ball. A red, green, and blue glass rectangle fly by. When "SHEMAROO" is in full view, many red, green, and blue cubes fly in front of it. We then see a reflection over the logo as a glass rectangle zoom out to reveal itself around the text and a film reel snakes its way behind both. The background turns black outside of a few red, green, and blue particles, as the glass rectangle turns white with blue text and no longer see-through, leaving the filmstrip only visible to the sides. From both sides, the text "ENTERTAINMENT INFINITE" slashes in, "ENTERTAINMENT" in dark purple and "INFINITE" in pink.

Variants:

• On Omkara, the logo, which appears before the Big Screen Entertainer and Eros International's 25th Anniversary logos, is darker and sped up when the cubes fly away after flying by the text "SHEMAROO" and when "ENTERTAINMENT INFINITE" slashes in, with the text "Films Presents" in white flashing in with a fiery aura below the logo as well.
• At the end of Kiara the Brave, a still in-credit version of the logo is used.

Technique: CGI.

Audio: A dramatic string tune with bells (as in the xylophone-like instrument) and drumbeats, as well as a sword slice sound effect when "ENTERTAINMENT INFINITE" slides in.

Audio Variants:

• Some parts of the music are cut out in the logo used at the beginning of Omkara.
• At the end of Kiara the Brave, the closing theme plays instead.

Availability: The logo can be seen on films distributed by the company, also including their official YouTube film uploads until the 2018 logo was introduced. One film with this logo is the infamous Kiara the Brave.

Legacy: As the longest lived logo for Shemaroo, it's a favorite in India.

4th Logo (2018-)

Visuals: On an aurora background with bubbles, there are five different colored glass obtuse triangles (green, yellow, reddish pink, orange, and light blue) zoom out, spinning with each other counterclockwise like a pinwheel. The screen zooms closer in, then back out as the triangles stack on top of each other. They overlap as the text "shemaroo" zooms into them. Many multicolored glass bubbles zoom out around the logo, a few zooming back in to become dots as the background fades to black and the logo becomes print. The pink text "INDIA KHUSH HUA" appears below.

Technique: CGI.

Audio: A catchy Indian style theme, with a bubbling sound when the glass bubbles first appear.

Availability: Unknown. ^[Examples?]