Spoke Lane Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Logo (August 10, 2017-December 14, 2018)

Visuals: On a black background, four etched rigid strokes are drawn, forming a wide rectangular box. The quadrilateral's fill is then colored white, followed by the emergence of a pencil outlined sketch of a bicycle wheel. Zooming out, a boy is shown to be riding it, biking to the right to unveil "spokelane", disappearing by the time it reaches the "n". A spinning wheel is intact below the "o", which has an oval shaped counter facing downwards. "entertainment", in a drawn font, wipes in below "spoke" and the wheel is completely filled in black.

Technique: 2D computer animation.

Audio: The sound of a bicycle riding on a gravel sidewalk.

Availability: The logo is seen on Suburban Cowboy and Beyond White Space.

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