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Daito Eiga: Difference between revisions
From the Audiovisual Identity Database, the motion graphics museum
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===Logo (1941)=== |
===Logo (1941)=== |
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[[File:Daito Eiga logo (1941 - Zakuro Ikkaku).png|center|350px]] |
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'''Visuals:''' Over a gray background with reflective stars which roll downward, the text "大都映画" (reading right-to-left) is seen. Below is an inverted triangle with a "D" in an outlined serif font. A small rectangular banner reading "PICTURE" is below the "D", overlapping the triangle. |
'''Visuals:''' Over a gray background with reflective stars which roll downward, the text "大都映画" (reading right-to-left) is seen. Below is an inverted triangle with a "D" in an outlined serif font. A small rectangular banner reading "PICTURE" is below the "D", overlapping the triangle. |
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Latest revision as of 17:45, 25 October 2024
Compiled by
Logoarto
Logoarto
Background
Daito Eiga or Daito Pictures (大都映画株式會社) was a Japanese film production company started by yakuza-turned-businessman Tokusaburo Kawai. It was originally founded as Kawai Eiga. The company produced low-budget features that were offered for cheaper admission fees, targeting the working class such as housemaids and small-factory workers.[1] The films were produced across a wide array of genres, including short comedies, contemporary action dramas, samurai-period swashbucklers, detective dramas, and melodramas.[1] Daito Eiga maintained this production policy even under scrutiny from film critics.[2] Despite being disparagingly labeled as "B-grade and third-rate" by other companies, Kawai openly expressed that his films were intended to bring enjoyment to individuals such as barmaids, factory workers, apprentices, and caregivers. Kawai envisioned his audience not as salaried employees, scholars, or students with the luxury of leisure, but rather as working-class individuals who would scrape together whatever small amounts they could to visit the cinema, seeking a reprieve from the hardships of daily life through the entertainment his films provided.[2]
In 1942, under the wartime policy, Daito Eiga was merged with Shinko Kinema and the production division of Nikkatsu, forming Dai Nippon Film.
Logo (1941)
Visuals: Over a gray background with reflective stars which roll downward, the text "大都映画" (reading right-to-left) is seen. Below is an inverted triangle with a "D" in an outlined serif font. A small rectangular banner reading "PICTURE" is below the "D", overlapping the triangle.
Technique: Live-action and practical effects.
Audio: The opening theme of the film.
Availability: This logo can be seen on Zakuro Ikkaku (柘榴一角).
References
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