Draft:Chilevisión

From the Audiovisual Identity Database, the motion graphics museum




Background

Chilevisión is a private free-to-air Chilean TV channel, and one of the main 4 in the country. Its current incarnation was formed by Grupo Cisneros in September 1993, who Red de Televisión Universidad de Chile was sold to. By 2000, the channel was owned by Claxson Multimedia Group, and finally by 2010, after a long process, it was sold to Turner Broadcasting. On 5 April 2021, it was announced that ViacomCBS (now Paramount Global) had reached an agreement to acquire Chilevisión from WarnerMedia Latin America. The sale was granted approval on July 5, 2021, and completed on October 1, 2021.



1st ID (September 30, 1993-1994)


Visuals: Over a time-lapse mountain backdrop with water and a moving reflection of La Moneda in Santiago below, a golden shape flies in from the left, then zooms forward, tilts and eases back to reveal it's an incomplete "CHV" wordmark. Two lasers shoot in and complete the "H", while "CHILEVISION" and "RED DE TELEVISION UNIVERSIDAD DE CHILE" appear below. The wordmark shines constantly afterwards.

Technique: CGI.

Audio: Unknown

2nd ID (1996-1998)


Visuals: A montage of the Chilevisión staff is seen, with a circular vortex with "VIA CHILEVISION" scrolling through it overlapping part of the footage three times. Towards the end, the third vortex expands to the whole screen with an eye also fading over it, as the "CHV" wordmark flies in and settles with "Siempred i Terente" in handwriting wiping in below.

Technique: Live-action and CGI.

Audio: Unknown

3rd ID (1998)

Visuals: Unknown

Technique: CGI.

Audio: Unknown

4th ID (2000-2001)


Visuals: On an orange gradient background with a wireframe in the bottom and "A TODA HORA" in the top both scrolling, a spinning wireframe globe with the "CHV" wordmark spinning opposite flies in and settles, with an emblem shadow reading "lo tiene" below. At the end, the company's website URL types in below and the shadow expands out of view.

Technique: CGI.

Audio: Unknown

5th ID (2002)

Visuals: There is a person (occasionally more) standing in a city and holding a black cardboard sign with a random message. A circle is drawn around the head of the person/people and fades out, followed by a second circle around the sign and a third one on the bottom-right corner of the screen. The third circle is filled in with a random color, and the Chilevision logo's sphere (now solid and blue) rises up from the bottom of the screen and settles inside the circle, with the letters "CHV" sliding in from behind it. Finally, the name "chilevisión" appears below, followed by the words "tu canal" ("your channel"). 20 versions are known to exist.

Variants: There is a secondary version used between, after or before programs: On an animated orange or blue background is the sphere zooming out and the logo forming in the same ways as the main.

Technique: Live-action or CGI.

Audio: Unknown

6th ID (2002-2004)

Visuals: A series of colored circular screens expands quickly, then a white circle slowly expands on a blue screen as a red sphere with "CHV" in a plain font zooms in. Just as "ESTAMOS VIENDO" appears in the bottom right, another succession of screens expands followed by another white circle on blue, this time with "TELEVISION CHILE" scrolling in the background.

Technique: CGI by InJaus.

Audio: Unknown

7th ID (2004-2006)

Visuals: Unknown

Technique: Live-action and CGI.

Audio: Depends on the variant.

8th ID (2008-2014)

Visuals: There is a random animation where the CHV logo is formed. Once the sphere appears in the middle of the white background, one of these two texts appears:

  • 2008-2009: The slogan "POR TI SOMOS MAS" ("FOR YOU WE ARE MORE"), sometimes accompanied by a URL.
  • 2009-2014: The slogan "TV de Verdad" ("Real TV"), with the letters "TV" moving slightly to reveal the letters "ee", which complete the slogan ("TeVe de Verdad").

Variants: Unknown

Technique: CGI by McCann Erickson.

Audio: Unknown

9th ID (2015-February 2018)


Visuals: Unknown

Technique: CGI by Feels.

Audio: Unknown

10th ID (February 2018-)


Visuals: Unknown

Technique: 2D animation by InJaus.

Audio: Unknown

Red de Televisión Universidad de Chile
Chilevisión
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