Draft:TV Aratu

From the Audiovisual Identity Database, the motion graphics museum

(Redirected from TV Aratu)




Background

TV Aratu (also known as SBT Bahia) is a television channel with headquarters in Salvador, the capital of the state of Bahia. Since 1997, it is affiliated with SBT.



1st ID (March 15, 1969-1972)


Visuals: On a granite-like background, the text "TV ARATU" on the bottom fades in. At the same time, the background zooms out a little. As this happens, an outlined rooster figure facing to the right zooms onto the screen until every respective animation is complete.

Technique: Motion-controlled animation.

Audio: When the rooster zooms in, a long rooster crow is heard.

2nd ID (1972-1979)


Visuals: Unknown

Technique: Traditional animation.

Audio: Unknown

3rd ID (1980?-1987)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

4th ID (1987-1990)


Visuals: On what seems to be the top of a room is lights and a disco ball, and the logo, which has a yellow outline, superimposed on said background. Behind it, a clone of the logo zooms to it, fitting in the original logo.

Technique: Mostly live action.

Audio: A chorus shouting "A-RA-TU!".

5th ID (1990-1995)


Visuals: On a blue background with grey stripes is the rooster zooming out to its place, while the wordmark slides from the right to the left, bouncing back to the middle. While this happens, the stripes rotate slowly.

Technique: 2D animation.

Audio: An electric guitar tune, accompanied with an announcer.

6th ID (1995)


Visuals: The screen slowly zooms out from eight yellow panels, containing pictures of certain places around Brazil. Some of them flip. The screen then zooms out again to reveal the text "CNT". "TV ARATU" zooms out from the screen, standing just below the "CNT" text.

Technique: CGI.

Audio: What seems like an R&B tune, yet again accompanied with an announcer.

7th ID (1995-1997)


Visuals: Unknown

Technique: CGI.

Audio: An orchestral theme.

8th ID (1997-1999)

Visuals: On a white background (with translucent copies of TV Aratu's logo) is the SBT logo coming from the bottom of the screen, stopping at the top-left corner. A red random shape reaches to the top-right corner, eventually shrinking and forming the TV Aratu logo. Then, a small blue "C" goes to the bottom of the screen, forming the text "Canal 4" and two thin lines above and below it, respectively.

Technique: CGI.

Audio: A dramatic, brass theme, once again, accompanied with an announcer.

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