VPRO

From the Audiovisual Identity Database, the motion graphics museum



Background

Founded in 1926 as the Vrijzinnig Protestantse Radio Omroep (Liberal Protestant Radio Broadcasting Corporation), the organization started broadcasting radio programs commissioned to Protestantism themes. By the 1960's, however, a new generation of program creators managed to get a statute modification, which resulted in the "flower power generation" getting the leadership of the company. VPRO started to get in charge of airing culturally relevant programs, documentaries and films, as they started airing through the public Dutch TV stations. Today, VPRO aims for a demographic oriented at highly creative and educated people.



1st Logo (1971-1981)



Visuals: The VPRO logo, which is the text "Vpro" with several of the letters having extensions made on them, is seen in various depictions, see below.

Trivia: All of these idents were created by Jaap Drupsteen using a hybrid of early analog computer and hand-drawn graphics (sometimes with live-action).

Variants: There are several variants for this logo:

  • Normal Variant: The VPRO logo appears on a cloudy red and white background. The clouds move by and the logo remains static.
  • Stars: The VPRO logo is shown in blue while shifting colors to purple and red while stars can be seen flashing around the logo on a gray background with the logo having a shadow.
  • Gong: There is a man walking up to a gong to strike it. But when he does, he accidentally breaks the gong. The screen then goes black as we can hear the gong break.
  • Gong 2: The same man walking up to the same gong, and commences striking it. However, he puts the mallet down and smiles awkwardly towards the viewer as the music slows down.
  • Gong 3: The man walks up to the gong, but striking it successfully this time.
  • Gong 4/Hand: The same man from the prior gong variants is seen without his mallet and walks up to the same logo but the gong is missing. The man walks up to the middle of the logo and poses, while a hand is seen coming out of the hole on top where the gong was and hits the man which quickly falls out of the screen and the hand comes back in the hole.
  • Sun: The same VPRO logo and setting as the gong variants is seen, except there is no gong similar to the "Gong 3" variant and instead there is an orange sun placed in the hole which has rays that extended in and out of the VPRO logo. Also there is no gong man in this variant.
  • Dots: The VPRO logo is shown in white, on a gray background with various disappearing and appearing black dots, with a blue circle in the center of the backdrop along a yellow star that rapidly extends its rays in and out of the VPRO logo.
  • Melting VPRO: There is the VPRO logo made of some sort of semisolid substance coming out of cyan background (almost like Play-doh being squeezed through an extruder). The sides of the logo become red, and the logo slowly falls apart.
  • Blurry VPRO: The VPRO is seen in red and blurred, shaking throughout the logo.
  • Flashing VPRO: The VPRO logo appears, but with flashing black and white swirling lines filling in the logomark.
  • Indian VPRO: An Indian statue head rocks its head back and forth. The VPRO logo is seen below on a yellow background, as well as having fast-paced red and white stripes in the border of the wordmark.
  • Flashing Stars: The VPRO logo is seen in beige on a black background with flashing blue stars.
  • Kissing Mouth: The VPRO logo is beige, on a black background with stars. There are the red drawn lips of a mouth on the circle, seen straight. A female voiceover then says "And I'll give you a kiss...", and then the lips fade into them kissing the viewers, as it moves into a closeup. The word "einde" (which means "end" in Dutch) then fades the lips away.
  • Pulley: The VPRO logo is orange, on a black background with stars, above it in a circle is a pulley, which is pulled, and the screen fades to black and the text "einde" appears.

Technique: Depends on the variant, though these generally tend to use cel animation, live-action, or Scanimate, sometimes being combined with each other.

Audio: Depending on the variant.

  • Normal Variant: A triumphant sounding fanfare that calms down in the second half.
  • Stars/Sun: None.
  • Gong: A bombastic fanfare similar to the normal variant, which gets interrupted by the sound of the gong breaking.
  • Gong 2: The same fanfare from before, but it slows down when the man is about to strike the gong.
  • Gong 3: The same fanfare from the previous 2, but now complete. The sound of a striking gong is heard as well.
  • Gong 4/Hand: A theme that seems to be played with flutes and some other instrument while a gong can barely be heard. When the hand hits the man, a low-toned gong is used.
  • Dots: A weird synth whirring sound. This is actually a part of the song "Jackson-Kent Blues" by The Steve Miller Band.
  • Melting VPRO: A guitar strum is heard at first. After this, sounds of what almost seems to be constipated groaning are heard. Deep droning, echoing synths and strings are heard throughout and become more harsh as the logo moves on. The music itself is actually a track from "The Day the Sky Fell In" by Desmond Leslie.
  • Blurry VPRO: A bizarre synth tune. This is actually a part of "Lonesome Electric Turkey" by Frank Zappa and The Mothers of Invention off of their live album Fillmore East, June 1971.
  • Flashing VPRO: A strange rock theme that goes up in down in clarity and volume. This is actually a part of "Song from the Bottom of a Well" by Kevin Ayers.
  • Indian VPRO: A different rock theme from before, but slightly distorted. A warbled, indistinguishable shouting is heard at the end. This is actually part of the song "Here Come the Fleas" by The White Noise.
  • Flashing Stars: Another bombastic fanfare, more upbeat and light in tone.
  • Kissing Mouth: Some sort of a jazz-funk ditty at first, the female voice, and a male vocal group holding a note as the lips get close to us. (This also comes from the song "Here Come the Fleas" by The White Noise, albeit at the very end).
  • Pulley: A slow fanfare, ending with a click. The same fanfare was used for "La chanson de jeejeeboy" by Pierre Dac & Francis Blanche.

Audio Trivia: The audio from the regular variant would be reused for the 2022 ident by Jaap Drupsteen.

2nd Logo (1972-1981)



Visuals: The concept is similar to the previous logo although with different idents.

Trivia: Like the previous ID, all the idents were created by Jaap Drupsteen.

Variants: There are numerous variants:

  • Twentieth Century VPRO: There is the VPRO logo atop a 20th Century Fox tower-like structure, with searchlights in the background. During the Christmas season, there are no searchlights, the logo is covered in snow. and the background is covered in stars, with a large star over the logo.
  • Waves: The VPRO logo in orange is shown with rays spinning around it (resembling a sun). There are many blue waves going up and down at the bottom.
  • Piano Hands: There is a white round rectangular border a red "Vpro" logo on top. Within round rectangle, there are hands playing on a piano, but mirrored horizontally so that the fingers extend both ways when they reach out.
  • Electric Hammer: There is a ragged-looking man sitting atop an orange, blurry version of the logo with streaks on the extensions, on a stormy cloud background. He is holding a large hammer, and strikes the "V" in the logo, causing "electricity" to strike out of it.
  • Sunglasses: On a blue gradient background, there are different types of sunglasses zooming around. The camera zooms into one of the pairs of sunglasses, and one of the lenses breaks as an eye appears. A stylized cutout then appears around this, which then fades to a screen with telephone numbers and a circle with the VPRO logo in it, flashing red and white stripes.
  • Singing Mouths: On a blue gradient background, multiple chroma-keyed mouths sing a melody of some sort. The melodies overlap in a fashion so that they echo over each other. The camera stops as one of the mouths remains open, and the same cutout from before appears, except it's just the logo in red and clouds appear in the background.
  • Something's Wrong: There are many staticky lines inside of a zig-zag like cutout. The VPRO is above the cutout and is colored beige. After a few seconds, some text saying "Er is iets mis" ("Something's wrong" in Dutch) appears at the bottom of the cutout.
  • Parakeets: There are five parakeets standing on a red round rectangular border with the VPRO logo on top while all of it is on a yellow background. The parakeet in the middle jumps off the border but then comes back up at the end.
  • Aquarium: There is a live-action video of a aquarium. A yellow VPRO logo with a red border "swims" across the screen twice, at different times.
  • Marching Band: Several instruments are seen above the VPRO logo, which is golden and appears to be made of trimming and felt, making it look like drum. The instruments move around on their own, with the drum being beaten.

Technique: Same as before.

Audio: Depending on the variant:

  • Twentieth Century VPRO: A moderate fanfare slightly based off of the TCF fanfare. Bells and a choir are heard on the Christmas variant.
  • Waves: A guitar theme with bongos, and sounds of water flowing near the end. This is actually a part of "Diamond Head" by The Beach Boys.
  • Piano Hands: A soft piano tune.
  • Electric Hammer: A loud rumbling, complete with a banging sound (reminiscent of thunder), followed by a guitar theme. This is from the opening to the song "Brave New World" by The Steve Miller Band.
  • Sunglasses: An overly dramatic orchestral theme, ending with a glass-shattering sound. The orchestral theme is sampled from "Flight to Rock Point" by The Westway Studio Orchestra.
  • Singing Mouths: The mouths' overlapping echoey melodies. The melody is actually a version of Paul Lincke's "Das Glühwürmchen."
  • Something's Wrong: None.
  • Parakeets: A flute theme from "Volière (Aviary)" of Camille Saint-Saëns's "The Carnival of the Animals."
  • Aquarium: An oboe and string theme, which is from an orchestral version of "Menuet" from Maurice Ravel's "Le Tombeau de Couperin".
  • Marching Band: A marching band theme.

3rd Logo (1974-1981)

Visuals: Same as the 1st and 2nd logos, but with, once again, different concepts.

Trivia: Once again, all the variants were created by Jaap Drupsteen.

Variants: There were numerous variants, but a lot less strange than those of its predecessors:

  • Generic: On different backgrounds, the VPRO logo is seen in front of a circle-shaped cutout.
    • Generic: The logo is seen on a blue and white pattern that appears to zoom in and out. The pattern is inverted inside the circle.
    • Ripples: The VPRO logo is seen with black and white ripples shaking and waving behind it.
    • Stripes: There are some blue and white stripes zooming in and out. The VPRO logo in orange is in the middle with a circle above it. There are more stripes inside the circle.
    • British Flag: The logo is shown in blue-gray on a waving British Union Jack flag, which are also seen inside the circle.
    • American Flag: The logo is is shown in pink on a waving red and white striped background, with the circle showing a waving blue field with white stars, making the whole logo resemble the United States flag.
    • Dots 2: Similar to the Dots variant, but the logo is shown in gray, the background is black with yellow dots, and the rays spin with the same speed through the entire logo.
    • Clouds: The VPRO logo is seen against an aerial shot of some clouds, with the logo in dark blue, and an animated cloudy sky inside the circle.
  • Nighttime: On a dark cloudy background, an orange VPRO logo is shown on a black-blue gradient circle. The logo zooms out and a triangle with a star field inside grows under it. "LAAT" ("LATE" in Dutch) then appears in giant yellow letters over the triangle.
    • One variant has a lighthouse inside the triangle instead, with an orange background and black logo. Here, the LAAT text zooms out in white.
    • Another variant features a cityscape against a cloudy sky inside the triangle, with a white background, and a blue VPRO logo inside an orange circle. Radio waves appear to emanate from the logo as the cityscape pans by. The LAAT text then zooms out in much the same way as the the first variant.
    • The closing variant has the backgrounds reversed and the word zooming back into the triangle, revealing the word "Einde".
  • Radio: On a blue-white gradient background, a blue VPRO logo inside an orange circle is seen on top of a triangle shaped cutout. The word "Radio" is also seen inside the triangle in block letters.
    • One variant has a vintage radio dial inside the triangle, and the "Radio" text with a warping rose-pink stripe pattern.
    • Another variant has a warped yellow and white stripy background inside the triangle, while the "Radio" text has a staticky pattern that changes color.
  • Triangle: Similar to the Radio and Nighttime variants, these logo use a triangular cutout underneath the VPRO logo.
    • Patriotic: On a blue gradient background, is an orange VPRO logo inside a yellow circle. Inside the triangle, red, white and blue rays spin around the logo.
    • Sheets: Under a white VRPO logo, live-action footage of a white sheet getting pulled and dragged is shown inside the triangular cutout. The background uses the same footage.
    • Dots 3: Similar to the Dots variant, but the logo is orange inside a yellow circle, and is on top of a triangular cutout. Inside the triangle, the spinning yellow rays appear to come out the logo on a maroon gradient background. The background is also similar to the Dots variant, this time it is black with blue dots.
    • Squiggly Objects: On a blue star field, there is a blue VPRO logo inside a yellow circle. Inside the triangle, six strange looking tentacles squiggle and move about on a dark blue gradient background. The tentacles then freeze and move stiffly before five of them retreat into the logo above, leaving only a striped tentacle (which resembles a tiger tail) in the center. The tentacle stretches and changes color before it too goes back into the logo, after which the word "Einde" appears.
    • Brain: On a black background, there is a teal VPRO logo inside an orange circle. Inside a black triangle, a large brain appears to sizzle under some rays emitting from the logo.
    • Hourglass: On a blue star field, there is a red VPRO logo inside a beige circle. Inside a black triangle, sand is being poured onto a pile below, almost as if the triangle is an hourglass. The sand stops pouring as the word "Einde" appears.
    • Drain: On a black star field, there is a teal VPRO logo inside an yellow circle. Inside a black triangle, water bubbles up and goes down as it is slowly drained. The word "Einde" then appears inside the triangle.
    • Globe: On a blue star field, there is a light blue VPRO logo inside an orange circle. Inside the triangle, a beam of light is positioned over a moving old-fashioned looking globe on a blue gradient background.
    • Red Bar: On a brown gradient background, there is a pink VPRO logo inside a cream circle. Inside the triangle, a man attempts to push down a red beam in front of him, with no success.
  • Wheat Field: The VPRO logo is shown on an orange circle above a wheat field. There is also a sunburst rotating around the circle.
  • Tears: An orange VPRO logo on a blue gradient circle is shown on a star field background. Tears start to appear from the "p" and "o" before "Einde" appears under it.
  • Balloon: Another orange VPRO logo, this time on a yellow circle, appears and rocks back and forth on a star field background. The "o" then unravels and blows out air like a balloon. This causes the logo to spin and fly out of control before it pops into nonexistence. The word "Einde" in white appears.
  • Thinking: The man from the Gong variants sits in a thinking position on top the VPRO logo, which is also from the Gong variants. Yellow rays emit from the man.
  • Kiss II: Similar to the Kissing Mouth variant, but the logo is pink, the lips are live-action and a blue star field is used in the background.
  • Red Wave: The VPRO logo slowly gets covered up by black water and a red wave. When most of the logo is covered by the water, multiple black lines appear in front of it.
  • Rooster: The VPRO logo is shown in orange under a yellow sun with orange rays spinning around it. An animated rooster is seen perched on top of the logo as it crows three times. The rooster is then knocked off the logo as if it were shot in the chest.
  • Crow: The same logo from the Balloon ident is seen rocking back and forth, only this time it transforms into an animated crow, which caws and flies away into the background.
  • Bowing: Curtains open up to reveal a VPRO logo, which bows a few times, after which the curtains close.
  • German VPRO: The VPRO logo is blue, on a black background with two German flags waving behind it. Above the logo in a circle is the head of a black eagle (which is actually a national German emblem known as the "Bundesadler").
  • Bounce: In front of the same curtains from the Bowing variant, this time colored blue, an orange VPRO logo on a cream circle slides into view from the right. The logo then stops in the middle. During the entire variant, the logo bounces up and down.
  • Stairs: Similar to the Triangle variants, but the triangle is a set of stairs on a star field background, with a light blue VPRO logo on an orange circle on top.
    • One variant has boxes and other assorted junk tumbling down the stairs, with some even going outside of the triangle. The word "Einde" appears before the ident fades to black.
    • Another variant is similar to the first one, only this time a man paddles down the stairs in a canoe.
    • The last variant has a female singer slowly coming down the stairs, but then falls off the logo once she reaches the bottom. After she falls, the word "Einde" appears.
  • Lines: Two lines are seen going up and down on a black background. The VPRO logo is above the lines and has a ring around it. The ring unravels and becomes a line. As it does, the VPRO logo glides off-screen. The lines stop moving and then disappear.

Technique: It depends on the variant.

Audio: Depending on the variant:

  • Generic: A dramatic orchestral fanfare. This is actually part of Tchaikovsky's "Manfred Symphony", more specifically it's third movement "Op. 58: III. Andante con moto".
  • British Flag: None.
  • American Flag: A sped up rendition of John Phillip Sousa's "The Stars and Stripes Forever".
  • Ripples: A guitar theme with a bunch of weird electronic sounds. This is actually part of the song "Hobbit" by The Electric Flag.
  • Stripes: A calming string theme, which is actually "Flottans (Floating)" by Roger Roger And His Orchestra.
  • Dots 2: A fast jazz theme. This is actually a part of "The Magicians (Bruxos)" by Airto Moreira.
  • Clouds: The same fanfare from the 1971 Normal Variant, but pitched 1 semitone down.
  • Nighttime: A segment of the same fanfare from the 1971 Normal Variant.
  • Radio: Both variants use music from the song "The Blob" by The Five Blobs, along with a Dutch speaking voice over.
  • Patriotic: A simple brass tune.
  • Sheet: A funky pop tune.
  • Dots 3: An upbeat bouncy brass tune. This is actually part of "Gumba Gumba" by The Cannonball Adderley Quintet.
  • Squiggly Objects: A weird jazz theme with vocal grunts and squeaks, followed by a crashing sound and an applause. This is actually a part of the song "Mae Cambina" by Airto Moreira.
  • Brain: A slow funky jazz theme. This is actually part of "Now I Live (And Now My Life Is Done)" by Ben Sidran.
  • Hourglass: A bombastic orchestral theme, followed by a triumphant fanfare when "Einde" appears. This is actually sourced from two different compositions from Sergei Prokofiev's "Cinderella Suite", as composed by Alain Lombard, those being "Midnight", and "Gallop" respectively.
  • Drain: A groovy keyboard theme, and the sound of the water being drained. This is actually from the ending of "Tales from Home (Lendas)" by Airto Moreira.
  • Globe: A somewhat dramatic orchestral theme.
  • Red Bar: An exotic Arabian-sounding theme. This is actually part of "Yahllah" by Keith Jarrett.
  • Wheat Field: A dramatic fanfare, again from "Sad Story" by Sidney Torch.
  • Tears: A long deep echoing synth drone, with sobbing sounds. This is actually from "The Visitation" by The White Noise.
  • Balloon: A calm theme, followed by the sound of the balloon deflating. The theme is sourced from "Spread Your Wings" by Ben Sidran.
  • Thinking: A synth theme that increases in pitch. This is actually from the very end of "All About Love" by Earth Wind & Fire.
  • Kiss II: Same as Kissing Mouth.
  • Red Wave: An odd guitar theme, coupled with some strange synth noises.
  • Rooster: An excerpt from Edvard Grieg's Morning Mood, along with the rooster's crows and cartoon gunshot and chicken sound effects.
  • Crow: A soothing guitar theme, followed by a loud harp sound and the sound of the crow's caws. The music is actually from "Picture of Spring" by Jack Arel.
  • Bowing: An applauding crowd.
  • German VPRO: An instrumental version of "Deutschlandlied" (Germany's national anthem).
  • Bounce: A bouncy Moog synth theme. This is actually from "Trepidante" by Giampiero Boneschi.
  • Stairs: first variant uses a jazzy saxophone theme, with the sounds of items breaking and falling.
    • The second variant uses Edvard Grieg's Peer Gynt's Return for the music, albeit with the same sound effects.
    • The final variant has a slow calm theme, with the woman singing before falling off. When she falls, a ominous theme plays with two loud echoing screams. This variant uses a part of "Rebecca" by Eric Delaney.
  • Lines: A calm violin theme with whistling sounds.

Audio Trivia: The music in the "Lines" ID was composed by Jakob Klaasse as VPRO's official closing theme, while the whistling was performed by Jan Trompé.

Legacy: All 3 sets of logos air at around the same time, and when they were uploaded on Jaap Drupsteen's YouTube channel, they became particularly notable for how experimental and impressively ahead of the time they are, with some even described as "scary idents".

4th ID (1981)


Visuals: There is a video feedback version of multiple colored dots while electricity sizzles. It then fades out, fades back in and the ball becomes smaller again. Then on the sidelines we see the word "EINDE".

Technique: Video feedback effects and 2D animation by Willem van den Berg.

Audio: A proud synthesizer theme. This is actually a part of "Magnetic Fields" by Jean-Michel Jarre.

5th ID (1981-1983)


Visuals: On a black background, various orange and blue lights scroll across the screen. They then recede, revealing a blurred object over blurred blue lines. Another row of glass moves out, clearing the picture. Here, the logo is completely different, being a glowing orange triangle with "VPRO" in white with orange borders in front of the logo.

Technique: Practical effects by Willem van den Berg.

Audio: A overly saturated synthesizer theme with beeps at the beginning. The synthesizer theme comes from the first 24 seconds of "Here Is The News" from Electric Light Orchestra's 1981 album Time, which became VPRO's signature fanfare as of today.

6th ID (1983-1985)

Visuals: On a black background, a yellow line is drawn in, made to shape the bottom of the logo. Shadows of the triangle and text scroll up before copies then wipe in and form the logo.

Technique: Similar animation techniques to the previous logo.

Audio: Same as the previous logo, but with an announcer at the end.

7th ID (1985-1987)



Visuals: On a black background, various shapes in various colors fly across the screen. Then, red, blue, and yellow shapes scroll across the screen as a flashing VPRO logo fades in. The shapes also change and the top row also says "nederland 1/2" in various colors and fonts, flashing at random times.

Technique: Camera-controlled animation.

Audio: A hard jazz tune.

8th ID (1987)

Visuals: On a blue background, a white triangle scrolls along, with a yellow outline and black outlines to separate them. A red outline of the logo zooms out, followed by a smaller black outline as the text in blue scrolls along. A man with an antenna scrolls in and fires a ball of static at the logo, making it static as well as h scrolls off screen. Later on, a white background with a yellow stripe is added in.

Technique: 2D animation and likely live action by Bob Takes.

Audio: A horn or synth remix of the 5th logo theme.

9th ID (1987-1989)

Visuals: On a white background, several painted objects and pieces of art rotate and flashes in sync with the beeps. A red square with stuff in it choppily rotates and reverses with the rings. A eye appears and the rings appear again, rotating jerkily, with the cardboard side appearing again. A brown spot then appears with the VPRO logo flipping up. A yellow circle with a cameraman flies across the screen and the spot fades out.

Technique: Jerky 3D animation by Bob Takes.

Audio: Same as the 5th and 6th logos.

10th ID (1989-1992)

Visuals: On a white background, several paint strokes move and rotate around the screen. The screen then cuts to more rotating black and red paint strokes with static. More paint strokes appear, with the VPRO logo flipping up and being filled with static as a yellow ball passes over it.

Technique: Same as the previous logo.

Audio: Same as the 5th, 6th and 9th logos, but abridged.

11th ID (1992-1999)

Visuals: Similar to the 8th logo, but the animation is more cluttered and the logo flips in with no brown spot.

Technique: Same as the previous two logos.

Audio: Same as the 5th, 6th, 9th and 10th logos.

12th ID (2010-)


Visuals: Like the first four logos, various concepts are used, but with a new logo. This logo now has two triangles and the text in lowercase and in a new font.

Trivia:

  • This logo is made by Thonik.
  • The 2022 idents were created by the Dutch artists, including Aernout Mik, Mrs Luva Luva, Munir de Vries, MAISON the FAUX, Fiona Tan, Claudy Jongstra, Annegien Schilling, Job, Joris & Marieke, Streetart Frankey, Aisha Madu and Jaap Drupsteen (the latter who made the 1st, 2nd and 3rd logos).

Technique: Depends on the variant.

Audio: Same as the 5th, 6th, 9th, 10th and 11th logos, but usually shortened.

Audio Variant: Starting in 2022, the VPRO fanfare has many renditions, such as dubstep (composed and arranged by A. Crespo Barba), violin (composed and arranged by Akiko Mik) and xylophone (composed and arranged by Harry de Wit).

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