JOEX-DTV (TV Asahi)

Credits

Descriptions by
DisneyInternationalFan, Japanesetvstuff and TheLogoFan2004

Video captures courtesy of
186 kase, dyouga8090, じあ.CY(じあしぃ), tvamfmdx, Ribbot Shiine, グルベズロ

Background

JOEX-DTV is the main callsign of the Japanese TV station TV Asahi. TV Asahi is the flagship station of All-Nippon News Network, and was founded on November 1, 1957 in Tokyo as Nippon Educational Television. The network changed its name to the current one on April 1, 1977.

JOEX-TV (Nippon Educational Television/NET Television)

Contents 1st ID (Closedown; December 1960?-June 30, 1972) 2nd ID (Startup and Closedown; July 1, 1972-March 31, 1977)

JOEX-TV/DTV (TV Asahi)

Contents 1st ID (Startup and Closedown; April 1, 1977-September 30, 1987) 2nd ID (Startup and Closedown; October 1, 1987-March 31, 1989; April 1, 1990-September 30, 1991) 3rd ID (Startup and Closedown; April 1, 1989-March 31, 1990) 4th ID (Startup and Closedown; October 1, 1991-November 30, 2001) 5th ID (Startup and Closedown; December 1, 2001-September 30, 2003)   6th ID (Startup and Closedown; October 1, 2003-March 31, 2008) 7th ID (Startup; April 1, 2008-November 30, 2011) (Closedown; December 1, 2008-April 30, 2012) 8th ID (Startup; December 1, 2011-) 9th ID (Closedown; May 1, 2012-)

JOEX-TV (Nippon Educational Television/NET Television)

1st ID (Closedown; December 1960?-June 30, 1972)

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Visuals: There is a ballerina dancing in a studio full of music stands, with the lights going down one by one. At some point, there are two right triangles, one above and one below a line, with the text "NET" above the top-left triangle. Below that, there is the text "NETWORK" with a grey box with two long triangles below.

Technique: Live-action.

Audio: Unknown.

Availability: As of now, 3 images of the ident, along with the storyboard, survive in a book, shown here.

2nd ID (Startup and Closedown; July 1, 1972-March 31, 1977)

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A better image of this logo is needed due to poor picture quality or other issues. You can help AVID by uploading it.

Visuals:

• Startup: There are no videos or photos of the ident, but it features an animation of geometric patterns, presumably similar to the next logo. Somewhere in the music, the text "JOEX-TV　10チャンネル　NETテレビ" appears. After that, it cuts into a white outlined square with the text "JOEX-TV 10 チャンネル" ("JOEX-TV Channel 10") on the top, "映像周波数 205.25MHz 出力 50.00KW 音声周波数 209.75MHz 出力 12.50KW" (Video frequency 205.25MHz Output 50.00KW Audio frequency 209.75MHz Output 12.50KW") in the middle, and "NET" at the bottom right. It then cuts into another slide with an outlined rectangle with "UHF中継局" ("UHF relay stations") on the top, the list of relay stations in the middle, and "NET" remaining at the bottom right.
• Closedown: On a blue background, yellow lines go from the center to the edge of the screen while forming a circle. Then, circles come out of the center like radio waves. A pink swirl starts going inwards, while three yellow rectangles fly randomly and eight circles wiggle around. After that, a big circle with a white-blue-black gradient forms in the center while pink balls fly around it. and blue balls fly into it. The screen fade into two squares with a lot of layers, one big blue one, and a smaller pink one that is rotating clockwise which then fades, while the blue one zooms out into a background of blue circles, when it disappears and is replaced by the pink "10" logo zooming in, then the background fades and the "10" logo turns yellow. After the "10" logo finished zooming in, the "NET" logo in gold appears at the bottom right. After that, it cuts to the station information before fading to black.

Variants: An earlier variant had the "UHF中継局" slide removed.

Technique: Traditional cel animation done by Toei Animation.

Audio:

• Startup: A fast-paced march played with a string band. An announcer said "JOEX-TV こちらはNETテレビです。映像周波数…" ("JOEX-TV, this is NET Television. Video frequency…).
• Closedown: Most of the audio is currently lost, with the only part intact being the start and end of the music and the announcer. The announcer says "JOEX-TV, JOEX-TV, NETテレビジョンです。映像周波数 205.25メガヘルツ、出力 50キロワット。音声周波数 209.75メガヘルツ、出力 12.5キロワット。第10チャンネルです。UHFの中継局は、ご覧のとおりです。("JOEX-TV, JOEX-TV, NET Television. Video frequency 205.25 megahertz, output 50 kilowatts. Audio frequency 209.75 megahertz, output 12.5 kilowatts. Channel 10. The UHF relay stations are as shown.") at the end.

Availability: As of now, only 10 seconds of the audio exist of the startup, and only the first 10 seconds and the end of the closedown audio has been found.

JOEX-TV/DTV (TV Asahi)

1st ID (Startup and Closedown; April 1, 1977-September 30, 1987)

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Visuals:

• Startup: Over live-action footage of mountains at dawn, there is the stacked text "JOEX-TV 10チャンネル テレビ朝日" ("JOEX-TV Channel 10 TV Asahi" in Japanese) in a white font. The text then fades away, and the sky grows redder and brighter. Eventually, the sun slowly begins to rise from behind the mountains. When it's high enough, the 1977-1996 TV Asahi symbol (a 3D angular "10") in white appears on its face, before turning orange-red and green. The background then fades to a white background, as the logo zooms in to reach the center of the screen. Finally, the text "テレビ朝日" ("TV Asahi") in orange-red appears below the logo.
• Closedown: Over a starfield, there is a multicolored flash appearing on the top-right corner of the screen. It then fades out as a white, almost-circular flash fades in and flies toward the left side, before moving down and right. The starfield fades to a black background as many red and white lines rotate around to form a complex shape. The starfield then briefly reappears, only to cut to several blue and green lines twirling around and forming a different complex pattern, after which a square outline formed by white dots zooms out. Several multicolored spinning shapes then start flying around the screen, and the square zooms in. After the shapes spin some more, the square zooms out with a trail, the screen cuts back to the starfield, and the stars fade out as the TV Asahi logo from the time fades in. Finally, the background fades to white and the logo fades out, with the text "JOEX-TV 10チャンネル テレビ朝日" in a orange-red font fading in.

Technique: Live-action and camera-controlled animation.

Audio:

• Startup: A brass fanfare which segues into a vibraphone-led orchestral piece when the sun starts to rise. An announcer says "JOEX-TV、10チャンネル、テレビ朝日です。" ("This is JOEX-TV, Channel 10, TV Asahi.") when the text appears.
• Closedown: A jazzy sax-led version of the startup's tune, with an announcer saying "JOEX-TV、10チャンネル、テレビ朝日です。" (" This is JOEX-TV, channel 10, TV Asahi.") at the end.

Audio Variant:

• Startup: On the first year of the ID's use, the orchestral piece was accompanied by a chorus singing the following lyrics: "人間だから、悩みもあるけど、心の歌は消してはいけない。朝に、は朝の光がにあいのほほえみうかべて うたつてみよう。新顔ですね、なかよくしましょう、新顔ですね、うれしいですね。わが家の友だち10チャンネル、テレビ朝日。" ("I'm a human being, so I have some worries, but I shouldn't erase the song of my heart. In the morning, let's sing in the morning light with a smile on our face. It's a new face, let's get along well, it's a new face, I'm happy. My friend Channel 10, TV Asahi.")
• Closedown: Same case as the startup, except that it uses a lighter version of the vibraphone-led orchestral piece.

Legacy: This ID is well-liked amongst Japanese viewers, mainly due to its music.

2nd ID (Startup and Closedown; October 1, 1987-March 31, 1989; April 1, 1990-September 30, 1991)

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Visuals:

• Startup: On a background of a sunrise, the text "JOEX-TV 10チャンネル テレビ朝日" ("JOEX-TV Channel 10 TV Asahi") with the last row being in orange-red appear in the center. It then fades into a TV Asahi satellite dish being deployed, and then to the top of TV Asahi's headquarters with TV Asahi's helicopter preparing to take off and the entrance of the aforementioned headquarters. It then cuts to a crowd of people, where the camera moves around the crowd, then switching to the top of them, with the crowd formed in the text "おはよう" (Good morning). A border with a blue gradient forms around the video, when the crowd forms TV Asahi's 1977 "10" symbol and wave their hands to the camera. It then fades to the aforementioned helicopter taking off. It then fades back to the crowd in the shape of the 1977 TV Asahi "10" symbol, where it moves to the top and the text "テレビ朝日" in orange-red (TV Asahi") appears.
• Closedown: TV Asahi's satellite dish gets deployed, which then fades to a aerial footage of Ark Hills. It then cuts to the streets of Tokyo at night, the hallways of Ark Hills and TV Asahi's headquarters, a sign that says "ON THE AIR" and "STAND-BY" visible ("ON THE AIR" is lit up in red) and a studio light being turned off. It then fades to a crowd formed in the shape of the 1977 TV Asahi "10" symbol waving green glow sticks in a dimly lit room. The camera moves around them, then to the top. The light then slowly fades, and only the glow sticks are visible. The text "JOEX-TV 10チャンネル テレビ朝日" ("JOEX-TV Channel 10 TV Asahi") appear in the center.

Variant: From 1987-1989:

• Startup: The "テレビ朝日" text at the beginning was white instead of orange-red, and the part where the helicopter takes off was originally a showcase of the station's programming at the time.
• Closedown: The satellite dish and aerial footage of Ark Hills was originally a showcase of the station's programming at the time, projected on a different satellite dish.

Technique: Live-action footage with some computer effects.

Audio:

• Startup: Electronic music.
• Closedown: A rearranged version of the startup's music.

The announcements are the same as the 1st ID for both startup and closedown, albeit with a different announcer.

3rd ID (Startup and Closedown; April 1, 1989-March 31, 1990)

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Visuals:

• Startup: On a video of a flowing creak, the white text "JOEX-TV 10チャンネル テレビ朝日" ("JOEX-TV Channel 10 TV Asahi" in Japanese) appears. The video changes to a different view of the creak with leaves in front of it, then to another view of the leaves, now with trees in the background. It then cuts to Yoko Mari, an actress who was in a drama series on TV Asahi at the time, wearing a red blazer on a red shirt, a red beret and a green skirt. She walks to the right of the screen, while the camera spins with her, keeping her at the center. After a while, she turns to the camera. The video has the text "万里 洋子" ("Yoko Mari") at the bottom-right corner. The video then fades to some yellow flowers, then to a black and white butterfly on purple flowers. It then fades to Yoko Mari looking at something off-screen and smiling, then to two puppies under a tree, looking at some rocks. Yoko Mari then holds one of the puppies and playing with it. That is followed by some leaves, then a bird in water, which then abruptly flies away. It then cuts to a close-up of Yoko Mari turning around to the camera. Finally, the video fades to white and the 1977 TV Asahi logo fades in.

• Closedown: At night, there is a shot of TV Asahi's headquarters at that time in Roppongi, Minato, Tokyo. After some shots from above, it transitions to the center's bottom floor. Then, Yoko Mari herself appears posing through an archway before transitioning into some shots of the center while Mari continues to pose. After that, the background fades to white while the words "JOEX-TV 10チャンネル テレビ朝日" ("JOEX-TV Channel 10 TV Asahi" in Japanese) appear before transitioning into the 1977 TV Asahi logo.

Technique: A mix of live-action footage with some computer effects.

Audio:

• The same music as the 2nd ID for both startup and closedown.
• The announcements are the same as the 1st and 2nd IDs for both startup and closedown, albeit with a different announcer.

4th ID (Startup and Closedown; October 1, 1991-November 30, 2001)

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  Closing ident, 1991-92 version
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  Closing ident, 1992-2001 version
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  Closing ident, September-November 2001 version

Visuals:

• Startup (October 1991-March 31, 1992): There is a sunrise appearing with the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) appearing superimposed over it. After that, it transitions to another scene of a sunrise with a video of a hippo and a bird respectively and footage of elephants below it. Then it transitions to other types of wildlife such as dolphins and bears, before transitioning into a sun. The 1977 TV Asahi symbol later appears before transitioning into a flower and a garden. After a shot of the TV Asahi wordmark in lime green on a black background, it transitions to the following scenes: A pine tree leaf, an iceberg, before the TV Asahi wordmark appears again, now in a white background, before transitioning into some sunflowers, a tree and a giant wave before transitioning into an airport as it transitions to human life while the TV Asahi wordmark appears in multiple directions and colors. After that, the screen transitions to white and a green line appears forming the 1977 TV Asahi symbol. After the symbol forms and turns into orange-red, the 1977 Japanese TV Asahi wordmark is put in place.
• Startup (April 1, 1992-August 31, 2001): There is a sunrise surrounded by a skyline with the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) appearing superimposed over it. The text then fades while shots of children appear superimposed over the skyline before transitioning into multiple locations such as global cities and wildlife with footage of children playing superimposed over it. After that, there is a shot of New York City from the from the Brooklyn Bridge until it fades to white as the 1977 TV Asahi logo forms itself.
• Startup (September 17-November 30, 2001): There is a shot of a sunrise from above with the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) in a bold Mincho-style font appearing superimposed over it before transitioning into a group of construction workers looking at the sunrise. After that, it transitions into another sunrise before transitioning into footage of global landmarks and multiple locations with footage of men and children superimposed over it until transitioning into an arch with cars traversing around it before fading to white while the 1977 TV Asahi logo forms itself.
• Closedown (October 1, 1991-March 31, 1992): There is a shot of a street from above as it transitions to a shot from the surface and later into a bullet train before transitioning into other scenes involving human life in multiple locations. After a shot of a British army marching band, it later transitions into a white background with multiple screens showcasing TV Asahi's program offerings, while the TV Asahi wordmark appears all in multiple directions and colors. After that, it transitions into a shot of a city skyline with the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) superimposed over it. The screen later fades to white before the 1977 TV Asahi logo forms itself.
• Closedown (April 1, 1992-September 16, 2001): There is a shot of New York City from above as footage of children in their pajamas appear superimposed over it before transitioning into multiple global landmarks during nighttime while more footage of children appear superimposed over it. After transitioning from a shot of New York City during nighttime, the text "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) appears superimposed over it. The screen later fades to white before the 1977 TV Asahi logo forms itself.
• Closedown (September 17-November 30, 2001): There is a shot of an island from the sunset as it later transitions to multiple shots of many global landmarks and multiple scenes of human life during nighttime while footage of children in their pajamas appear superimposed over it. After that, it cuts into another sunset while the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) in a bold Mincho-style font appears superimposed over it. After that, the screen later fades to white before the 1977 TV Asahi logo forms itself.

Trivia: The reason why September 17-November 30, 2001 version was made is because of the September 11 attacks.

Technique: A mix of live-action footage with CGI.

Audio: An upbeat catchy jingle nicknamed "Join Us", accompanied by an announcers.

5th ID (Startup and Closedown; December 1, 2001-September 30, 2003)

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Visuals:

• Startup: There is a shot of a breakfast table decorated with plates and glass with the words "JOEX-TV 10チャンネル テレビ朝日" (JOEX-TV Channel 10 TV Asahi) superimposed over it. After that, the camera pans up to reveal a toaster popping up two toasts. After that it transitions to the following: a underwater shot of some fish in a reef, some sunflowers, a forest and the sky transitioning into the kitchen table from the beginning as the camera moves into a television set. A man later presses the power button on his remote to reveal the 1996 TV Asahi Network Symbol, consisting of five colored rectangles forming a pinwheel with a yellow stroke representing a shadow before moving to the left to reveal the 1977 TV Asahi wordmark on a white background.

• Closedown: There is a toy carrousel as it spins around. The carrousel later zooms out while some bubbles appear before later transitioning into some puppies and kittens playing on a jelly-bean themed background before cutting to reveal the carrousel from the beginning, albeit in a dark background. Then, there are the animals but they are now sleeping on a bubble background before transitioning into some babies also sleeping. After that the words "JOEX-TV 10チャンネル TV Asahi" (JOEX-TV Channel 10 TV Asahi) appear but in yellow as they scroll from the right. After the word "TV Asahi" appears, a light appears fading to a white background with the 1977 TV Asahi wordmark and the 1996 Network Symbol spinning before it stops as the symbol moves to the right while forming before fading to black.

Technique: A mix of live-action footage with CGI.

Audio:

• Startup: An upbeat, gentle and soft jingle.
• Closedown: A gentle soft and twinkling theme.

6th ID (Startup and Closedown; October 1, 2003-March 31, 2008)

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Visuals: On a white background, there are some colorful rectangular blocks as they move around in different positions synchronized to music with the "tv asahi" wordmark being placed on the corner of the screen as it hovers around through different corners. After that, the rest of the blocks disappear while only one remains as it hovers around with the "tv asahi" wordmark being placed in the middle with the callsign "JOEX-TV" (analog) or "JOEX-DTV" (digital) being placed at the bottom.

Variant: On the digital TV feed, the rectangular block movements are different, being synchronized to the same music from the analog opens.

Technique: CGI by Tomato. This is rendered in real-time to the audio playing, both the music and the announcer.

Audio:

• Startup: Two dings, followed by an excerpt of "Born Slippy" by Underworld.
• Closedown: Two dings, followed by an excerpt of "Rez" by Underworld.

7th ID (Startup; April 1, 2008-November 30, 2011) (Closedown; December 1, 2008-April 30, 2012)

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Visuals: On a white background, there are some multicolored rectangular blocks that move in different directions, with the "tv asahi" wordmark (alongside the tagline, "NEW AIR, ON AIR") hovering around it in multiple directions. After that, only one block remains and the words "JOEX-TV" (analog) or "JOEX-DTV" (digital) appears on the bottom of the wordmark before hovering around the wordmark.

Technique: CGI.

Audio: An electro-synth music theme composed by Rei Harakami alongside an announcer.

8th ID (Startup; December 1, 2011-)

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Visuals: On a starry forest sky, a shooting star falls down before briefly fading to black. After that, it fades in to reveal Goexpanda and his spaceship. Go later walks around the forest and sees a hole with three chicks, known as Piyokos being afraid about him. Go later uses his laser blue eyes to discover the site and sets the birds free to join him. After a wolf appears scaring Go and the chick trio. He uses his super jump powers to leap atop a tree. He places the chick trio on a nest and bids them farewell to Go as he falls down. Eventually, one of the chicks falls into him as Go-chan later giggles at the audience while a heart transition cutout is later shown transitioning into a black background with the 2003 TV Asahi symbol, the callsign, "JOEX-DTV" at the bottom and Go's nose at the middle before later changing to white.

Technique: Digital traditional animation.

Audio: An upbeat catchy jingle with a vocalist singing, known as "Go, go! Go-chan" accompanied with an announcer.

9th ID (Closedown; May 1, 2012-)

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Visuals: On a starry forest sky, a shooting star falls down before briefly fading to black. After that, it fades in to reveal Goexpanda as he dances in the forest. The camera zooms out as one of his chick friends pops out out from atop his spaceship doing his moves before fading to a white background to reveal Go-chan dancing alongside some of his bird friends before later transitioning to the forest and later into the white background where two of his chick friends are still dancing atop his ears. Go later uses his super jump powers as the chicks continue dancing while he jumps into space while a silhouette of him appears. Then, it later transitions into a white background where Go-chan is dancing with his pom-poms until one of his chick friend notices that he is starting to yawn. After that, Go later does some pushups accompanied by a chick jumping. After that, it transitions into the forest where Go, all of his chick friends and the wolf continue dancing before later transitioning into a row of chicks looking at the camera until it transitions into a space-like blue background where Go and his chick friends continue dancing. After that, Go finally yawns with his bubble appearing from the right side of his ear before sleeping for the day. A heart cutout later zooms in to reveal a black background with the 2003 TV Asahi symbol, the callsign, "JOEX-DTV" at the bottom and Go's nose in the middle with him and one of his chick friends laying down on the floor as they sleep on the bottom right before fading to black.

Technique: Digital traditional animation.

Audio: A fast dance-themed rendition of the Goexpanda theme from the startup, known as the "Poyo POP Dance" accompanied with an announcer.