Draft:LRT TV: Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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===Background===
===Background===
'''LRT Televizija''', otherwise known simply as '''LRT TV''' (formerly '''LTV 1''') is the flagship television channel of Lithuania, owned and operated by Lithuanian Nation Radio and Television (LRT). It was launched as Lietuvos Televizija (LTV) on 30 April, 1957 and today has two sister channels (LRT Plius and LRT Lituanica).
<!-- This section is where you put the company's backstory -->


===1st ID (1980s-1991)===
===1st ID (1980s-1991)===
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===5th ID (2001-2002)===
===5th ID (2001-2002)===
<gallery mode="packed" widths="200" heights="200">
{{YouTube|id=rLyBgjOU7Do}}
File:LRT TV (2001-2002).png
</gallery>{{YouTube|id=rLyBgjOU7Do}}
'''Visuals:''' Unknown.
'''Visuals:''' Unknown.


'''Technique:''' Unknown.
'''Technique:''' Live action.


'''Audio:''' Unknown.
'''Audio:''' Unknown.

Revision as of 23:16, 20 August 2024




Background

LRT Televizija, otherwise known simply as LRT TV (formerly LTV 1) is the flagship television channel of Lithuania, owned and operated by Lithuanian Nation Radio and Television (LRT). It was launched as Lietuvos Televizija (LTV) on 30 April, 1957 and today has two sister channels (LRT Plius and LRT Lituanica).

1st ID (1980s-1991)

Visuals: The sequence begins with a bronze polygonal map of Lithuania placed on a wall. The camera slowly zooms towards the map, which reveals a series of gridded lines pulsing out from the bottom-right corner. A stylized "tv" "flips" in from the center to the right half of the screen. Inside the "v" are three horizontal bars in the colors of Lithuania's national flag (yellow, green and red).

Technique: Motion controlled animation mixed with overlaid 2D computer .

Audio: A somber brass fanfare.

2nd ID (1990-mid 1990s)

Visuals: A black screen is briefly displayed at the start. The screen splits in half and slides horizontally in opposite directions, revealing a skyline that includes the network's TV tower. The company name does not appear.

Technique: A mix of a still photograph and 2D computer effects.

Audio: A proud, patriotic synth fanfare.

3rd ID (Mid-1990s-1997)

Visuals: Each ident consists of the outlines of three blocky conjoined letters "LTV" appearing before a blue, red and green curved stripe each paint themselves in behind.

Variants:

  • Blue background: Four blue comet-like rectangles fly onscreen, the first two individually from the top right and left corners respectively and the other two simultaneously from opposite sides (the top one from the left and the bottom one from the right). The two comets each have a blue ball of light glowing on the tip. As they approach further into the logo, they move closer to the center before the two light balls merge. The LTV logo appears over the glowing light as the comets love offscreen before the three colored stripes paint themselves in.
  • Teal background: Several light balls dance across the background as the logo moves from the bottom left corner to the center. As the logo moves, it turns to the left and zooms out. The three stripes paint themselves in just before the logo stops.
  • There exist two alternate idents that show the logo rising from the bottom whilst unswirling itself before stopping in front of an imposed sequence of video clips:
    • Unknown.
  • A closedown ident also exists.

Technique: CGI.

Audio: Unknown.

4th ID (1997-2001)


Visuals: The ident opens with timelapse footage of a yellow flower blooming accompanied with a dandelion spinning in a clockwise direction on the right half of the screen. Two circles expand from the blooming flower's head as two rectangles draw themselves in at the top. Unknown.

Variants:

  • An earlier variant of the ident shows the front exterior of a house with the channel's logo seen on a TV. The camera zooms closer to a window with a curtain covering it before a white light flashes. Unknown.
  • There is a Christmas variant, which shows unknown.

Technique: A mix of live action and 2D computer animation.

Audio: Unknown.

5th ID (2001-2002)

Visuals: Unknown.

Technique: Live action.

Audio: Unknown.

6th ID (2002-2007)


Visuals: A series of idents which all show a person making a rectangle with both their thumb and pointer fingers. Unknown.

Variants: Unknown.

Technique: A mix of live action and 2D computer animation.

Audio: Unknown.

7th ID (2007-2012)

Visuals: Set in a sky background with moving clouds is the computer generated network's logo in white, accompanied with one or two people.

Variants: Unknown.

Technique: CGI mixed with chroma-keyed live action.

Audio: A short piano jingle consisting of four notes at the start and end and two quieter notes in the middle.

8th ID (2012-2016)

Visuals: Shows a collection of different idents, all of which end with a slightly slanted white cube turning towards the left horizontally. Inside the cube is a blue substance, which is exposed by the cutouts of two leaf-shaped squares on the top and right sides and "LRT TELEVIZIJA" on the front.

Variants: There are six different idents:

  • One ident shows blue leaf-shaped square confetti exploding from the top of the cube and falling across the rest of the scene.
  • Another ident shows thirds of the cube turning (a la the Rubiks cube) to form the logo.
  • Unknown.
  • Unknown.
  • Unknown.
  • Unknown.

Technique: CGI.

Audio: A stringed hum, followed with a light five-note jingle that repats four times and unknown.

9th ID (2016-2022)

Visuals: A collection of several different idents which all end with more enhanced network's logo spinning horizontally in an anti-clockwise direction. A lens flare can also be seen in the top left or right corners.

Variants: There exists five different idents: unknown.

Technique: CGI.

Audio: Unknown.

10th ID (2022-)

Visuals: A blue line is formed through a unique process before LRT and TV slide out from the left and right sides respectively.

Variants: The line is formed differently depending on the ident: unknown.

Technique: CGI.

Audio: Unknown.


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