Draft:PBS Kids (Station IDs)

From the Audiovisual Identity Database, the motion graphics museum

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Background

PBS Kids is a programming block and serves as the brand for most of the children's programming aired by the Public Broadcasting Service (PBS) in the United States, established as part of PBS' "Ready To Learn" Initiative. The block was launched as PTV on September 10, 1993, to repackage PBS' existing children's programming. The PTV brand was retired on September 5, 1999, and has been officially known as PBS Kids since September 6, 1999. The PBS Kids channel was launched at the same time as the PBS Kids block and ran for six years and was largely funded by satellite TV provider DirecTV. The channel was shut down on September 26, 2005, and was replaced by PBS Kids Sprout (later known as simply Sprout; now Universal Kids), which was developed in partnership with Comcast Corporation (who later bought full control of the network via NBCUniversal). A 24-hour channel was launched on January 16, 2017.

PTV

Leo the Cat (1993-1994)


Visuals: On a black background is the PTV logo. Above it is a white circle, with a cat-like P-head, dubbed "Leo the Cat" mooing (trumpeting in the Spanish variant), which causes the logo underneath it to fall over a little. The P-head in the PTV logo then turns around and says "Nice kitty!" before returning to normal.

Technique: Limited 2D animation.

Audio: A dramatic synth fanfare, Leo mooing and the blue P-head's dialogue.

Audio Variant: There is a Spanish variant where Leo sounds like an elephant.

Availability: Both variants were used on PTV during breaks on PBS affiliates from 1993 to 1994.

General IDs of Decade 200 (Late 1993-September 5, 1999)


Visuals: We see the P-Pals doing certain activities with the station logo being shown.

Variants: The activities and stations/affiliates are listed below:

  • Blimp - Georgia Public Television, KERA in Dallas, KTCA in Minneapolis, Maryland Public Television, WFWA in Fort Wayne, WGBH in Boston, WGBY in Springfield, WLRN in Miami, WNED in Buffalo, WNET in New York City, WQED in Pittsburgh, and WVIZ in Cleveland
  • Basketball - WVIZ in Cleveland, KPBS in San Diego, KERA in Dallas, University of North Carolina Television, and WNET in New York City
  • Farm - KERA in Dallas, KPBS in San Diego, Idaho Public Television, KLVX in Las Vegas, Wisconsin Public Television, and WNED in Buffalo.
  • Train - KCET in Los Angeles, KERA in Dallas, KLVX in Las Vegas, KPBS in San Diego, KTCA in Minneapolis, WNET in New York City, and WOSU in Columbus
  • Balloon - WGBH in Boston, KAET in Phoenix, WLRN in Miami, Maryland Public Television, WQED in Pittsburgh, KTCA in Minneapolis, KUAT in Tuscon, KCET in Los Angeles, and WHYY in Philadelphia.
  • Rocket - Wisconsin Public Television, KTCA in Minneapolis, KERA in Dallas, WNET in New York City, and WNED in Buffalo (Rocket mirrored in Wisconsin Public Television version)
  • Amusement Park - WNET in New York City (it said "Newark, NJ" in the ID, though), KTCA in Minneapolis, and WSKG in Binghamton
  • Artist - KCET in Los Angeles, WLRN in Miami, WGBH in Boston, WVIZ in Cleveland, and KERA in Dallas
  • Submarine - KCET in Los Angeles, South Carolina Educational Television, University of North Carolina Public Television, WLRN in Miami, WNED in Buffalo, and WNET in New York City
  • Dinosaur - KERA in Dallas, KTCA in Minneapolis and WNED in Buffalo
  • Greetings - KERA in Dallas, South Dakota Public Television, University of North Carolina Public Television, WMVS in Milwaukee, and WLRN in Miami
  • Dancing - WTVS in Detroit and WGTE in Toledo
  • Graffiti - Georgia Public Television, Louisiana Public Broadcasting, WGBH in Boston, WGTE in Toledo, and WHYY in Philadelphia
  • Piano - WVIZ in Cleveland
  • Magician - WMHT in Shnectady and WVIZ in Cleveland
  • Planes - WSKG in Binghamton, WNET in New York City, and KTCA in Minneapolis.
  • Truck - Louisiana Public Broadcasting, KAET in Phoenix, South Dakota Public Broadcasting, WNET in New York City, WQED in Pittsburgh, and WTTW in Chicago

Technique: Wiggly 2D animation.

Audio: Music and sound effects that depends on the station ID. In some cases, they have announcements (such as generic ones like "You're watching KERA, Channel 13." or custom to the theme of the ID, such as "You can really score when you watch KPBS San Diego!" These voice-overs are done by the voice actors of the P-Pals. Some, like those for KTCA and WGBH, for example do not contain voice-overs at all.

Audio Variant: Pinky has this conversation with the other P-Pals on the "Greetings" station ID:

  • Pinky: Hi, Priscilla.
  • Priscilla: Hi, Pinky!
  • Pinky: Hi, Pernell.
  • Pernell: Hi, Pinky.
  • Pinky: Hi, Polly.
  • Polly: Hi, Pinky!
  • Pinky: Hi, Paco.
  • Paco: Hello, Pinky.
  • Pinky: Hi, Perry.
  • Perry: Hello, Pinky.

Availability: Was seen in-between shows from the PTV brand's prototype run in 1993 to 1999; said brand made its nationwide debut on July 11, 1994.

  • Some stations continued to use them after the 1999 PBS Kids rebranding.

PBS Kids

General IDs of Decade 201 (September 6, 1999-August 29, 2008)

Visuals: Depends greatly on the variant, but most often, we see an event happening which eventually leads to the PBS Kids logo being revealed. In the live action variants of this logo, Dash or Dot in the logo are replaced with live action kids (with the exception of "My Dog Can Read!"), but in animated versions, Dash and Dot are present in the logo. The live action variants also have various characters from PBS Kids shows (Between the Lions, Clifford the Big Red Dog, Sesame Street, Dragon Tales, Arthur, etc.) appearing.

Variants:

  • When the "Use Your Imagination" bumper aired on KCET, Captain Infinity would break the fourth wall and appear in front of the PBS Kids logo.
  • Get Wordy!: Guy Smiley from Sesame Street hosts a Jeopardy!-esque game show, with Grandma Thora from Arthur, Cookie Monster from Sesame Street, and T. Bone from Clifford the Big Red Dog as his contestants. Thora correctly guesses that reading at bedtime helps children appreciate reading, and the credits roll. Below the credits are the PBS Kids Ready To Learn logo and the PBS URL.
  • The Alphabet Song: As some kids in purple shirts sing the Alphabet Song, each kid pulls up his/her shirt to reveal another shirt with a letter of the alphabet on it.
  • Fondue: A chef drops down several letters, which are received by two kids and a monkey. They dip the letters in a smiling bowl of fondue, making the words "fan", "fun", and "yum". After all the letters are eaten, the camera pans up to the PBS Kids logo. The letters "PBS" are splattered with fondue.
  • Agent Cookie: In a Mission Impossible parody, Cookie Monster from Sesame Street (voiced by Frank Oz) is given ten seconds by Arty Smartpants from Between the Lions (puppeteered and voiced by Anthony Asbury) to write his name on a sheet of paper with a red crayon.
  • You Gotta Be (2001-2006): A promo that only aired on Labor Day from 2001 to 2006. We see black-and-white footage of some kids and various characters from PBS Kids shows, with green chroma-keying. It is possible that KAID, known for formerly airing a wide variety of old bumpers aired this one for longer.
  • Cooking with Clifford (2005?-2008): Emily Elizabeth (voiced by Grey DeLisle) and kids make Tasty Tummy Yummies for Clifford. The kids add two cups of flour, one jar of peanut butter, a squirt of mustard, marshmallows, a mint chocolate chip ice cream cone, and pepper to taste. Then a timer dings. Emily Elizabeth and the kids ask Clifford (voiced by an unknown male actor since John Ritter died in 2003) what he thinks of their Tasty Tummy Yummies. Clifford sneezes, causing a huge mess in the kitchen; the sneeze is so big that Emily and the kids to get blown away. Then Emily says "Maybe too much pepper." We pan up to the PBS Kids logo, but the circle is replaced with a green splatter and the letters in "KIDS" aren't in place.
  • Star Finder! (2005?-2008): A star zooms right with the announcer saying "And now, back to STAR FINDER!" A spotlight shines on Ernie from Sesame Street raps out an American Idol-esque singing competition. "Rhyme words. Get kids ready for school. Gets them ready to learn. Gets them ready to rule." As a female chorus singing "Use rhyming your prop. Choose rhymes." Then Ernie says "It's time!" As Emily Elizabeth from Clifford the Big Red Dog claps around with Ernie and Theo from Between the Lions (puppeteered and voiced by Peter Linz) looks at Ernie. The audience claps as Ernie says "Thank you! Thank you!" While Emily remarks that she was happy to say that Ernie's rhymes made her day, and Theo says "You get a perfect score. Your rhymes made me roar.", an announcer says "Having fun with rhymes fills a big need! It's gets your child ready to read. Then Oscar from Sesame Street (puppeteered by Caroll Spinney) says "Will you stop rhyming?! It's making me crazy!" Then Ernie tells Oscar "You rhyme, Oscar. Don't be lazy." Then Oscar frustrates himself back in the trash can, and Ernie snickers and Emily Elizabeth pats Oscar, and the credits roll. Below the credits are the PBS Kids Ready To Learn logo and the PBS URL.
  • Action Pig: A pig with a blue A cape who made it up out of Susie's head whose name was action Pig. After that she puts Arthur (voiced by Michael Yarmush) in it so him and the kids could be Action Pig's partner. But he can't decide now he looks at Arthur. He thinks of a good idea that Susie can be Action Pig's partner then he'll go tomorrow and the girl points out then boy had a great idea. They started shouting, "YEAH!" And Susie asks, "What does Action Pig think?" Then he thinks about to find some lunch. Then Susie skips off.
  • Casablanca: In a Casablanca parody, Cleo from Between the Lions (puppeteered and voiced by Jennifer Barnhart) knows how to play it once. But Grover from Sesame Street (puppeteered and voiced by Eric Jacobson) doesn’t know what that means, so Cleo told him to play the rhyming game with her. But he's was just a little rusty and he starts dreaming and a clock zooms out and spins around. He starts driving and Grover just started the rhyming game with Cleo and he said "Kiss", and she said "Bliss" and then he said "Miss", and she said "Road" and Grover said "Toad" and Cleo just said "No! Road!" and then Grover screams then the car stops as the car moves right. As Cleo said "Story", and Grover said "Glory." Cleo told him better as time goes by. And Grover said "4 Sweating Letters has lime toes pie!"
  • CSI: In a CSI parody, Ernie from Sesame Street was a detective, he looks at the little girl taking pictures of her setup. While a young boy was drawing and his mother was smiling at him. Ord from Dragon Tales told him what Ernie means, he shows him some markers, paper, and crayons while someone was reading and writing and ready to learn. While Bert asks Ernie to give his red crayon back.
  • Stomach Dance Party (2000?-2008): A boy opens the fridge for an ice cream sandwich; he thinks that it gets lonely down there, so he eats a banana (which slides down) and starts to dance with the ice cream sandwich; joining them are a tomato, an onion, a pineapple, some grapes and a fish. The camera zooms out to reveal that they are inside a thought bubble above the boy from earlier (who is now staring at the camera and on a green background), which then becomes a circle with animating food patterns (all in blue and purple) over a white background as the letters "PBS" are seen spinning in.
  • The Origin of Super Grover: On a black background, An arrival fall appears. An announcer (voiced by Don LaFontaine) reads "In a world where words are spelled." Grover wears glasses where his cape and his helmet was laid on the floor. He jumps inside the elevator and breaks the top. When Cleo must tell the world who he was and he show us to wrote the letter G. And so does Grover and Cleo puts the letter G on the fridge as Super Grover flies on to earth as a satellite, Grover says "I'm okay!"
  • Same Shape, Same Color, Same Size, Same Everything: An older brother and his younger brother both wear out as triangles, one has a blue and rainbowed polka dotted, the other has a pink small one. Two boys were wearing yellow alien and three yellow drawers that looks like an astronaut. A basketball player and a mime walk to them to look at the same size. And boxes with eyes look left and right and kids shout out "SAME, EVERYTHING!" as they pop out to reveal as a boy and girl shouting out with surprise.
  • Mystery Box: On a beach, a boy just saw at a yellow box with green polka-dots on it known as the Mystery Box. He thinks about party blowers. Then an asian girl think about kittens coming out of the box. An african boy thinks about a Genie smiling. Then a girl thinks about jumping inside of the Mystery box and she laughs as she goes inside.
  • Ask for Help: Ord (voiced by Ty Olsson) has wrote a song about helping, as he likes to sing it for them. A boy got stuck in his sweater but his dad came over to help, a boy with glasses thinks about the word but a girl with a wheelchair puts the letter G on the board when a Jack Russell Terrier puppy was near the girl and the boy, a glass of milk spills on the table, an african gril cleans up with a sponge with the young boy, a asian boy knows how to tie shoes, but doesn't know how. Her mom ties his shoelaces on. And Ord said to them, "And if someone gives you help. Remember to say "Thank you!".
  • Hide and Seek: Clifford and a group of kids play hide and seek. The kids find Clifford behind a red wall.
  • Teamwork: Clifford gets his nose stuck. As a song about teamwork plays, the kids help him get his nose unstuck.
  • Rhyming: 4 Kids and a firefighter make up a rhyme using words ending in "am", until the firefighter breaks the chain by ending the rhyme in "I'd rather have a peanut butter sandwich"
  • Computers: Kids discuss what the internet is and how it can be used, D.W from Arthur (Voiced by Jason Szwimer) then enters the room with a surfboard saying "I'm ready to surf the web!".
  • Letter Factory: We see letters falling from a tree then being sucked down a tube into a factory. A magnet then picks up the letters and puts them on a truck spelling out "Reading is fun". We hear the PBS Kids jingle as the truck drives away with the PBS Kids logo visible on the back of the truck.
  • Monkey Loves to Read (1999-2008): On a black background are images of public places and signs (e.g. a school, a bakery, a pizza parlor, a restaurant, a "one way" sign, a "no dogs allowed" sign, an open sign, a stop sign). A scribble-type monkey (done in limited 2D animation) runs into the words and says "I can't stop reading!" Then the monkey reads the signs and names of the places. The monkey finally runs up to the PBS Kids logo as the camera pans up to the top right-corner to reveal it, saying "PBS Kids!"
  • Reading Is Fun!:
    • Version 1: On a green background, An white atom was reading a purple book, as we zoom in to a green book where a bluish-greenish paramecium and two light-blue amoeba's read and a giant fish reads a worm book. Three ducks were reading a duck book, we zoom back through a park a raccoon and a bear and two children were reading their books together. An apple tree, a cactus, and a truck were reading were a bunch a sheep, a bunch of flowers, a windmill, a barnhouse, a tower, a farmer, a chicken, and a sheep were reading together. A subway train zooms past with a monkey reading, a fat guy, a king reading a note, and four children, a goat, a man reading a news paper, and a flower reading, and so does a man with glasses, a chef, a pirate, an elephant, and a lady with three children. A hippo with an umbrella and points out with a three people reading in a building. On top was a Bee and a flower and more people were reading and so does a giant gorilla. A small pink bird flies as an airplane zooms by and a spaceship zooms through space, while an ailen reads a book and so does the sun with glasses and the earth. A boy says "Reading is fun for everyone!" We zoom through the PBS URL reading.
    • Version 2: On a dark pink background, an orange leaf turns into the lowercase yellow f. Bunch of lower case letter fall of as the f lands on a machine when falls off and so does the letters. They suck on to pink pipes as a smiling face of glass bounces the letters inside. They zoom into colorful squiggly pipes, were two magnets swing by as the word fun appears with an explanation point on the right, as one magnet grabs on the word fun to a truck. A truck delivers fun then droves off as a girl says "Reading is Fun!". Then on the back "PBS Kids".
  • My Dog Can Read!: Live-action dogs suddenly gain the ability to read, with many kids showing their dogs reading signs like "JUMP!", "RUN!", "EAT!" and finally, "PBS Kids".
  • Everyone's a Winner!: It shows a wheel with a picture of kids' faces on it spinning around. When the wheel slows down, it gradually stops and selects a panel that shows the main character from a PBS Kids show that's coming up next. Barney and Friends (Barney is on the wheel), Teletubbies (Po), Reading Rainbow (LeVar Burton), Dooley and Pals (Dooley) for SCETV Kids, Dragon Tales (Ord), Mister Rogers' Neighborhood (Mister Rogers), Caillou (Caillou), Plaza Sésamo (Abelardo Montoya), Theodore Tugboat (Theodore Tugboat), Noddy (Noddy), and Tots TV (Tillie) used this.
  • A variant exists where we see the PBS Kids Dot logo on a white background inside what appears to be a TV set, with the bubbles bulging in and out. A chordal harp gliss sound plays as some kids laugh, with one of them screaming "PBS Kids!"
  • We see various kids appearing in the circular PBS Kids logo on a background with bubbles, with the bubble reappearing and the letters "PBS" growing until they reach the bubble each time. This variant was seen after some bumpers and also at the end of Plaza Sésamo on select stations.

Trivia: A version of the "Everyone's a Winner!" variant using the circular PBS Kids logo used to exist. It was only used in Mills malls in the PBS Kids-themed playground areas; PBS Kids Neighborhood and PBS Kids Backyard; these playground areas were closed in 2008.

Technique: A combination of live-action, animation, puppets and chroma-key technology, depending on the bumper. Some of them were done by Lee Hunt Associates, while others were done by Primal Screen.

Audio: Depends on the variant.

  • Some variants use a synth-pop or experimental/avant-garde theme, composed by Baron & Baron.
  • You Gotta Be: The 1994 song You Gotta Be by British soul musician Des'ree.
  • Use Your Imagination (2000-2005): The song "Use Your Imagination" sung by a man and some kids, children laughing and a snippet of a girl going "Mmmm..." from the PBS Kids "Dot's Cat" station ID.
  • Fondue (1999-2008): A theme with synthesized vocal noises based on the PBS Kids system cues and bumpers from the era, and a group of kids saying the words the monkey and kids make. At the end, there is a splattering sound when the fondue splatters the letters "PBS", followed by some kids singing "PBS Kids!"
  • The Ready To Learn promos have an announcer saying, "PBS Kids Ready To Learn! We're getting kids ready for school and for life!".
    • On the Super Grover and Casablanca promos, a Don LaFontaine soundalike says this: "PBS Ready To Learn. The first grade is coming soon.".
  • The "Ask for Help" variant has a ragtime version of the PBS Kids jingle.
  • Cooking with Clifford: The kids and Emily Elizabeth have this conversation:
    • Boy: Clifford wants to know what we're making.
    • Emily Elizabeth: "Clifford's Tasty Tummy Yummies". All you have to do is follow the recipe:
      • Add two cups of flour.
      • One jar of peanut butter.
      • A squirt of mustard.
      • A mint chip ice cream cone.
      • Some marshmallows.
      • Add pepper to taste and bake for 30 minutes.
    • Emily Elizabeth: They're done! What do you think, Clifford?
    • Clifford: (sneezes)
    • Emily Elizabeth: Maybe too much pepper.
  • Stomach Dance Party: A male narrator says "Who wants a snack? Yum! Good choice! Wait, what if ice cream gets lonely down there? Invite a banana! Hey, check out that tomato! It's a crazy stomach dance party!" Various squeaks and cheers made by the dancing food are heard over a quirky dance-pop theme for the rest of the ident.

Availability: Seen on old bumpers for PBS Kids in the 2000s.

  • Some PBS stations like LPB and KAID (Note: more of these logos were formerly more common to see on this station until 2019, but Rhyming and Mystery Box can occasionally still be seen) continue to air certain variants of this logo.
  • Despite most of these variants still being used on certain stations, some variants are even known to be completely lost and collectively have a page on the Lost Media Wiki.
  • Any remaining appearances of these station idents whatsoever likely ended in 2022.

007 (1999-2000?)

Visuals: Dot and Dash spy on each other. The PBS Kids logo appears at the end, with a character appearing in the PBS Kids logo to promote the upcoming shows.

Technique: 2D animation.

Audio: A jazz beat. Composed by Baron & Baron.

Availability: Was only used to promote upcoming shows.

Barney & Friends (September 6, 1999-September 2008?)

Visuals: Dash and Dot are walking in a yellow setting. Both say "Woah!" as they go by flowers, cars and houses (the last one of each object being purple), with the purple car also leaving behind a squiggly purple trail. Barney the Dinosaur from Barney & Friends rises from the bottom left corner and everything transitions to him inside the PBS Kids logo on a white background. Purple dots come out from behind the logo at a steady rhythm.

Technique: 2D animation done at Lee Hunt Associates.

Audio: A tune with "bom" sounds, vocal squeaks in various pitches and tongue rolling noises in various speeds and pitches. Composed by Baron & Baron in B♭ major.

Audio Variant: Sometimes, an announcer is heard.

Availability: Seen before Barney & Friends on PBS affiliate stations from 1999 to 2000 and select affiliates from 2000 to 2008.

Travel (September 6, 1999-August 31, 2008)


Visuals: Above a sea on a white background, a light purple boy wearing goggles is seen flying in a yellow plane to the right corner of the screen. The plane leaves behind a trail of smoke. A green boat, guarded by a sailor boy with a hair sticking out of his hat, then floats up to the screen. The boy smiles and waves at us. As the boat disappears, the sea turns into a road. An orange boy in a black cap appears driving a blue car with black wheels. An orange-haired girl with bead eyes, sitting next to the boy, waves at us. The road turns into a grassy hill, and a purple steam train with a blue boy wearing a striped coat and engineer's hat comes in. Once it passes, the ground changes again and we see Dot (with white skin and a pink-and-yellow striped shirt, unlike most of her incarnations) on an orange horse. She giggles as the horse clops up to the screen. Finally, the grass changes back into a road and we see Dot and Dash (with blue skin and yellow firefighter uniforms) on a red firetruck. Sometimes, the station is listed at the bottom corners.

Technique: Hand-drawn animation done at Lee Hunt Associates.

Audio: An art pop tune based on the then-current PBS Kids branding; a kid saying "Wah!" in various pitches, Dot has high-pitched giggling, and descending synth voices when the firetruck appears.

Availability: Was used as a station ID as well as a schedule bumper.

Switcher (September 6, 1999-August 31, 2008)



Visuals: The sequence starts with two halves of the screen separated by a black line with what appears to be a button in its center. Dash is on the left side of the screen, while Dot is on the right. Dot is shown as a shadow. She then presses the button, turning Dash into a shadow of a chicken, then Dash presses the button, turning Dot into an umbrella. Then the two keep pressing the button, transforming Dash into a flower, a bear, and an arrow, as well as transforming Dot into a hammer and a rabbit. Then the two keep pressing the button rapidly back and forth until they both turn into shadows of things (Dash is a ball while Dot is a fly). When this happens, the screen is no longer separated, the shadows are on a yellow background, and the circular PBS Kids logo is at the top of the screen and is smaller than usual. The logo then fades out.

Technique: 2D animation done at Lee Hunt Associates.

Audio: As the button is pressed, "Doink!" noises are heard. When the button is pressed rapidly, the "Doink!" noise is also rapidly heard until a laser-like noise is heard which leads to Dot and Dash both turning into shadows of things. Then, the 4 notes of the PBS Kids jingle are being played on a bubbly synth, followed by the "PBS Kids!" part of the jingle, which is scatted by synchronized "Doink!" noises.

Availability: Used as a local ID on certain PBS stations from 1999 to 2008, it was later shown on Martin Luther King Day (January 16th) of 2006. Its latest known appearance was during a 2015 PBS Kids broadcast on the WFWA station.

Caillou (September 2000-August 31, 2008)

Visuals: Dash holds a kite. Dot's father (whose head is barely shown) pushes her down the hill on a bicycle. The camera zooms into the smiling sun when the kite passes and the face inside it transforms into the PBS Kids logo with Caillou inside it. Yellow and orange sunrays emerge from behind the logo at a steady rhythm for the remainder of the ident.

Technique: 2D animation done by the now-defunct Primal Screen.

Audio: A cheery xylophone/clarinet theme with a chorus of children singing with the PBS Kids jingle playing on a bubbly synth. Also heard are the children giggling (along with one of them imitating a bicycle bell) and birds chirping.

Audio Variant: Sometimes, an announcer is heard.

Availability: Used before Caillou on some PBS stations, as well as the PBS Kids Channel, prior to the 2008 PBS Kids rebrand. It was most frequently used from late 2000 (the year Caillou premiered on PBS Kids) to mid-2006.

Bookworm Bunch (September 30, 2000-September 5, 2004)


Visuals: Two opening and closing logo versions exist:

  • 2000-2001:
    • Opening: There is a bookshelf with a TV antenna on top, with Dash looking at it (which more closely resembles a vending machine). Dash then presses a button that triggers a mechanical arm to grab a book, which takes it to a conveyor belt; a red bookworm appears to be operating it. A green bookworm also appears next to a screen that displays the main characters of the block's programming (in order of appearance: Corduroy from the 2000 series of the same name, Timothy from Timothy Goes to School, George from George Shrinks, Eliot from Eliot Moose, Five from Seven Little Monsters and Marvin from Marvin the Tap-Dancing Horse). The screen then goes static and the camera pans to a blue bookworm controlling another hand. Finally, the hand grabs the red book and two other hands open it to reveal the 1999 PBS Kids logo with rainbow text saying "Bookworm Bunch".
    • Closing: Same as the opening, but in reverse, as are the characters from their respective shows. The machine hands then grab the books and put them back on the bookshelf. Lastly, Dash leaves and turns off the light.
  • 2001-2004:
    • Opening: In a library are Dot and Dash looking at a book. Dot Then opens the book which then reveals the factory with the bookworms. While going through the machine, a gear shows the characters from the 2000-2001 version (except Corduroy and Eliot Moose since their respective shows ended). The gear then reveals the same logo from the 2000-2001 version.
    • Closing: We see the Bookworm Bunch logo, then it zooms out and we see the characters from the opening (again, without Corduroy and Eliot Moose). We pan down to see the books sliding through the pipe on the machine, and then the books are put back on the bookshelf. Back at the library, Dot and Dash look up as the latter gets the red book that has the blue bookworm peeking out of it. the worm then turns off the light and waves goodbye to the viewers. The bookworm (who is now glowing light blue) then disappears.

Variants: Depends on the ID.

Technique: 2D animation by Primal Screen.

Audio: Depends on the ID. Every ID has the Bookworm Bunch theme.

Availability: Like the 1999-2008 IDs, some of these are completely lost and are hunted for by the Lost Media Wiki.

General IDs of Decade 202 (September 1, 2008-October 7, 2013)

Visuals: An extended version of the 2008 system cues, the IDs show Dot and Dash doing a certain activity, or just an animated background, before a small PBS Kids circular logo appears either in the top left or the top right corner to allow local stations to place their identification information.

Variants:

  • Beach
  • Bathtub: Dash pretends to be a deep sea explorer in a submarine, but is actually in a bathtub.
  • Cave
  • Skipping Rocks: Dot and Dash skip rocks in a lake.
  • Box: Dot steps into a box, imagining she is a sailor, a cowboy, a ranger, and an astronaut. Dot then climbs out of the box, walking like she's on the moon with Dash.
  • Orbit
  • Binoculars
  • Airplane
  • Sunrise: Dash is woken up by Dot and walks over with her to a forest. As Dash wraps his blanket around Dot, the two watch the sun rise.
  • Notes: In the kitchen, Dot sees a note on the refrigerator. She goes to the living room, only to find two more notes on the wall and under the rug, respectively. She runs up to the camera (a call-back to her variant of the 1999 PBS Kids logo), then sees a pair of binoculars and picks them up. As she looks through the binoculars, she sees Dash waving, inviting her over to a picnic. The rest of the ident has Dot and Dash enjoying their picnic, drinking out a juice box and eating an apple respectively.

Other Variants:

  • Starting in 2009, the word "KIDS" is moved up to the thought bubble.
  • IDs without Dash and Dot and instead have certain activities happening in the background exist. They were mostly used for promos and up next bumpers.
  • Another set of IDs only featuring Dot also exist. These were usually used for schedule bumpers.

Technique: A mix of 2D and CGI like the system cues. These were also animated and composed by Primal Screen.

Audio: An extended version of the 1st system cue's jingle, like the system cues, they are played with musical instruments that vary depending on the activity.

Availability: These were mostly used as station IDs.

  • The background IDs were mostly used for promos and up next bumpers.
  • The Dot-only IDs are mostly used for schedule bumpers.
  • These IDs were also used in PBS Kids' Video page until 2013 as up next bumpers.
  • Despite these IDs ending regular usage on October 7, 2013 when the channel rebranded, it continued to appear on several PBS stations after the rebrand. For instance, KUAT-TV used these IDs until July 2022.
  • Whatever remaining appearances of these IDs very likely ended when the channel rebranded its logo in July 2022.

General IDs of Decade 203 (October 7, 2013-July 19, 2022)

Visuals: These IDs are animated in a new flat, geometric style and have removed Dash in favor of two new characters, the twin siblings Del and Dee. Similar in function to the 2008 IDs, these contain a small activity being performed, before a long portion with the PBS KIDS logo in the corner, so that local stations can identify themselves. Variants used on the national PBS KIDS satellite feed contain a larger logo. These IDs all last for 14 seconds.

Variants:

  • Birdhouse: Dot, Del, and Dee construct a birdhouse from the inside.
  • Bouncy Ball: The siblings explore a bouncy ball machine, dodging and jumping over bouncy balls until they reach the top.
  • Cereal: A dramatic scene of the siblings suiting up, only to reveal all they are doing is pouring milk into a large bowl of cereal.
  • Couch: The siblings walk through a cave to find the die they need to play their board game.
  • Egyptian
  • Geyser
  • Lava: Del jumps across rocks over a lava lake to Dot and Dee, who then cook hot dogs over a bubbling volcano.
  • Pipeline
  • Soap Box
  • Space
  • Under Sea
  • Water Balloon

Technique: Vector-based 2D animation done by Primal Screen[1].

Audio: A small tune, which then leads into a looping segment for the long part. Some local stations add a voice-over to identify the station. Variants used on the satellite feed contain a voice-over of a child saying "PBS KIDS"

Availability: Commonly used as local station IDs from October 2013 to July 2022, when they were replaced by similar versions bearing the new logo. [Examples?]

General IDs of Decade 204 (September 2021-)


Visuals: Same as the last ID with different characters.

Variants: Depends on the ID.

Technique: 2D animation made by Primal Screen. Same as the one from the last ID.

Audio: Depends on the ID.

Availability: Seen on their station IDs During its time. [Examples?]

General ID of Decade 205 (June 30, July 19, 2022- )


Visuals: The logo has PBS Kids characters interacting with the new logo and the name of the show getting promoted beside them.

Variants: On the sizzle reel, there are no show names. Here are the variants:

  • Logo Change: The logo starts with the old PBS Kids logo on a teal background, seen in the middle. The logo then grows and shrinks, revealing Elinor and Olive (both from Elinor Wonders Why) pulling on a lever, causing the logo to move down and then back up, which causes the logo to remove Dash and the white circles, with the thinking bubble and text in the middle. They look at the logo and smile. The characters and lever then moves and we see Pinkalicious (from Pinkalicious and Peterrific) and Duck Duck (who's holding a wand) and Donkey Hodie (both from the show of the latter character's name) on a purple background and the logo being in its same position from the previous. Pinkalicious touches the logo, causing the logo to shrink and grow back, removing the thinking bubble and coloring the text black. Then the background changes pink as the characters move up. Ms. O (from Odd Squad, played by Millie Davis) comes in with a machine from the show and changes the logo into its 2022 design. Then Ms. O and the machine move away as the background turns green. The characters from Alma's Way dancing (at the left of the logo) moves with the background, with them playing music. Another Odd Squad agent (at the right of the logo) then positions himself as he dances. Finally, Luna (from Let's Go Luna!, voiced by Judy Greer) moves to her position next to the agent as she also dances.
  • Elinor Wonders Why: On a yellow background, Elinor flips the PBS Kids logo and then the Wild Kratts from the show of the same name are seen landing on the logo, getting to their poses as Elinor jumps happily.
  • Elinor Wonders Why #2: Another logo on a yellow background. To the right of the screen, Elinor thinks with a thought bubble above her head. She thinks of a yellow flower, a magenta butterfly, and a blue bird. She then thinks of the logo as the thought bubble and other thoughts poof away, leaving just the logo above her head. Elinor laughs.
  • Donkey Hodie: Donkey is seen pulling the logo to its position on a light blue-orange striped rope on a red or teal background. She looks up at the logo and smiles at it, giggling.
  • Donkey Hodie #2: On a teal background, we see on the bottom right corner from left to right Donkey, Purple Panda, Duck Duck, and Bob Dog. Bob Dog kicks the logo like a soccer ball to Duck Duck, who kicks it to Purple Panda, who kicks it to Donkey. She kicks it up to the top corner of the screen.
  • Pinkalicious and Peteriffic: Pinkalicious holds the logo on a purple background. She then throws it.
  • Daniel Tiger's Neighborhood: Prince Wednesday and Miss Elaina are seen on a light blue background. Prince Wednesday then kicks a ball (which is light blue with a star on it) to Daniel Tiger, who holds it up, revealing it has the logo on it. He then throws the logo up, turning it normal as Clifford (from the 2019 version of Clifford the Big Red Dog) runs from left to right. The Wild Kratts (on their hoverboards) come from the background and into the screen, which causes it to go to another logo.
  • Molly of Denali: The logo (with a missing piece) is shown on a yellow background, where Molly (holding the piece) and her dog Suki are seen. Molly puts the piece on the logo, completing it.
  • Molly of Denali #2: On the same colored background as the Daniel Tiger's Neighborhood variant, Molly and Trini are seen playing basketball, Trini then backwards granny shoots the ball into the hoop which then turns into the logo, while Molly looks on.
  • Alma's Way: On a green or yellow background, Alma is seen hopping across a hopscotch with Eddie and Rafia waiting at the other end. A top view reveals that the endpoint is the logo.
  • Alma's Way #2: On a yellow background, Alma and Mami are walking their dog Chacho. Alma loses hold of the leash as Chacho runs into a flock of pigeons, chasing them off as they fly away and Alma has to duck.
  • Nature Cat: The logo is on a green background with a visible rock. The title character (voiced by Taran Killam) is seen jumping on a log, then passes to the rock.
  • There's a still variant with the logo on a purple background without any characters.
  • Sometimes, the logos are shortened. For instance, there is a variant of the Elinor Wonders Why ID that cuts out Chris and Martin Kratt flying by on their hoverboards to just show Elinor flipping the logo.

Trivia: These IDs look strikingly similar to this ad for the PBS Kids app, maybe from the late 2010s. It is possible that this may be the first ever occurrence of this branding.

Technique: Mostly 2D and Flash animation, with the Donkey Hodie characters (and the Odd Squad agent from the first variant) whenever they appear being live action puppets (especially the live action personality for the Odd Squad agent from the first variant).

Audio: The voiceover in the promo or sizzle reel music. On the Logo Change sizzle reel, some catchy pop music with whistling can be heard.

Availability: Debuted in a sizzle reel on June 30, 2022. As with the 10th main logo, it debuted on July 19 in the same year, appearing during promos for new episodes.

Unused ID

Dash on the Moon (Late 2000s?)

Visuals: As a green car passes by, Dash appears on a skateboard. He approaches a ramp that sends him flying into space. He backflips, then lands on a blue crescent moon. With his arms crossed, Dash looks at the viewers as a "PBS KIDS" star constellation appears.

Technique: CGI.

Audio: A simple tune with sound effects done by instruments, followed by the company chant from the Snow Globe and Fishbowl system cues. A muted bass guitar is heard over the company chant.

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