Draft:Rai/Continuity Bumpers

From the Audiovisual Identity Database, the motion graphics museum

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1st ID (1976?-1979?)

ID: On a black and white striped background, a white streak comes in and turns into four (five in the first variant) different objects, before exiting. Starting in 1978, the background is white, the streak and objects it turns into are colored and the objects are only animals.

Variants:

  • Black and White:
    • Beginning: Flower, lion, cat, dice, letter "P" (short for "pubblicità"). Ending: Wind-up chicken, boat, toucan, peacock.
    • Beginning: Moose, flower pot with a face, rocking horse, letter "P". Ending: Hedgehog, iron, donkey, ball.
    • Beginning: Camel, kettle, rooster, letter "P". Ending: Drum, train, whale, ball.
  • Color:
    • Beginning: Rooster, fox, black swan, bee (on a flower). Ending: Squirrel, toucan, tiger, duck.
    • Beginning: Armadillo, elephant, penguin, ostrich. Ending: Parakeet, snail, mandrill, dove.

Technique: Stop-motion.

Music/Sounds: A string theme with four harp notes, which segue into an arpeggio. The theme was later shortened to the first four notes.


2nd ID (January 4, 1977-May 7, 1979)


ID: On a black background, a white line circles around. One second later, the line cuts to a pinwheel shape in a circle which spins (similar to API's logo), then zooms in and leaves the screen.

Closing Variant: The same animation from the opening plays in reverse.

Technique: 2D animation.

Music/Sounds: Unknown


3rd ID (1978-October 1986)


ID: On a dark blue background, we see a spinning shape consisting of multiple rectangles with an open end attached to one point zoom and spin in from the right side of the screen while cycling through different colors. This animation repeats with a similar shape that has fewer rectangles that flies in from the left side of the screen and once more with the same shape but this time zooming in from the center of the screen. After this shape disappears, a yellow spiral symbol with a "p"-like shape embedded inside quickly zooms in from the center of the screen.

Technique: 2D animation possibly done by a computer.

Music/Sounds: A classical 29-note synth fanfare.


4th ID (July 1st, 1978-1988)


ID: We fade in from black to see the screen covered in squares, colored in various shades of blue, green and yellow, which then shuffle to form a vertically-rotating cube with faces that rotate to reveal that they make up a picture of a flowering tree with a warmly-colored bird of paradise perched on top of it near a small hill. The bird then flies away off the tree before the cube splits into the small squares from the start, which then scramble to fill the screen again.

Variant: There is a break variant that starts off with the squares shuffling to briefly form the cube, which shows a blue and pink flower with a yellow outline on a blue and green background. Then the cube splits back into the squares.

Technique: Cutout animation.

Music/Sounds: An approximately 23-note pizzicato tune.


5th ID (October 4, 1979-December 26, 1983)


ID: On a white background, a pomegranate swings from right to left, revealing a picture of a pomegranate tree that gradually zooms in the next two times the pomegranate swings by until we can see a close-up of one of the pomegranates on the tree. The camera then zooms in the pomegranate.

Closing Variant: The pomegranate swings three times before stopping in the middle of the screen and splitting in two, with a seed falling in front of the right half.

Variant: A break variant has two pomegranates swinging twice simultaneously from either side of the screen.

Technique: Cel-animation.

Music/Sounds: A light four-note synth ditty, with an arpeggio at the end. The closing variant has it play in a different pitch.


6th ID (September 17, 1979-October 31, 1986)


ID: On a white background, a walnut zooms in. When it stops, it opens and releases various shapes of different colors.

Variants:

  • Depending on the variant, the shapes are either butterflies, flowers or balloons.
  • A break variant has the walnut turning around to show a green leaf, and then zooms out.

Closing Variant: We see the walnut already open. Then, the shapes come back inside the walnut, which zooms out.

Technique: Cel-animation.

Music/Sounds: A twelve-note synth flute-like theme, with a lighter flute glissando when the walnut opens.


7th ID (November 11, 1979-December 28, 1988)


ID: On a black background, a blue-white circular, kaleidoscope-like pattern with a red circle in its center draws itself outwards, starting from the center of the screen. After it covers the screen, it disappears via a wiping effect starting from the center.

Variant: A break variant has a completely different pattern without the red circle in the center that quickly draws in and wipes out afterwards.

Closing Variant: The same animation from the opening plays again, but with a different pattern that lacks the red circle.

Technique: Cel-animation.

Music/Sounds: A drumbeat accompanied by a 17-note flute theme playing throughout.


8th ID (November 1979-July 1986)


ID: On a black background, we see a colorful, abstract stained glass pattern change into different shapes and getting smaller before revealing that it was made from a single illustration of a butterfly. Multiple glowing copies of the butterfly then fly out from it.

Variant: A break variant shows a differently-colored butterfly and pattern, and only the copies of the butterfly appear at the end, though they do not glow.

Technique: Likely 2D computer animation.

Music/Sounds: A synthesized bell and synthesizer tune.


9th ID (November 30, 1979-June 4, 1983)


ID: Unknown

Technique: 2D animation.

Music/Sounds: A whimsical, cartoonish-sounding ditty with a dinging sound at the end.


10th ID (1981-1987)

ID: On a dark, blue-grey background with ripples, we see what appears to be an embroidery pattern of flowers that come in red and white inside of a black and gold vase be formed by a wiping effect from bottom-to-top.

Variants: There is a break variant that shows two red, drooping flowers being formed in the same manner from top to bottom.

Closing Variant: The closing variant combines the opening ID and the break variant.

Technique: Stop-motion.

Music/Sounds: A mellow clarinet and oboe tune accompanied by a harp.


11th ID (November 23, 1978-July 19, 1986)


ID: On a pink-black gradient background, we see a red book with white pages open up to reveal bushes, various flowers and an amanita mushroom that pop up like a pop-up book. A pink butterfly and a blue dragonfly then fly out of the book before we fade to black.

Closing Variant: The closing variant shows the book closing and all the foliage inside flattening down as it does so, and the same butterfly from earlier lands on the edge of the book. The background is also orange instead of pink.

Technique: Cel-animation.

Music/Sounds: Another clarinet and oboe tune accompanied by a synth harpsichord.


12th ID (May 1981-September 1984)


ID: Unknown

Technique: Stop-motion.

Music/Sounds: Unknown


13th ID (1981-1987?)


ID: Unknown

Variant: A short version introduced in 1982 exists.

Technique: Likely a mix of cel-animation and scanimate animation.

Music/Sounds: A rising six-note synthetized electric guitar theme. On the short version, the tune sounds different and the first note is cut off.


14th ID (October 28, 1981-December 1st, 1984)


ID: Unknown

Technique: Early CGI, though the droplets are 2D.

Music/Sounds: Unknown


15th ID (1982-198?)


ID: On a black background, we see a rainbow zooming down from the right to the middle of the screen. It then zooms up to the left.

Technique: Cel-animation.

Music/Sounds: A fast-paced, whimsical synth ditty.


16th ID (1982-August 13, 1986)


ID: Unknown

Technique: Stop-motion.

Music/Sounds: A 6-note piano tune. On the closing variant, the theme is played differently.


17th ID (July 1982-May 1987)



ID: Unknown

Variant: An alternate version of this ident was introduced in March 1984.

Technique: Likely stop-motion.

Music/Sounds: A whimsical, synthesized pizzicato and triangle tune.


18th ID (1982-1988?)


ID: Unknown

Technique: Traditional animation.

Music/Sounds: Same as the short version of the 13th ID.


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