Focus Features

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 00:17, 6 December 2022 by SuperMax124 (talk | contribs) (Text replacement - "FX/SFX:" to "Technique:")


Background

Focus Features is the current indie/arthouse film subsidiary of Universal Studios, which was formed in 2002 by the merging of USA Films, Universal Focus and Good Machine, and specializes in independent and foreign films as well as other genre titles.

1st Logo (August 16-November 8, 2002, March 28, 2022)


Logo: On a black background, one by one, we see a light revealing each of the five letters of the text "F O C U S", with the "O" blurred out a bit, and under it is "FEATURES", all in white. The light emits a shadow behind the logo of what it just revealed.

Variant: On The Northman (2022), the Comcast byline is below the logo. Plus, it's still.

Technique: The light revealing the logo.

Music/Sounds: None.

Availability: Rare. Can be seen on Possession, 8 Women, and Far from Heaven.


2nd Logo (December 25, 2002-)


Logo: We see some yellow, green and blue circles zooming in and out very slow, then the yellow words "F O C U S" and "FEATURES", in the same style as the last logo, fades in.

Variants:

  • For international releases, "INTERNATIONAL" would be shown under "FEATURES."
  • At the end of some movies (and on the start of The Northman, the print logo is used. It looks rather similar to the last logo.
  • On YouTube prints of The Man Who Wasn't There, the logo is in black and white (followed by the USA Films logo)
  • On the American release of The World's End, the animation is slowed down in order to plaster the Universal Pictures logo.
  • Starting in 2015, the byline "A COMCAST COMPANY" was added underneath the logo. This also applies to the ending print logo. This was first seen on the trailer for Suffragette.
  • In 2022, when Focus Features celebrated its 20th anniversary, the logo (that has a slightly different font) (and its byline) was moved down to make room for a big number "20" with "YEARS" inside the 0.

Technique: The circles zooming, and the text fading. This was made by Devastudios.

Music/Sounds: None, the opening theme of the movie, or a calm 2-note string theme. On some films, this theme also has the sounds of children laughing and birds twittering.

Availability: Common. This was first seen on The Pianist and can be seen on films from the company ever since, such as Brokeback Mountain, Eternal Sunshine of the Spotless Mind, Somewhere, 9, and Blockparty. In a rarity for Independent Lens, this logo is preserved on their presentation of Won’t You Be My Neighbor?. So far, the 20th Anniversary variant only appeared on its reel. It also plasters the Savoy Pictures logo on an AMC airing of A Bronx Tale.


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