JOOY-DTV (MBS TV)

Credits

JOOR-TV/DTV (Mainichi Broadcasting System Television)

1st ID (1970-March 31, 1984)

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Visuals:

• Startup:

• Closedown:

Technique: Live-action footage.

Audio: A triumphant theme, known as the MBS Fanfare.

2nd ID (April 1, 1984-August 31, 1990)

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Visuals:

• Startup:

• Closedown:

Variants:

Technique: Live-action footage

Audio: The MBS Fanfare from the 1st startup ident.

3rd ID (September 1, 1990-August 31, 2011)

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Visuals:

• Startup:

• Closedown:

Variants:

• Around 1998, footage from their shows such as Manga Nippon Mukashi Banashi and Adorable Land were removed after the latter ended.
• When MBS started its digital broadcasts on December 1, 2003, the shots were re-filmed and changed with the final shot now reading as "毎日放送" and "JOOR-TV" (analog) or "JOOR-DTV" (digital) stacked atop of each other after the MBS headquarters in Chayamachi appears.

Technique: A mix of live-action footage with a superimposed graphic.

Audio:

• Startup: A gentle light-hearted jingle, composed by Shinichiro Ikebe.
• Closedown: A twilight-orchestrated jingle, also composed by Shinichiro Ikebe.

Audio Variant: Around 2000, the music was changed to "Music in the Air!", composed by Alfred Reed.

JOOR-DTV/JOOY-DTV (MBS TV)

ID (September 1, 2011-)

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Visuals:

• Startup: There is a cat laying on a rug as it gets up and looks around in slow-motion. The words "JOOR-DTV" and the 2011 MBS wordmark, consisting of the words "毎日放送" in a cubic-style font appear in white stacked together as it fades in.
• Closedown: Same as the opening ident, but done in reverse.

Variant: From April 1, 2021 onwards, the callsign was changed to JOOY-DTV due to a restructuring caused by the formation of MBS Radio.

Technique: A mix of live-action footage with a superimposed graphic.

Audio: "Music in the Air!" from the 3rd ident, composed by Alfred Reed.