KEBN

From the Audiovisual Identity Database, the motion graphics museum

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Background

Dove sold KUTF to Eagle Broadcasting on July 17, 1991. The call sign was changed to KEBN on February 11, 1992; the new owners then proceeded to relaunch the station as "Oregon's New Eagle 32", becoming a general entertainment independent. On October 12, KEBN went dark again, citing the need to concentrate on moving its operation from Salem to Beaverton. While initially planned as a four-week silent period, it would be nearly two years before the station returned. By late 1993, a receiver had been appointed for the licensee, Willamette Valley Broadcasting, Ltd.

The receiver filed to sell KEBN to Channel 32, Inc., at the end of 1993. Under the leadership of Victor Ives, Channel 32, Inc. moved all operations to Portland and secured an affiliation with The WB. The station resumed broadcasting in the summer of 1994, airing a number of infomercials, public domain movies, and brokered shows for eight hours a day; the station expanded to 24-hour broadcasting on Labor Day, and on October 2, 1995, it took the call letters KWBP, reflecting its new affiliation.

1st ID (1994)

Visuals: With the white text of the channel’s name, number, and location being at the bottom right at the screen (“KEBN CH32 SALEM”), footages of Salem’s views are being shown behind one-by-one, such as mountains, trees, a river, animals, and a waterfall, with the camera being moved at two instances.

Technique: Live-action with fading effects, and computerized graphics.

Audio: A synth tune with couple of calming flute sounds, accompanied by the announcer saying "This is KEBN, channel 32, Salem, Oregon, returning to the air for another day of program testing. KEBN is licensed to James R. Mcdonald receiver and operated by Channel 32 incorporated. KEBN operates on channel 32 with a temporary effective radiated power of 2.5 million watts which is fifty percent of the authorized power and 25 kilowatt oral by the Federal Communication Commission Washington D.C. Our transmitter is located approximately 25 kilometers southeast of Molalla, Oregon. Our offices are located at 10255 Southwest Arctic Drive, Beaverton, Oregon, 97005".

2nd ID (1994)

Visuals: On an indigo background, the white text from the last ident is seen at the bottom right; the Looney Tunes character, Bugs Bunny is shown grabbing a TV from behind at the left with his ears and hands shown, which shows the ‘84 Warner Bros. Pictures logo (albeit bannerless). Ten seconds later, an oval message bubble fades right beside Bugs’ ears and contains the black text “LOOK WHO’S PUTTING THE RABBIT EARS BACK TO THE TV!”.

Technique: Computerized graphics and a fading effect.

Audio: The same tune from the last ident is also played here, with the announcer saying "WB 32 are conducting test programming. There are previews of programs which will be shown on this channel as part of our ongoing schedules of movies, music videos, children’s programs, action programs, public affairs and starting later this year programming from the new Warner Brothers Television Network. Stay tuned for the new WB 32, coming soon".

3rd ID (1995)

Visuals: An orange rectangle zooms in and out whilst stretching, soon covering the screen. Inside the rectangle, a yellow & blue wordmark of The WB’s logo is seen facing to the left, with both a violet rectangle containing the white word “TELEVISION” and the white & violet gradient number “32” being at its left. A magenta line is also seen at the bottom containing the blue text of the channel’s name, number, and location (“KEBN 32 SALEM/PORTLAND/VANCOUVER”).

Technique: Computer animation.

Audio: A snippet of the "Merry-Go-Round Broke Down" theme.

4th ID (1995)

Visuals: On a starry night environment, a statue of The WB’s logo’s “WB” wordmark is seen above three soundstages that also have the “WB” wordmark in the front, with the word “THE” of The WB’s logo floating in the sky. The iconic water tower is shown on the soundstage at the right, and a spotlight is also there which flashes the tower. The white text “KEBN 32 SALEM” is seen at the bottom left.

Technique: A still CGI graphic.

Audio: None.

KEBN
KWBP
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