Televisión Española/Television Idents

From the Audiovisual Identity Database, the motion graphics museum

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1st (known) Logo (October 28, 1956-1960)


Logo: we see a transmission antenna on a globe (a la RKO). We see transmission waves running across the screen. Finally, we see the giant word TVE approaching the screen, completing the logo.

Technique: 2D animation.

Music/Sounds: An orchestra tune.


2nd (known) Logo (1977-1982)

Logo: We see multiple copies of the text "tve" in a rainbow-colored font sliding down from the top, changing perspective when they come to the center of the screen.

Technique: Video feedback effects.

Music/Sounds: An ominous synth tune that begins with solemn bells and segues into a synth-accordion type theme.



3rd (known) Logo (1982-1988)


Logo: We see a blue ball zoom out. After this, four blue or pink parallelograms come from corners of the screen. Once these parallelograms assemble, the object (which looks somewhat like an eye) rotates a bit. The text "tve1" (with the "1" having the same color as the parallelograms) trails down from above to below the eye structure.

Variant: There was a short variant which consisted of just the logo zooming out and spinning. A clock appeared below.

Technique: CGI.

Music/Sounds: A bouncy, unfitting harpsichord tune with rumbling sounds. This is an excerpt from V Sonata for Harpsichord "Allegro" by José Ferrer Beltrán, a Spanish organist.

Music/Sounds/Variants: There would be different themes used for the short variant, for example, the theme from the previous logo.



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