Toho Co., Ltd.: Difference between revisions

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{{DescriptionsIncomplete}}{{PageCredits|description=Eric S., Logoarto, sega3dmm, Supermarty-o, Stephen C. and Thisisanswer|edits=kidinbed, mr3urious And thestudioghiblifan|capture=Eric S. , sega3dmm, Stephen C., Logoarto|video=shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes}} {{Infobox company
{{DescriptionsIncomplete}}{{PageCredits|description=Eric S., Logoarto, sega3dmm, Supermarty-o, Stephen C. and Thisisanswer|edits=kidinbed, mr3urious and thestudioghiblifan|capture=Eric S. , sega3dmm, Stephen C. and Logoarto|video=shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes}}
{{Infobox company
|name = Toho Co., Ltd.
|name = Toho Co., Ltd.
|image = Toho Logo.svg
|image = Toho Logo.svg
|predecessors = {{Unbulleted list|Tokyo-Takarazuka Theatre Company|[[P.C.L.]]|J.O. Studio|Toho Film Distribution Co., Ltd.}}
|predecessors = {{Unbulleted list|Tokyo-Takarazuka Theatre Company|[[P.C.L.]]|J.O. Studio|Toho Film Distribution Co., Ltd.}}
|founded = 1932 August 12 ({{age|1932|8|12}} years ago)
|founded = August 12, 1932 ({{age|1932|8|12}} years ago)
|founder = {{w|Ichizō Kobayashi}}
|founder = {{w|Ichizō Kobayashi}}
|formerly = Toho Eiga Co., Ltd.
|parent = Hankyu Hanshin Toho Group
|parent = Hankyu Hanshin Toho Group
|subsidiaries = ''See [[:Category:Toho]]''
|subsidiaries = ''See [[:Category:Toho]]''
Line 12: Line 14:


===Background===
===Background===
'''Toho Co., Ltd.''' ({{abbr|東宝株式会社|Tōhō kabushiki gaisha}}) is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group. It was formed as Toho Eiga Co., Ltd. from the merger of [[P.C.L.]], [[Jenkins Osawa Studio]], and [[Toho Eiga Haikyu]] of the Tokyo-Takarazuka Theater Company which itself was formed in 1932. In 1937, the documentary film department, [[Toho Bunka Eiga]], was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.
'''Toho Co., Ltd.''' ({{abbr|東宝株式会社|Tōhō kabushiki gaisha}}) is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group.


It was originally formed as '''Toho Eiga Co., Ltd.''', from the merger of [[P.C.L.]], [[Jenkins Osawa Studio]], and [[Toho Eiga Haikyu]] of the Tokyo-Takarazuka Theater Company, which itself was formed in 1932. In 1937, the documentary film department, [[Toho Bunka Eiga]], was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.
Outside Japan, it is best known as the producer and distributor of many kaiju and tokusatsu films, the ''Chouseishin'' tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of [[Studio Ghibli]]. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs. Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Toho Pictures Incorporated, Toho International Company Limited, Toho E. B. Company Limited, and Toho Music Corporation & Toho Costume Company Limited. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.

Outside of Japan, Toho is best known as the producer and distributor of many kaiju and tokusatsu films, the ''Chouseishin'' tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of [[Studio Ghibli]]. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs.

Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Toho Pictures Incorporated, Toho International Company Limited, Toho E. B. Company Limited, and Toho Music Corporation & Toho Costume Company Limited. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.


{{SeparateTOC
{{SeparateTOC
|Toho Eiga Co., Ltd.|
|Toho Eiga Co., Ltd.|
{{ImageTOC
{{ImageTOC
|Toho7.PNG.png|1st Logo (October 1, 1937-1938)
|Toho7.PNG.png|1st Logo (July 11, 1937-March 2, 1938)
|Toho9.PNG.png|2nd Logo (1938)
|Toho9.PNG.png|2nd Logo (1938)
|Toho11.PNG.png|3rd Logo (1938-1939)
|Toho11.PNG.png|3rd Logo (June 11, 1938-March 11, 1941)
|Toho13.PNG.png|4th Logo (1938)
|Toho13.PNG.png|4th Logo (1938)
|Toho1.jpeg|5th Logo (1938)
|Toho1.jpeg|5th Logo (June 15, 1938)
|Toho4.jpeg|6th Logo (1939)
|Toho4.jpeg|6th Logo (February 1-21, 1939)
|Toho_space_1940.jpeg|7th Logo (1940)
|Toho_space_1940.jpeg|7th Logo (January 4, 1940-January 22, 1941)
|Toho_rocky.jpeg|8th Logo (1941-April 1, 1942)
|Toho_rocky.jpeg|8th Logo (March 26, 1941-October 14, 1942)
|Toho_1942_shadow.png|9th Logo (December 3, 1942)
|Toho_1942_shadow.png|9th Logo (December 3, 1942)
|Toho_katakana.jpeg|10th Logo (1942)
|Toho_katakana.jpeg|10th Logo (1942)
|Toho_cracked_wall.jpeg|11th Logo (1943)
|Toho_cracked_wall.jpeg|11th Logo (January 14-September 16, 1943)
}}
}}
|Toho Co., Ltd.|
|Toho Co., Ltd.|
{{ImageTOC
{{ImageTOC
|Toho_musical_staff_logo.jpeg|1st Logo (April 13, 1944)
|Toho_musical_staff_logo.jpeg|1st Logo (January 27-June 8, 1944)
|Toho3.jpeg|2nd Logo (1946-1948)
|Toho3.jpeg|2nd Logo (August 27, 1944-April 27, 1948)
|Toho_torches.jpeg|3rd Logo (1946)
|Toho_torches.jpeg|3rd Logo (1946)
|Toho_zooming_out.jpeg|4th Logo (1947)
|Toho_zooming_out.jpeg|4th Logo (1947)
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|Toho_1948_grey.jpeg|7th Logo (1948)
|Toho_1948_grey.jpeg|7th Logo (1948)
|Toho_marble_1949.jpeg|8th Logo (1948)
|Toho_marble_1949.jpeg|8th Logo (1948)
|Toho_town_1950.jpeg|9th Logo (1949-1950)
|Toho_town_1950.jpeg|9th Logo (July 19, 1949-May 14, 1950)
|Toho_flower_field_1.jpeg|10th Logo (November 8, 1949, 1953)
|Toho_flower_field_1.jpeg|10th Logo (September 27-November 8, 1949, 1953)
|Toho_sky_1950.jpeg|11th Logo (1950)
|Toho_sky_1950.jpeg|11th Logo (1950)
|Toho_frame_1952.jpeg|12th Logo (1950-1952)
|Toho_frame_1952.jpeg|12th Logo (January 22, 1950-1952)
|Toho_1952_sunburst.jpg|13th Logo (October 9, 1952-1955)
|Toho_1952_sunburst.jpg|13th Logo (October 9, 1952-1955)
|Toho_shining_1953_clouds.jpeg|14th Logo (September 15, 1953)
|Toho_shining_1953_clouds.jpeg|14th Logo (September 15, 1953)
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|TOYrpA_kgTxyLtEJqAaPQQ20054.jpg|17th Logo (March 20, 1965-1997)
|TOYrpA_kgTxyLtEJqAaPQQ20054.jpg|17th Logo (March 20, 1965-1997)
|Toho_1993.jpg|18th Logo (March 6, 1993-)
|Toho_1993.jpg|18th Logo (March 6, 1993-)
|Toho_2020.jpeg|19th Logo (1st North American logo) (December 3, 2020)
|Toho_2020.jpeg|19th Logo (1st North American logo) (December 3, 2020-)
}}}}
}}}}


== Toho Eiga Co., Ltd. ==
==Toho Eiga Co., Ltd.==
===1st Logo (October 1, 1937-1938)===
===1st Logo (July 11, 1937-March 2, 1938)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho7.PNG.png
Toho7.PNG.png
File:Toho8.PNG.png
Toho8.PNG.png
</gallery>
</gallery>

'''Visuals:''' On a black background, the Toho emblem (a circle with the characters "{{abbr|東宝|Tōhō}}" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "{{abbr|東宝映画株式會社|Tōhō eiga kabushiki gaisha}}" in Japanese.
'''Visuals:''' On a black background, the Toho emblem (a circle with the characters "{{abbr|東宝|Tōhō}}" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "{{abbr|東宝映画株式會社|Tōhō eiga kabushiki gaisha}}" in Japanese.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.
'''Audio:''' None.
'''Audio:''' None.


'''Availability:''' Seen on ''Learn from Experience Part I''.
'''Availability:''' Seen on early films such as ''Learn from Experience Part I''.


=== 2nd Logo (1938)===
===2nd Logo (1938)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho9.PNG.png
Toho9.PNG.png
File:Toho10.PNG.png
Toho10.PNG.png
</gallery>
</gallery>

'''Visuals:''' On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.
'''Visuals:''' On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.
'''Audio:''' Unknown
'''Audio:''' Unknown


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===3rd Logo (1938-1939)===
===3rd Logo (June 11, 1938-March 11, 1941)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho11.PNG.png
Toho11.PNG.png
File:Toho12.PNG.png
Toho12.PNG.png
File:Toho14.PNG.png
Toho14.PNG.png
</gallery>
</gallery>

'''Visuals:''' The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).
'''Visuals:''' The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.
'''Audio:''' Unknown
'''Audio:''' Unknown


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===4th Logo (1938)===
===4th Logo (1938)===
[[File:Toho13.PNG.png|350px|center]]
[[File:Toho13.PNG.png|350px|center]]

'''Visuals:''' On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.
'''Visuals:''' On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.
'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===5th Logo (1938)===
===5th Logo (June 15, 1938)===
[[File:Toho1.jpeg|center|350px]]
[[File:Toho1.jpeg|center|350px]]

'''Visuals:''' On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.
'''Visuals:''' On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


=== 6th Logo (1939)===
===6th Logo (February 1-21, 1939)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho4.jpeg
Toho4.jpeg
File:Toho5.jpeg
Toho5.jpeg
</gallery>
</gallery>

'''Visuals:''' Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.
'''Visuals:''' Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


=== 7th Logo (1940)===
===7th Logo (January 4, 1940-January 22, 1941)===
[[File:Toho space 1940.jpeg|center|350px]]
[[File:Toho space 1940.jpeg|center|350px]]

'''Visuals:''' On a space background, we see the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.
'''Visuals:''' On a space background is the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.


'''Technique:''' Live action.
'''Technique:''' Live action.


'''Audio:''' Unknown
'''Audio:''' The opening theme.


'''Availability:''' Seen on films from the period such as ''Tabi yakusha'' (旅役者) and ''Son Goku'' (孫悟空).
'''Availability:''' Unknown {{AvailabilityExamples}}


===8th Logo (1941-April 1, 1942) ===
===8th Logo (March 26, 1941-October 14, 1942)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:toho rocky.jpeg
toho rocky.jpeg
File:toho rocky 2.jpeg
toho rocky 2.jpeg
</gallery>
</gallery>

'''Visuals:''' Over a rocky background with a light source on the bottom, we see the Toho emblem in white, floating above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.
'''Visuals:''' Over a rocky background with a light source on the bottom, the Toho emblem in white floats above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.


'''Technique:''' Live action and practical effects.
'''Technique:''' Live action and practical effects.
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===9th Logo (December 3, 1942)===
===9th Logo (December 3, 1942)===
[[File:Toho 1942 shadow.png|center|350px]]
[[File:Toho 1942 shadow.png|center|350px]]

'''Visuals:''' There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.
'''Visuals:''' There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.


Line 163: Line 178:
===10th Logo (1942)===
===10th Logo (1942)===
[[File:Toho katakana.jpeg|center|350px]]
[[File:Toho katakana.jpeg|center|350px]]

'''Visuals:''' There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.
'''Visuals:''' There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.


Line 171: Line 187:
'''Availability:''' Unknown.
'''Availability:''' Unknown.


===11th Logo (1943) ===
===11th Logo (January 14-September 16, 1943)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:toho cracked wall.jpeg
toho cracked wall.jpeg
File:toho cracked wall 2.jpeg
toho cracked wall 2.jpeg
</gallery>
</gallery>

'''Visuals:''' Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.
'''Visuals:''' Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


==Toho Co., Ltd.==
==Toho Co., Ltd.==
=== 1st Logo (April 13, 1944)===
===1st Logo (January 27-June 8, 1944)===
[[File:Toho musical staff logo.jpeg|center|350px]]
[[File:Toho musical staff logo.jpeg|center|350px]]

'''Visuals:''' On a sunburst background (which can be barely seen), a large model of the Toho emblem is seen suspended above ground. Below is a rotating model of a musical staff, with the company name inscribed.
'''Visuals:''' On a sunburst background (which can be barely seen), a large model of the Toho emblem is seen suspended above ground. Below is a rotating model of a musical staff, with the company name inscribed.


'''Technique:''' Live action.
'''Technique:''' Live action.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Can be seen on films from the period such as Akira Kurosawa's ''The Most Beautiful''.
'''Availability:''' Seen on films from the period such as Akira Kurosawa's ''The Most Beautiful''.


===2nd Logo (1946-1948)===
===2nd Logo (August 27, 1944-April 27, 1948)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho2.jpeg
Toho2.jpeg
File:toho3.jpeg
toho3.jpeg
</gallery>
</gallery>

'''Visuals:''' Over a dark textured background is the Toho emblem and company name, both seemingly three-dimensional and sporting a slight shadow.
'''Visuals:''' Over a dark textured background is the Toho emblem and company name, both seemingly three-dimensional and sporting a slight shadow.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' A custom fanfare.
'''Audio:''' A custom fanfare.


'''Availability:''' Can be seen on films from the period such as Akira Kurosawa's ''One Wonderful Sunday''. Also known to plaster older logos.
'''Availability:''' Seen on films from the period such as Akira Kurosawa's ''One Wonderful Sunday''. Also known to plaster older logos.


===3rd Logo (1946)===
===3rd Logo (1946)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho torches.jpeg
Toho torches.jpeg
File:Toho torches still.jpeg
Toho torches still.jpeg
</gallery>
</gallery>

'''Visuals:''' There is the Toho emblem between two lit torches. The torches are placed over a platform which has the company name inscribed over it.
'''Visuals:''' There is the Toho emblem between two lit torches. The torches are placed over a platform which has the company name inscribed over it.


Line 219: Line 239:
'''Technique:''' Live action.
'''Technique:''' Live action.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===4th Logo (1947)===
===4th Logo (1947)===
[[File:Toho zooming out.jpeg|center|350px]]
[[File:Toho zooming out.jpeg|center|350px]]

'''Visuals:''' On a black background, we see the Toho emblem. The screen then zooms out from the emblem, revealing the company name below.
'''Visuals:''' On a black background is the Toho emblem. The screen then zooms out from the emblem, revealing the company name below.


'''Technique:''' A zoom-out effect.
'''Technique:''' A zoom-out effect.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===5th Logo (1947-1948)===
===5th Logo (1947-1948)===
Line 238: Line 259:
Toho 1947 lights.jpeg
Toho 1947 lights.jpeg
</gallery>
</gallery>

'''Visuals:''' On a black background, the Toho emblem is seen over a small area of glimmering lights. The company name is below.
'''Visuals:''' On a black background, the Toho emblem is seen over a small area of glimmering lights. The company name is below.


'''Technique:''' Live action.
'''Technique:''' Live action.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===6th Logo (1947-1948)===
===6th Logo (1947-1948)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho-Shintoho1.jpeg
Toho-Shintoho1.jpeg
File:Toho-Shintoho2.jpeg
Toho-Shintoho2.jpeg
File:Toho-Shintoho3.jpeg
Toho-Shintoho3.jpeg
</gallery>
</gallery>

'''Visuals:''' On a black background, the Toho emblem in white is seen, but thinner, with the company name below.
'''Visuals:''' On a black background, the Toho emblem in white is seen, but thinner, with the company name below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Seen on early [[Shintoho|Shintoho]] productions, preceding said company's logo.
'''Availability:''' Seen on early [[Shintoho]] productions, preceding said company's logo.


===7th Logo (1948)===
===7th Logo (1948)===
[[File:Toho 1948 grey.jpeg|center|350px]]
[[File:Toho 1948 grey.jpeg|center|350px]]

'''Visuals:''' On a grey background, the Toho emblem is seen in white, with the company name below.
'''Visuals:''' On a grey background, the Toho emblem is seen in white, with the company name below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


=== 8th Logo (1948)===
===8th Logo (1948)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho marble 1949.jpeg
Toho marble 1949.jpeg
File:Toho marble 1948.jpeg
Toho marble 1948.jpeg
</gallery>
</gallery>

'''Visuals:''' On a marble background, the Toho emblem is seen in white. The company name is below.
'''Visuals:''' On a marble background, the Toho emblem is seen in white. The company name is below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===9th Logo (1949-1950) ===
===9th Logo (July 19, 1949-May 14, 1950)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho town 1950.jpeg
Toho town 1950.jpeg
File:Toho town 1949.jpeg
Toho town 1949.jpeg
</gallery>
</gallery>

'''Visuals:''' There is a model of a town. The Toho emblem and company name, both three-dimensional, are seen suspended over it.
'''Visuals:''' There is a model of a town. The Toho emblem and company name, both three-dimensional, are seen suspended over it.


'''Variant:''' There's an animated version where the logo begins with the Toho emblem and name darkened, then being lit up.
'''Variant:''' There is an animated version where the logo begins with the Toho emblem and name darkened, then being lit up.


'''Technique:''' None. The variant is live action.
'''Technique:''' A painting filmed by a cameraman. The variant is live action.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===10th Logo (November 8, 1949, 1953)===
===10th Logo (September 27-November 8, 1949, 1953)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho flower field 1.jpeg
Toho flower field 1.jpeg
File:Toho flower field 2.jpeg
Toho flower field 2.jpeg
</gallery>
</gallery>

'''Visuals:''' Over a flower field, we see the Toho emblem zooming in. The arched company name enters from the right of the screen to below the emblem.
'''Visuals:''' Over a flower field, the Toho emblem zooms in. The arched company name enters from the right of the screen to below the emblem.


'''Technique:''' Cel animation.
'''Technique:''' Cel animation.
Line 311: Line 338:
'''Availability:''' Seen on early [[Shintoho]] productions, preceding said company's logo. Such productions include ''Ohara Shôsuke-san''.
'''Availability:''' Seen on early [[Shintoho]] productions, preceding said company's logo. Such productions include ''Ohara Shôsuke-san''.


===11th Logo (1950) ===
===11th Logo (1950)===
[[File:Toho sky 1950.jpeg|center|350px]]
[[File:Toho sky 1950.jpeg|center|350px]]

'''Visuals:''' On a cloud background, the Toho emblem in black is seen, with a banner displaying the company name below. Animated sun rays are seen behind the logo.
'''Visuals:''' On a cloud background, the Toho emblem in black is seen, with a banner displaying the company name below. Animated sun rays are seen behind the logo.


'''Technique:''' Live action.
'''Technique:''' Live action.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown. {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===12th Logo (1950-1952)===
===12th Logo (January 22, 1950-1952)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho frame 1952.jpeg
Toho frame 1952.jpeg
File:Toho frame 1951.jpeg
Toho frame 1951.jpeg
File:Toho frame 1950.jpeg
Toho frame 1950.jpeg
</gallery>
</gallery>
|-|
<center>
Videos=
<youtube width="247" height="189">MCOVY5KKdQ0</youtube>
{{YouTube|id=MCOVY5KKdQ0|id2=9EAk2R_BoAU|id3=wc4NnLb6ln8}}
<youtube width="247" height="189">9EAk2R_BoAU</youtube>
</tabber>
<youtube width="247" height="189">wc4NnLb6ln8</youtube>

</center>
'''Visuals:''' The Toho emblem and company name is seen inside a frame.
'''Visuals:''' The Toho emblem and company name is seen inside a frame.


'''Technique:''' Unknown
'''Technique:''' Unknown.


'''Audio:''' Unknown
'''Audio:''' Unknown.


'''Availability:''' Unknown {{AvailabilityExamples}}
'''Availability:''' Unknown.{{AvailabilityExamples}}


===13th Logo (October 9, 1952-1955)===
===13th Logo (October 9, 1952-1955)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho 1952 sunburst.jpg
Toho 1952 sunburst.jpg
File:Toho 1953.jpeg
Toho 1953.jpeg
File:Toho 1952 B.jpeg
Toho 1952 B.jpeg
File:Toho 1952 A.jpeg
Toho 1952 A.jpeg
</gallery>
</gallery>
|-|
<center><youtube width="329" height="186">7yd3tQmrYCY</youtube><youtube width="248" height="185">6MPrKJ4JFb8</youtube><youtube width="248" height="185">5Yc62s-Cs7M</youtube></center>
Videos=
{{YouTube|id=7yd3tQmrYCY|id2=6MPrKJ4JFb8|id3=5Yc62s-Cs7M}}
</tabber>

'''Visuals:''' On a black background with spinning lines and a shining center (like a sunburst), there is a large Toho emblem. The company name then wipes in below the emblem.
'''Visuals:''' On a black background with spinning lines and a shining center (like a sunburst), there is a large Toho emblem. The company name then wipes in below the emblem.


'''Variants:''' In 1952, the company celebrated its 20th anniversary (from its beginnings as the Tokyo-Takarazuka Theater Company, founded in 1932). In this variant, after the logo animates, it fades into a textured background with an ornate frame and with the text "東宝創立20周年記念映画" ("Toho's 20th anniversary film").
'''Variants:''' In 1952, the company celebrated its 20th anniversary (from its beginnings as the Tokyo-Takarazuka Theater Company, founded in 1932). In this variant, after the logo animates, it fades into a textured background with an ornate frame and with the text "東宝創立20周年記念映画" ("Toho's 20th anniversary film").


'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
'''Technique:''' Practical effects.


'''Audio:''' None or the opening theme of the movie.
'''Audio:''' None or the opening theme of the movie.
Line 362: Line 398:
===14th Logo (September 15, 1953)===
===14th Logo (September 15, 1953)===
[[File:Toho shining 1953 clouds.jpeg|center|350px]]
[[File:Toho shining 1953 clouds.jpeg|center|350px]]

'''Visuals:''' Similar to before, except the lines are aquamarine is shown over a sky background with some clouds below. The emblem and the company name (which are already there) is in orange.
'''Visuals:''' Similar to before, except the lines are {{color|aquamarine}} and shown over a sky background with some clouds below. The emblem and the company name (which are already there) is in {{color|orange}}.


'''Trivia:''' This was the first appearance of the spinning lines in color, and the first color logo from the company.
'''Trivia:''' This was the first appearance of the spinning lines in color, and the first color logo from the company.


'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
'''Technique:''' Practical effects.


'''Audio:''' The opening theme.
'''Audio:''' The opening theme.
Line 372: Line 409:
'''Availability:''' Seen on ''Hana no naka no musumetachi''.
'''Availability:''' Seen on ''Hana no naka no musumetachi''.


===15th Logo (1954-1965) ===
===15th Logo (1954-1965)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho shining 1.jpeg
Toho shining 1.jpeg
File:Toho shining 2.jpeg
Toho shining 2.jpeg
File:Toho shining 3.jpeg
Toho shining 3.jpeg
File:Toho shining 4.jpeg
Toho shining 4.jpeg
File:Toho shining 5.jpeg
Toho shining 5.jpeg
File:Toho shining 6.jpeg
Toho shining 6.jpeg
File:Toho shining 7.jpeg
Toho shining 7.jpeg
File:Toho shining 8.jpeg
Toho shining 8.jpeg
File:TohoScope1.jpg
TohoScope1.jpg
File:TohoScope2.jpg
TohoScope2.jpg
File:Toho behind the scenes (1950s).png|Behind-the-scenes photograph of the distribution variant
Toho behind the scenes (1950s).png|Behind-the-scenes photograph of the distribution variant
</gallery>
</gallery>
|-|
Videos=
{{YouTube|id=FkQjmHLQM6g|id2=j1rLg0s2KjY|id3=qTpehWJgM-Q|id4=NJstk7EHmvQ|id5=gbFHPfHj2oQ|id6=j0Phv6JlSk0|id7=cJ82D47OqEY|id8=14gkM7H67-M|id9=L051P-gkJ8k|id10=izRIpJOpwZg}}
{{YouTube|id=FkQjmHLQM6g|id2=j1rLg0s2KjY|id3=qTpehWJgM-Q|id4=NJstk7EHmvQ|id5=gbFHPfHj2oQ|id6=j0Phv6JlSk0|id7=cJ82D47OqEY|id8=14gkM7H67-M|id9=L051P-gkJ8k|id10=izRIpJOpwZg}}
</tabber>


'''Visuals:''' Similar to before, but the emblem is smaller and is shown on a dark blue space background with two versions, one with golden stripes with the various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.
'''Visuals:''' Similar to before, but the emblem is smaller and is shown on a {{color|darkblue|dark blue}} space background with two versions, one with {{color|gold|golden}} stripes with the various colors of the rainbow spectrum, and clear, {{color|lightblue|light blue}} stripes with the colors of the rainbow spectrum more apparent.


'''Variant:'''
'''Variants:'''
* On films in TohoScope, "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
* On films in TohoScope, "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
*The distribution variant reads "TOHO COMPANY LTD. DISTRIBUTION" in Japanese. The rotating stripes are much slower and slightly blurry in this variant.
* The distribution variant reads "TOHO COMPANY LTD. DISTRIBUTION" in Japanese. The rotating stripes are much slower and slightly blurry in this variant.


'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
'''Technique:''' Practical effects.


'''Audio:''' None or the opening theme.
'''Audio:''' None or the opening theme.
Line 402: Line 444:
===16th Logo (October 14, 1958)===
===16th Logo (October 14, 1958)===
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho-Pan-Scope-(1958).png
Toho-Pan-Scope-(1958).png
</gallery>
</gallery>

'''Visuals:''' On a grey marble background, there is a Toho emblem with film projector lines connected into emblem, then there is "TOHO PAN SCOPE" in a Gothic font with "PAN" in the center of emblem, and the Kanji in white is seen below.
'''Visuals:''' On a grey marble background, there is a Toho emblem with film projector lines connected into emblem, then there is "TOHO PAN SCOPE" in a Gothic font with "PAN" in the center of emblem, and the Kanji in white is seen below.


'''Technique:''' None.
'''Technique:''' A painting filmed by a cameraman.


'''Audio:''' The opening theme.
'''Audio:''' The opening theme.
Line 413: Line 456:


===17th Logo (March 20, 1965-1997)===
===17th Logo (March 20, 1965-1997)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:tOYrpA_kgTxyLtEJqAaPQQ20054.jpg
tOYrpA_kgTxyLtEJqAaPQQ20054.jpg
File:gSmgKZAa61jid1lTT6WMQQ47944.jpg
gSmgKZAa61jid1lTT6WMQQ47944.jpg
File:WcTdwC1krEZmBOBZUhAFNQ175412.png
WcTdwC1krEZmBOBZUhAFNQ175412.png
File:Toho Company, Ltd. (1981, Open Matte).png
Toho Company, Ltd. (1981, Open Matte).png
File:Toho Company Limited logo (1980, English Flat Version (1)).png
Toho Company Limited logo (1980, English Flat Version (1)).png
File:2AIznqr7djp7qjqPj8jbtw8618.jpg
2AIznqr7djp7qjqPj8jbtw8618.jpg
</gallery>
</gallery>
|-|
Videos=
{{YouTube|id=UTZZJdzrjko|id2=bSUwRlGY99E|id3=pT0GGKUXSRM|id4=yR0W5Ux0mxs|id5=0qJShfF2kCk|id6=KTLfHLRHoaU|id7=IG2ODjM_2Y4|id8=8O12ytFPH0k|id9=O7aviwSX3nM|id10=33P3h_UYVcs|id11=OGcsEJaJTTA}}
{{YouTube|id=UTZZJdzrjko|id2=bSUwRlGY99E|id3=pT0GGKUXSRM|id4=yR0W5Ux0mxs|id5=0qJShfF2kCk|id6=KTLfHLRHoaU|id7=IG2ODjM_2Y4|id8=8O12ytFPH0k|id9=O7aviwSX3nM|id10=33P3h_UYVcs|id11=OGcsEJaJTTA}}
</tabber>
'''Visuals:''' Again, similar to before, but the logo is shown on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo. Small sparks of light are seen emitted from the center.

'''Visuals:''' Again, similar to before, but the logo is shown on a {{color|blue}} space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo. Small sparks of light are seen emitted from the center.


'''Variants:'''
'''Variants:'''
*Some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film ''Metropolis''.
* Some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film ''Metropolis''.
*The distribution variant also has "TOHO COMPANY, LTD. DISTRIBUTION" in Japanese, unlike previous logos. There are color and B&W variants and still version which used on trailer of Toho distributed films. It was seen on Toho distributed films like ''Kuroneko'' (1968), ''Under the Flag of Rising Sun'' (1972), ''Dodes'ka-den'' (1970), ''Tokyo Olympiad'' (1965) and others.
* The distribution variant also has "TOHO COMPANY, LTD. DISTRIBUTION" in Japanese, unlike previous logos. There are color and B&W variants and still version which used on trailer of Toho distributed films. It was seen on Toho distributed films like ''Kuroneko'' (1968), ''Under the Flag of Rising Sun'' (1972), ''Dodes'ka-den'' (1970), ''Tokyo Olympiad'' (1965) and others.
*The print circle was seen on ''Godzilla Unleashed'' for the Nintendo DS, as well as some Classic Media DVD releases of Toho material.
* The print circle was seen on ''Godzilla Unleashed'' for the Nintendo DS, as well as some [[Classic Media]] DVD releases of Toho material.


'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
'''Technique:''' Practical effects.


'''Audio:''' None or the opening theme of the movie.
'''Audio:''' None or the opening theme of the movie.


'''Availability:'''
'''Availability:'''
* It's retained on almost all of Toho's projects made in the era. It can also be seen on several anime productions such as the ''Doraemon'' and ''Crayon Shin-Chan'' films, ''Metropolis'' (2001), and ''Akira'', ''Macross: Do You Remember Love?'', among others.

* It can also be seen on ''Koneko Monogatari'' (1986), which was reedited and redubbed outside of Japan as ''The Adventures of Milo and Otis'' (a [[Columbia Pictures]] release).
* Should be saved on most anything made by Toho in the era. It can also be seen on several anime productions such as the ''Doraemon'' and ''Crayon Shin-Chan'' films, ''Metropolis'' (2001), and ''Akira'', ''Macross: Do You Remember Love?'', among others.
* It can also be seen on ''Koneko Monogatari'' (1986), which was reedited and redubbed outside of Japan as ''The Adventures of Milo and Otis'' (a [[Columbia Pictures]] release). Additionally, it can be found on Japanese prints of Studio Ghibli films starting with ''Only Yesterday.'' It also plasters the 1952 logo on the 1972 PBS broadcast and 1984 Embassy Home Entertainment release of ''Seven Samurai''. It may have also appeared on the earliest Japanese prints of ''My Neighbor Totoro''.
* Additionally, it can be found on Japanese prints of [[Studio Ghibli]] films starting with ''Only Yesterday''.
** It also plasters the 1952 logo on the 1972 PBS broadcast and 1984 [[Embassy Home Entertainment]] release of ''Seven Samurai''.
** It may have also appeared on the earliest Japanese prints of ''My Neighbor Totoro''.


'''Legacy:''' One of the most well-known Japanese logos.
'''Legacy:''' One of the most well-known Japanese logos.


===18th Logo (March 6, 1993-)===
===18th Logo (March 6, 1993-)===
<tabber>
Images=
<gallery mode="packed" heights="200">
<gallery mode="packed" heights="200">
File:Toho 1993.jpg|1993 version
Toho 1993.jpg|1993 version
File:Toho Co. Ltd (1999).png|1993 scope version
Toho Co. Ltd (1999).png|1993 scope version
File:Toho (1993, English Version).jpg|1993 English version
Toho (1993, English Version).jpg|1993 English version
File:Toho Company LTD (2001, English, Scope).png|1993 English scope version
Toho Company LTD (2001, English, Scope).png|1993 English scope version
File:Toho-logo.jpg|2009 version
Toho-logo.jpg|2009 version
File:Toho Company, Ltd. (2016).png|2009 scope version
Toho Company, Ltd. (2016).png|2009 scope version
</gallery>
</gallery>
|-|
Video=
{{YouTube|id=595TdGG1ygM}}
{{YouTube|id=595TdGG1ygM}}
</tabber>
'''Visuals:''' An updated version of the last logo. The stripes are colored purple and various light blue colors, but also some green and yellow stripes are thrown in as well.

'''Visuals:''' An updated version of the last logo. The stripes are colored {{color|darkviolet|purple}} and various {{color|lightblue|light blue}} colors, but also some {{color|green}} and {{color|gold|yellow}} stripes are thrown in as well.


'''Variant:''' Starting with ''Professor Layton and the Eternal Diva'' in late 2009, the Japanese characters' font has been changed.
'''Variant:''' Starting with ''Professor Layton and the Eternal Diva'' in late 2009, the Japanese characters' font has been changed.


'''Technique:''' The animation appears to be CGI, unlike the previous logos.{{SectionMisuse|Technique}}
'''Technique:''' CGI.


'''Audio:''' Usually silent or the opening theme of the film.
'''Audio:''' Usually silent or the opening theme of the film.


'''Availability:'''
'''Availability:'''
* Seen on newer releases from the company, such as ''Ringu'', ''Shin Godzilla'' (before the 1954 TohoScope logo), the ''Pokémon'' films (however, it is plastered by the 1998 [[Miramax Films]] logo on US prints of ''Pokémon'' films from ''Pokémon 4Ever'' to ''Pokémon: Destiny Deoxys'') and ''Jujutsu Kaisen 0''.

* Seen on newer releases from the company, such as ''Ringu'', ''Shin Godzilla'' (before the 1954 TohoScope logo), the ''Pokémon'' films (albiet plastered by the 1998 Miramax Films logo on American prints of ''Pokémon'' films from 2001-2004 from ''Pokémon 4Ever'' to ''Pokémon: Destiny Deoxys'') and ''Jujutsu Kaisen 0''.
* It also appears on Japanese prints of MonsterVerse and Nintendo films since 2014 that were distributed elsewhere by [[Warner Bros. Pictures]] or [[Universal Pictures]].
* It also appears on Japanese prints of MonsterVerse and Nintendo films since 2014 that were distributed elsewhere by [[Warner Bros. Pictures]] or [[Universal Pictures]].
* Also seen on recent Japanese prints of Studio Ghibli or Mamotu Hosoda-operated Studio Chizu films, sometimes before Nippon Television Networks logo.
* Also seen on recent Japanese prints of Studio Ghibli or Mamotu Hosoda-operated Studio Chizu films, sometimes before the Nippon Television Networks logo.


===19th Logo (1st North American logo) (December 3, 2020)===
===19th Logo (1st North American logo) (December 3, 2020-)===
[[File:Toho 2020.jpeg|center|350px]]
[[File:Toho 2020.jpeg|center|350px]]
{{YouTube|id=Ibh-3AKuTE4}}
{{YouTube|id=Ibh-3AKuTE4}}


'''Visuals:''' On a realistic space background, a blue ice comet flies around the bottom of the screen, with the background rotating with it. We then go inside the comet, which reveals several blue and purple streaks coming towards the center with a white light in the middle, as the letters of "TOHO" in off-white fly in from the middle of the screen. A large white ring also comes in as well. After they settle, the background fades to a mostly unaltered version of the 1993 logo's background, and the "東宝" kanji fade in.
'''Visuals:''' On a realistic space background, a {{color|blue}} ice comet flies around the bottom of the screen, with the background rotating with it. The scene enters inside the comet, which reveals several {{color|blue}} and {{color|darkviolet|purple}} streaks coming towards the center with a white light in the middle, as the letters of "TOHO" in off-white fly in from the middle of the screen. A large white ring also comes in as well. After they settle, the background fades to a mostly unaltered version of the 1993 logo's background, and the "東宝" kanji fade in.


'''Technique:''' CGI.
'''Technique:''' CGI.


'''Audio:'''
'''Audio:'''
*June-September 2022: During the ice comet flying animation, a quiet whoosh can be heard. There is a calm synth theme during the "TOHO" name flying and the ring flying, as well as over the blue and purple streaks animation. Another calm theme is heard at the end during the logo formation, with the background and kanji letters fading in.
* June-September 2022: During the ice comet flying animation, a quiet whoosh can be heard. There is a calm synth theme during the "TOHO" name flying and the ring flying, as well as over the blue and purple streaks animation. Another calm theme is heard at the end during the logo formation, with the background and kanji letters fading in.
*November 2022-: During the comet sequence, a majestic orchestral fanfare is heard, along with different quiet whooshes and a film projector sound effect. At the end, during the streaks, the company name, and the ring flying animation, a different film projector soundbite is heard, which ends in a "clang" sound effect during the background and kanji letters animation.
* November 2022-: During the comet sequence, a majestic orchestral fanfare is heard, along with different quiet whooshes and a film projector sound effect. At the end, during the streaks, the company name, and the ring flying animation, a different film projector soundbite is heard, which ends in a "clang" sound effect during the background and kanji letters animation.
*Sometimes (mainly ''Monster Hunter'', this logo's currently lone appearance), it has the opening theme of the movie.
* Sometimes (mainly ''Monster Hunter'', this logo's currently lone appearance), it has the opening theme of the movie.


'''Availability:''' As of now, it has only appeared on ''Monster Hunter (2020)''.
'''Availability:''' As of now, it has only appeared on ''Monster Hunter (2020)''.


{{Chronology|[[P.C.L.]]<br>[[Jenkins Osawa Studio]]<br>[[Toho Eiga Haikyu]]|}}
{{Movie-Navbox}}
{{Movie-Navbox}}{{Japanese film logos}}
[[Category:Japanese film logos]]
[[Category:Film logos]]
[[Category:Film logos]]
[[Category:Japan]]
[[Category:Japan]]
[[Category:Japanese film logos]]
[[Category:Toho]]
[[Category:Toho]]

Latest revision as of 23:36, 1 July 2024




Background

Toho Co., Ltd. (東宝株式会社) is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group.

It was originally formed as Toho Eiga Co., Ltd., from the merger of P.C.L., Jenkins Osawa Studio, and Toho Eiga Haikyu of the Tokyo-Takarazuka Theater Company, which itself was formed in 1932. In 1937, the documentary film department, Toho Bunka Eiga, was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.

Outside of Japan, Toho is best known as the producer and distributor of many kaiju and tokusatsu films, the Chouseishin tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of Studio Ghibli. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs.

Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Toho Pictures Incorporated, Toho International Company Limited, Toho E. B. Company Limited, and Toho Music Corporation & Toho Costume Company Limited. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.


Toho Eiga Co., Ltd.

1st Logo (July 11, 1937-March 2, 1938)

Visuals: On a black background, the Toho emblem (a circle with the characters "東宝" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "東宝映画株式會社" in Japanese.

Technique: A painting filmed by a cameraman.

Audio: None.

Availability: Seen on early films such as Learn from Experience Part I.

2nd Logo (1938)

Visuals: On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.

Technique: A painting filmed by a cameraman.

Audio: Unknown

Availability: Unknown. [Examples?]

3rd Logo (June 11, 1938-March 11, 1941)

Visuals: The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).

Technique: A painting filmed by a cameraman.

Audio: Unknown

Availability: Unknown. [Examples?]

4th Logo (1938)

Visuals: On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

5th Logo (June 15, 1938)

Visuals: On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

6th Logo (February 1-21, 1939)

Visuals: Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

7th Logo (January 4, 1940-January 22, 1941)

Visuals: On a space background is the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.

Technique: Live action.

Audio: The opening theme.

Availability: Seen on films from the period such as Tabi yakusha (旅役者) and Son Goku (孫悟空).

8th Logo (March 26, 1941-October 14, 1942)

Visuals: Over a rocky background with a light source on the bottom, the Toho emblem in white floats above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.

Technique: Live action and practical effects.

Audio: A custom fanfare.

Availability: Seen on films from this period such as Midori no daichi.

9th Logo (December 3, 1942)

Visuals: There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.

Technique: Live action.

Audio: The opening theme of the film.

Availability: Can be seen on The War at Sea from Hawaii to Malaya (Hawai Mare Oki Kaisen).

10th Logo (1942)

Visuals: There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.

Technique: Unknown.

Audio: Unknown, most likely the opening theme of the film.

Availability: Unknown.

11th Logo (January 14-September 16, 1943)

Visuals: Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

Toho Co., Ltd.

1st Logo (January 27-June 8, 1944)

Visuals: On a sunburst background (which can be barely seen), a large model of the Toho emblem is seen suspended above ground. Below is a rotating model of a musical staff, with the company name inscribed.

Technique: Live action.

Audio: Unknown.

Availability: Seen on films from the period such as Akira Kurosawa's The Most Beautiful.

2nd Logo (August 27, 1944-April 27, 1948)

Visuals: Over a dark textured background is the Toho emblem and company name, both seemingly three-dimensional and sporting a slight shadow.

Technique: A painting filmed by a cameraman.

Audio: A custom fanfare.

Availability: Seen on films from the period such as Akira Kurosawa's One Wonderful Sunday. Also known to plaster older logos.

3rd Logo (1946)

Visuals: There is the Toho emblem between two lit torches. The torches are placed over a platform which has the company name inscribed over it.

Variant: A still version of this exists, with the torches being a painting.

Technique: Live action.

Audio: Unknown.

Availability: Unknown. [Examples?]

4th Logo (1947)

Visuals: On a black background is the Toho emblem. The screen then zooms out from the emblem, revealing the company name below.

Technique: A zoom-out effect.

Audio: Unknown.

Availability: Unknown. [Examples?]

5th Logo (1947-1948)

Visuals: On a black background, the Toho emblem is seen over a small area of glimmering lights. The company name is below.

Technique: Live action.

Audio: Unknown.

Availability: Unknown. [Examples?]

6th Logo (1947-1948)

Visuals: On a black background, the Toho emblem in white is seen, but thinner, with the company name below.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Seen on early Shintoho productions, preceding said company's logo.

7th Logo (1948)

Visuals: On a grey background, the Toho emblem is seen in white, with the company name below.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

8th Logo (1948)

Visuals: On a marble background, the Toho emblem is seen in white. The company name is below.

Technique: A painting filmed by a cameraman.

Audio: Unknown.

Availability: Unknown. [Examples?]

9th Logo (July 19, 1949-May 14, 1950)

Visuals: There is a model of a town. The Toho emblem and company name, both three-dimensional, are seen suspended over it.

Variant: There is an animated version where the logo begins with the Toho emblem and name darkened, then being lit up.

Technique: A painting filmed by a cameraman. The variant is live action.

Audio: Unknown.

Availability: Unknown. [Examples?]

10th Logo (September 27-November 8, 1949, 1953)

Visuals: Over a flower field, the Toho emblem zooms in. The arched company name enters from the right of the screen to below the emblem.

Technique: Cel animation.

Audio: A custom fanfare.

Availability: Seen on early Shintoho productions, preceding said company's logo. Such productions include Ohara Shôsuke-san.

11th Logo (1950)

Visuals: On a cloud background, the Toho emblem in black is seen, with a banner displaying the company name below. Animated sun rays are seen behind the logo.

Technique: Live action.

Audio: Unknown.

Availability: Unknown. [Examples?]

12th Logo (January 22, 1950-1952)

Visuals: The Toho emblem and company name is seen inside a frame.

Technique: Unknown.

Audio: Unknown.

Availability: Unknown. [Examples?]

13th Logo (October 9, 1952-1955)

Visuals: On a black background with spinning lines and a shining center (like a sunburst), there is a large Toho emblem. The company name then wipes in below the emblem.

Variants: In 1952, the company celebrated its 20th anniversary (from its beginnings as the Tokyo-Takarazuka Theater Company, founded in 1932). In this variant, after the logo animates, it fades into a textured background with an ornate frame and with the text "東宝創立20周年記念映画" ("Toho's 20th anniversary film").

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: None or the opening theme of the movie.

Availability: Seen on some films from the time, most notably Godzilla and Seven Samurai.

Legacy: The spinning lights are notable for being used for the first time here, and for the rest of the logos below.

14th Logo (September 15, 1953)

Visuals: Similar to before, except the lines are aquamarine and shown over a sky background with some clouds below. The emblem and the company name (which are already there) is in orange.

Trivia: This was the first appearance of the spinning lines in color, and the first color logo from the company.

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: The opening theme.

Availability: Seen on Hana no naka no musumetachi.

15th Logo (1954-1965)

Visuals: Similar to before, but the emblem is smaller and is shown on a dark blue space background with two versions, one with golden stripes with the various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.

Variants:

  • On films in TohoScope, "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
  • The distribution variant reads "TOHO COMPANY LTD. DISTRIBUTION" in Japanese. The rotating stripes are much slower and slightly blurry in this variant.

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: None or the opening theme.

Availability: Seen on releases from this period, such as Rodan, The Hidden Fortress, and The Mysterians. The distribution variant is much more common and is known to plaster older logos on many films, such as Stray Dog (1949) and Sugata Sanshiro (1943). The 1950s "TohoScope" color version makes a surprise appearance on the 2016 movie Shin Godzilla, after the 1993 version.

16th Logo (October 14, 1958)

Visuals: On a grey marble background, there is a Toho emblem with film projector lines connected into emblem, then there is "TOHO PAN SCOPE" in a Gothic font with "PAN" in the center of emblem, and the Kanji in white is seen below.

Technique: A painting filmed by a cameraman.

Audio: The opening theme.

Availability: Seen only on Varan the Unbelievable (1958), a Toho film which was shot in Toho Pan Scope 2:1 format, similar to Univisium.

17th Logo (March 20, 1965-1997)

Visuals: Again, similar to before, but the logo is shown on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo. Small sparks of light are seen emitted from the center.

Variants:

  • Some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film Metropolis.
  • The distribution variant also has "TOHO COMPANY, LTD. DISTRIBUTION" in Japanese, unlike previous logos. There are color and B&W variants and still version which used on trailer of Toho distributed films. It was seen on Toho distributed films like Kuroneko (1968), Under the Flag of Rising Sun (1972), Dodes'ka-den (1970), Tokyo Olympiad (1965) and others.
  • The print circle was seen on Godzilla Unleashed for the Nintendo DS, as well as some Classic Media DVD releases of Toho material.

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: None or the opening theme of the movie.

Availability:

  • It's retained on almost all of Toho's projects made in the era. It can also be seen on several anime productions such as the Doraemon and Crayon Shin-Chan films, Metropolis (2001), and Akira, Macross: Do You Remember Love?, among others.
  • It can also be seen on Koneko Monogatari (1986), which was reedited and redubbed outside of Japan as The Adventures of Milo and Otis (a Columbia Pictures release).
  • Additionally, it can be found on Japanese prints of Studio Ghibli films starting with Only Yesterday.
    • It also plasters the 1952 logo on the 1972 PBS broadcast and 1984 Embassy Home Entertainment release of Seven Samurai.
    • It may have also appeared on the earliest Japanese prints of My Neighbor Totoro.

Legacy: One of the most well-known Japanese logos.

18th Logo (March 6, 1993-)

Visuals: An updated version of the last logo. The stripes are colored purple and various light blue colors, but also some green and yellow stripes are thrown in as well.

Variant: Starting with Professor Layton and the Eternal Diva in late 2009, the Japanese characters' font has been changed.

Technique: CGI.

Audio: Usually silent or the opening theme of the film.

Availability:

  • Seen on newer releases from the company, such as Ringu, Shin Godzilla (before the 1954 TohoScope logo), the Pokémon films (however, it is plastered by the 1998 Miramax Films logo on US prints of Pokémon films from Pokémon 4Ever to Pokémon: Destiny Deoxys) and Jujutsu Kaisen 0.
  • It also appears on Japanese prints of MonsterVerse and Nintendo films since 2014 that were distributed elsewhere by Warner Bros. Pictures or Universal Pictures.
  • Also seen on recent Japanese prints of Studio Ghibli or Mamotu Hosoda-operated Studio Chizu films, sometimes before the Nippon Television Networks logo.

19th Logo (1st North American logo) (December 3, 2020-)


Visuals: On a realistic space background, a blue ice comet flies around the bottom of the screen, with the background rotating with it. The scene enters inside the comet, which reveals several blue and purple streaks coming towards the center with a white light in the middle, as the letters of "TOHO" in off-white fly in from the middle of the screen. A large white ring also comes in as well. After they settle, the background fades to a mostly unaltered version of the 1993 logo's background, and the "東宝" kanji fade in.

Technique: CGI.

Audio:

  • June-September 2022: During the ice comet flying animation, a quiet whoosh can be heard. There is a calm synth theme during the "TOHO" name flying and the ring flying, as well as over the blue and purple streaks animation. Another calm theme is heard at the end during the logo formation, with the background and kanji letters fading in.
  • November 2022-: During the comet sequence, a majestic orchestral fanfare is heard, along with different quiet whooshes and a film projector sound effect. At the end, during the streaks, the company name, and the ring flying animation, a different film projector soundbite is heard, which ends in a "clang" sound effect during the background and kanji letters animation.
  • Sometimes (mainly Monster Hunter, this logo's currently lone appearance), it has the opening theme of the movie.

Availability: As of now, it has only appeared on Monster Hunter (2020).

P.C.L.
Jenkins Osawa Studio
Toho Eiga Haikyu
Toho Co., Ltd.
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