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Background

Toho Co., Ltd. (東宝株式会社) is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group.

It was originally formed as Toho Eiga Co., Ltd., from the merger of P.C.L., Jenkins Osawa Studio, and Toho Eiga Haikyu of the Tokyo-Takarazuka Theater Company, which itself was formed in 1932. In 1937, the documentary film department, Toho Bunka Eiga, was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.

Outside of Japan, Toho is best known as the producer and distributor of many kaiju and tokusatsu films, the Chouseishin tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of Studio Ghibli. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs.

Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Towa Pictures, Toho Pictures, Toho International, Toho E. B. Company Limited, Toho Music Corporation, Toho Costume Company Limited among others. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.

Toho Eiga Co., Ltd.

Contents

1st Logo (July 11, 1937-March 2, 1938)	2nd Logo (1938)	3rd Logo (June 11, 1938-March 11, 1941)	4th Logo (1938)	5th Logo (June 15, 1938)	6th Logo (February 1-21, 1939)


7th Logo (January 4, 1940-January 22, 1941)	8th Logo (March 26, 1941-October 14, 1942)	9th Logo (December 3, 1942)	10th Logo (1942)	11th Logo (January 14-September 16, 1943)

Toho Co., Ltd.

Contents

1st Logo (January 27-June 8, 1944)	2nd Logo (August 27, 1944-April 27, 1948)	3rd Logo (1946)	4th Logo (1947)	5th Logo (1947-1948)	6th Logo (1947-1948)


7th Logo (1948)	8th Logo (1948)	9th Logo (July 19, 1949-May 14, 1950)	10th Logo (September 27-November 8, 1949, 1953)	11th Logo (1950)	12th Logo (January 22, 1950-1952)


13th Logo (October 9, 1952-1955)	14th Logo (September 15, 1953)	15th Logo (November 3, 1954-)	16th Logo (October 14, 1958)	17th Logo (1st North American logo) (December 3, 2020-)

Toho Eiga Co., Ltd.

1st Logo (July 11, 1937-March 2, 1938)

Visuals: On a black background, the Toho emblem (a circle with the characters "東宝" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "東宝映画株式會社" in Japanese.

Technique: A painting filmed by a cameraman.

Audio: None.

Availability: Seen on early films such as Learn from Experience Part I.

2nd Logo (1938)

Visuals: On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.

Technique: A painting filmed by a cameraman.

Audio: None.

Availability: Unknown.^[Examples?]

3rd Logo (June 11, 1938-March 11, 1941)

Visuals: The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).

Technique: A painting filmed by a cameraman.

Audio: None.

Availability: Unknown.^[Examples?]

4th Logo (1938)

Visuals: On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.

Technique: A painting filmed by a cameraman.

Audio: None.

Availability: Unknown.^[Examples?]

5th Logo (June 15, 1938)

Visuals: On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: Seen on Flowers Have Fallen.

6th Logo (February 1-21, 1939)

Visuals: Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: Seen on Mukashi no uta.

7th Logo (January 4, 1940-January 22, 1941)

Visuals: On a space background is the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.

Technique: Live action.

Audio: The opening theme.

Availability: Seen on films from the period such as Tabi yakusha (旅役者) and Son Goku (孫悟空).

8th Logo (March 26, 1941-October 14, 1942)

Visuals: Over a rocky background with a light source on the bottom, the Toho emblem in white floats above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.

Technique: Live action and practical effects.

Audio: A custom fanfare.

Availability: Seen on films from this period such as Midori no daichi.

9th Logo (December 3, 1942)

Visuals: There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.

Technique: Live action.

Audio: The opening theme of the film.

Availability: Can be seen on The War at Sea from Hawaii to Malaya (Hawai Mare Oki Kaisen).

10th Logo (1942)

Visuals: There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.

Technique: A still superimposed graphic.

Audio: Most likely the opening theme of the film.

Availability: Unknown. ^[Examples?]

11th Logo (January 14-September 16, 1943)

Visuals: Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: First seen on Ahen Senso.

Toho Co., Ltd.

1st Logo (January 27-June 8, 1944)

Visuals: On a sunburst background (which can be barely seen), a large model of the Toho emblem is seen suspended above ground. Below is a rotating model of a musical staff, with the company name inscribed.

Technique: Live action model work.

Audio: A triumphant fanfare.

Availability: Seen on films from the period such as Akira Kurosawa's The Most Beautiful.

2nd Logo (August 27, 1944-April 27, 1948)

Visuals: Over a dark textured background is the Toho emblem and company name, both seemingly three-dimensional and sporting a slight shadow.

Technique: A painting filmed by a cameraman.

Audio: A custom fanfare.

Availability: Seen on films from the period such as Akira Kurosawa's One Wonderful Sunday. Also known to plaster older logos.

3rd Logo (1946)

Visuals: There is the Toho emblem between two lit torches. The torches are placed over a platform which has the company name inscribed over it.

Variant: A still version of the logo exists, with the torches being a painting.

Technique: Live-action model work.

Audio: Silent.

Availability: Seen on films released during that period such as Ore mo omae mo.

4th Logo (1947)

Visuals: On a black background is the Toho emblem. The screen then zooms out from the emblem, revealing the company name below.

Technique: A zoom-out effect.

Audio: Silent.

Availability: Seen on films released during that period such as War and Peace.

5th Logo (1947-1948)

Visuals: On a black background, the Toho emblem is seen over a small area of glimmering lights. The company name is below.

Technique: A hand-painted frame taped by a cameraman with live-action model work.

Audio: Silent.

Availability: Unknown.^[Examples?]

6th Logo (1947-1948)

Visuals: On a black background, the Toho emblem in white is seen, but thinner, with the company name below.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: Seen on early Shintoho productions, preceding said company's logo.

7th Logo (1948)

Visuals: On a grey background, the Toho emblem is seen in white, with the company name below.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: Unknown.^[Examples?]

8th Logo (1948)

Visuals: On a marble background, the Toho emblem is seen in white. The company name is below.

Technique: A painting filmed by a cameraman.

Audio: Silent.

Availability: Unknown.^[Examples?]

9th Logo (July 19, 1949-May 14, 1950)

Visuals: There is a model of a town. The Toho emblem and company name, both three-dimensional, are seen suspended over it.

Variant: There is an animated version where the logo begins with the Toho emblem and name darkened, then being lit up.

Technique: A painting filmed by a cameraman. The variant is live action.

Audio: Silent.

Availability: First seen on Aoi sanmayaku.

10th Logo (September 27-November 8, 1949, 1953)

Visuals: Over a flower field, the Toho emblem zooms in. The arched company name enters from the right of the screen to below the emblem.

Technique: Cel animation.

Audio: A custom fanfare.

Availability: Seen on early Shintoho productions, preceding said company's logo. Such productions include Ohara Shôsuke-san.

11th Logo (1950)

Visuals: On a cloud background, the Toho emblem in black is seen, with a banner displaying the company name below. Animated sun rays are seen behind the logo.

Technique: A hand-painted frame filmed by a cameraman.

Audio: Silent or the opening theme of the film.

Availability: Unknown.^[Examples?]

12th Logo (January 22, 1950-1952)

Visuals: The Toho emblem and company name is seen inside a frame.

Technique: A hand-painted frame filmed by a cameraman.

Audio: Silent.

Availability: Unknown.^[Examples?]

13th Logo (October 9, 1952-1955)

Visuals: On a black background with spinning lines and a shining center (like a sunburst), there is a large Toho emblem. The company name then wipes in below the emblem.

Variants: In 1952, the company celebrated its 20th anniversary (from its beginnings as the Tokyo-Takarazuka Theater Company, founded in 1932). In this variant, after the logo animates, it fades into a textured background with an ornate frame and with the text "東宝創立20周年記念映画" ("Toho's 20th anniversary film").

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: None or the opening theme of the movie.

Availability: Seen on some films from the time, most notably Godzilla and Seven Samurai.

Legacy: The spinning lights are notable for being used for the first time here, and for the rest of the logos below.

14th Logo (September 15, 1953)

Visuals: Similar to before, except the lines are aquamarine and shown over a sky background with some clouds below. The emblem and the company name (which are already there) is in orange.

Trivia: This was the first appearance of the spinning lines in color, and the first color logo from the company.

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).

Audio: The opening theme.

Availability: Seen on Hana no naka no musumetachi.

15th Logo (November 3, 1954-)

Behind-the-scenes photograph of the distribution variant

1993 version
1993 scope version
1993 English version
1993 English scope version
2009 version
2009 scope version

Visuals: Similar to before, but the emblem is smaller and is shown on a dark blue space background with two versions, one with golden stripes with the various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.

Variants:

Around 1965, the logo animation was updated, and is now on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo. Small sparks of light are seen emitted from the center, this was first seen on Tokyo Olympiad.
Around 1993, the logo animation was now redone in CGI (although Toho would continue to use the 1965 logo until it was fully retired by 1997), this was first seen on Doraemon: Nobita and the Tin Labyrinth.
On films in TohoScope, "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
The distribution variant reads "TOHO COMPANY LTD. DISTRIBUTION" in Japanese. The rotating stripes are much slower and slightly blurry in this variant.
Some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film Metropolis.
The distribution variant also has "TOHO COMPANY, LTD. DISTRIBUTION" in Japanese, unlike previous logos. There are color and B&W variants and still version which used on trailer of Toho distributed films. It was seen on Toho distributed films like Kuroneko (1968), Under the Flag of Rising Sun (1972), Dodes'ka-den (1970), Tokyo Olympiad (1965) and others.
Starting with Professor Layton and the Eternal Diva in late 2009, the Japanese characters' font has been changed.
The print circle was seen on Godzilla Unleashed for the Nintendo DS, as well as some North American Classic Media DVD releases of Toho material.

Technique: Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated). The 1993 version uses CGI.

Audio: None or the opening theme.

Availability: Seen on releases from 1954 onwards, such as Godzilla (where it first debuted), Rodan, The Hidden Fortress, and The Mysterians among others. The distribution variant is much more common and is known to plaster older logos on many films, such as Stray Dog (1949) and Sugata Sanshiro (1943). The 1950s "TohoScope" color version makes an appearance on the 2016 movie Shin Godzilla, after the 1993 version.

It can also be seen on Koneko Monogatari (1986), which was re-edited and redubbed outside of Japan as The Adventures of Milo and Otis (a Columbia Pictures release).
Additionally, it can be found on Japanese prints of Studio Ghibli films starting with Only Yesterday.
- It also plasters the 1952 logo on the 1972 PBS broadcast and 1984 Embassy Home Entertainment release of Seven Samurai.
- It may have also appeared on the earliest Japanese theatrical prints of My Neighbor Totoro.
The 1993 variant appears on Japanese prints of MonsterVerse films since 2014 (except for Kong: Skull Island, where Warner Bros. Pictures handled distribution of said title in Japan) that were distributed elsewhere by Warner Bros.
It can also be seen on several anime productions such as Doraemon, Crayon Shin-Chan, Pokémon and Case Closed/Detective Conan films, Metropolis (2001), and Akira, Macross: Do You Remember Love?, among others.
Also seen on Mamotu Hosoda-directed Studio Chizu films, beginning with Wolf Children, sometimes before the Nippon Television logo.

Legacy: One of the most well-known Japanese film logos.

16th Logo (October 14, 1958)

Visuals: On a grey marble background, there is a Toho emblem with film projector lines connected into emblem, then there is "TOHO PAN SCOPE" in a Gothic font with "PAN" in the center of emblem, and the Kanji in white is seen below.

Technique: A painting filmed by a cameraman.

Audio: The opening theme.

Availability: Seen only on Varan the Unbelievable (1958), a Toho film which was shot in Toho Pan Scope 2:1 format, similar to Univisium.

17th Logo (1st North American logo) (December 3, 2020-)

Visuals: On a realistic space background, a blue ice comet flies around the bottom of the screen, with the background rotating with it. The scene enters inside the comet, which reveals several blue and purple streaks coming towards the center with a white light in the middle, as the letters of "TOHO" in off-white fly in from the middle of the screen. A large white ring also comes in as well. After they settle, the background fades to a mostly unaltered version of the 1993 logo's background, and the "東宝" kanji fade in.

Technique: CGI.

Audio: The opening theme of the movie, along with a few atmospheric sounds.

Availability: Only appeared on Monster Hunter (2020).

◄	P.C.L. Jenkins Osawa Studio Toho Eiga Haikyu

Toho Co., Ltd.

@@ Line 1: / Line 1: @@
+{{MissingAvailabilitySources}}
-= Background =
+{{PageCredits|description=Eric S., Logoarto, sega3dmm, Supermarty-o, Stephen C. and Thisisanswer|edits=kidinbed, mr3urious, thestudioghiblifan and SBF2004|capture=Eric S. , sega3dmm, Stephen C. and Logoarto|video=shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes}}
-Toho Co., Ltd. is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group. Outside Japan, it is best known as the producer and distributor of many kaiju and tokusatsu films, the Chouseishin tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of Studio Ghibli. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs. Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Toho Pictures Incorporated, Toho International Company Limited, Toho E. B. Company Limited, and Toho Music Corporation & Toho Costume Company Limited. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.
+{{Infobox company
+|name = Toho Co., Ltd.
+|image = Toho Logo.svg
+|predecessors = {{Unbulleted list|Tokyo-Takarazuka Theatre Company|[[P.C.L.]]|J.O. Studio|Toho Film Distribution Co., Ltd.}}
+|founded = August 12, 1932 ({{age|1932|8|12}} years ago)
+|founder = {{w|Ichizō Kobayashi}}
+|formerly = Toho Eiga Co., Ltd.
+|parent = Hankyu Hanshin Toho Group
+|subsidiaries = ''See [[:Category:Toho]]''
+|country = [[:Category:Japan|Japan]]
+|website = https://www.toho.co.jp/
+}}
+===Background===
-= Logos =
+'''Toho Co., Ltd.''' ({{abbr|東宝株式会社|Tōhō kabushiki gaisha}}) is a Japanese film, theater production, and distribution company. It has its headquarters in Yūrakuchō, Chiyoda, Tokyo, and is one of the core companies of the Hankyu Hanshin Toho Group.
-== 1st Logo (1935-1950) ==
+It was originally formed as '''Toho Eiga Co., Ltd.''', from the merger of [[P.C.L.]], [[Jenkins Osawa Studio]], and [[Toho Eiga Haikyu]] of the Tokyo-Takarazuka Theater Company, which itself was formed in 1932. In 1937, the documentary film department, [[Toho Bunka Eiga]], was established. In 1943, it was merged with the Tokyo-Takarazuka Theater Company, forming Toho Co., Ltd. and renaming their production facilities as Toho Studios.
-<u>Nicknames</u>: "The Circle I"
+Outside of Japan, Toho is best known as the producer and distributor of many kaiju and tokusatsu films, the ''Chouseishin'' tokusatsu superhero television franchise, the films of Akira Kurosawa, and the anime films of [[Studio Ghibli]]. Other famous directors, including Yasujirō Ozu, Kenji Mizoguchi, Masaki Kobayashi, and Mikio Naruse, also directed films for Toho. Toho's most famous creation is Godzilla, who features in 29 of the company's films. Godzilla, Rodan, Mothra, King Ghidorah and Mechagodzilla are described as Toho's Big Five because of the monsters' numerous appearances in all three eras of the franchise, as well as spin-offs.
-<u>Logo</u>: The Toho logo (the familiar circle with the kanji "東宝" in the center, arranged vertically) is seen on a gray background. The logo appears to have a drop shadow. Kanji is written on the bottom of the screen which translates to "Toho Motion Picture Company".
+Toho has also been involved in the production of numerous anime titles. Its subdivisions are Toho-Towa Distribution, Towa Pictures, Toho Pictures, Toho International, Toho E. B. Company Limited, Toho Music Corporation, Toho Costume Company Limited among others. The company is the largest shareholder (7.96%) of Fuji Media Holdings Inc. Toho is a member of the Motion Picture Producers Association of Japan (MPPAJ), and is one of Japan's Big Four film studios.
-<u>Variant</u>: On educational films, the background is a very dark gray, and the circle is light gray and filled completely.
+{{SeparateTOC
-<u>FX/SFX</u>: None.
+|Toho Eiga Co., Ltd.|
+{{ImageTOC
+|Toho7.PNG.png|1st Logo (July 11, 1937-March 2, 1938)
+|Toho9.PNG.png|2nd Logo (1938)
+|Toho11.PNG.png|3rd Logo (June 11, 1938-March 11, 1941)
+|Toho13.PNG.png|4th Logo (1938)
+|Toho1.jpeg|5th Logo (June 15, 1938)
+|Toho4.jpeg|6th Logo (February 1-21, 1939)
+|Toho_space_1940.jpeg|7th Logo (January 4, 1940-January 22, 1941)
+|Toho_rocky.jpeg|8th Logo (March 26, 1941-October 14, 1942)
+|Toho_1942_shadow.png|9th Logo (December 3, 1942)
+|Toho_katakana.jpeg|10th Logo (1942)
+|Toho_cracked_wall.jpeg|11th Logo (January 14-September 16, 1943)
+}}
+|Toho Co., Ltd.|
+{{ImageTOC
+|Toho_musical_staff_logo.jpeg|1st Logo (January 27-June 8, 1944)
+|Toho3.jpeg|2nd Logo (August 27, 1944-April 27, 1948)
+|Toho_torches.jpeg|3rd Logo (1946)
+|Toho_zooming_out.jpeg|4th Logo (1947)
+|Toho_lights_1947_2.jpeg|5th Logo (1947-1948)
+|Toho-Shintoho1.jpeg|6th Logo (1947-1948)
+|Toho_1948_grey.jpeg|7th Logo (1948)
+|Toho_marble_1949.jpeg|8th Logo (1948)
+|Toho_town_1950.jpeg|9th Logo (July 19, 1949-May 14, 1950)
+|Toho_flower_field_1.jpeg|10th Logo (September 27-November 8, 1949, 1953)
+|Toho_sky_1950.jpeg|11th Logo (1950)
+|Toho_frame_1952.jpeg|12th Logo (January 22, 1950-1952)
+|Toho_1952_sunburst.jpg|13th Logo (October 9, 1952-1955)
+|Toho_shining_1953_clouds.jpeg|14th Logo (September 15, 1953)
+|Toho_shining_1.jpeg|15th Logo (November 3, 1954-)
+|Toho-Pan-Scope-(1958).png|16th Logo (October 14, 1958)
+|Toho 2020.jpeg|17th Logo (1st North American logo) (December 3, 2020-)
+}}}}
+==Toho Eiga Co., Ltd.==
-<u>Music/Sounds</u>: None or the opening theme of the movie.
+===1st Logo (July 11, 1937-March 2, 1938)===
+<gallery mode="packed" heights="200">
+Toho7.PNG.png
+Toho8.PNG.png
+</gallery>
+'''Visuals:''' On a black background, the Toho emblem (a circle with the characters "{{abbr|東宝|Tōhō}}" inside reading from top to bottom, previously used in Toho Eiga Haikyu's logo) is seen in white. Below is the company name "{{abbr|東宝映画株式會社|Tōhō eiga kabushiki gaisha}}" in Japanese.
-<u>Availability</u>: Seen on movies from the era.
+'''Technique:''' A painting filmed by a cameraman.
-<u>Editor's Note</u>: None.
+'''Audio:''' None.
+'''Availability:''' Seen on early films such as ''Learn from Experience Part I''.
-== 2nd Logo (1950- ) ==
+===2nd Logo (1938)===
-'''Nicknames''': "The Circle II", "Shining Circle"
+<gallery mode="packed" heights="200">
+Toho9.PNG.png
+Toho10.PNG.png
+</gallery>
+'''Visuals:''' On a black background, a small Toho emblem is seen, with the company name "東宝映畫" below.
-'''Logo''': On a space blue background with multicolored lines, with a shining center. On the center, we see a white circle with the kanji "東宝" arranged vertically, which means "TOHO". Under the circle, we see yellow kanji that reads "東宝株式会社", which means "TOHO COMPANY, LTD".
+'''Technique:''' A painting filmed by a cameraman.
-'''Variants''': The logo has changed through the years. Here, we can see the differences:
-* 1950-1955: The logo is closer to the screen and in black and white. The Kanji wipes in below the logo instead of already being there.
+'''Audio:''' None.
-* 1955-1965, 1984: The logo is in color, and is shown on a dark blue space background with two versions, one with golden stripes various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.
-*1965-1997: The most famous variant of the logo. It is shown on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo.
-* 1957-1965: "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
-* 1993-: The logo is enhanced to look more modern. The stripes are colored purple and various light blue colors, but also some green and yellow stripes are thrown in as well.
-** Also, some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film Metropolis.
-* There are versions of the logo in 4:3 (full open matte or cropped from widescreen), flat (1.85:1, 1.75:1), and CinemaScope (2.35, 2.55) .
-* The print circle was seen on Godzilla Unleashed for the Nintendo DS, as well as some Classic Media DVD releases of Toho material.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
-'''Trivia''': This is possibly the longest-running logo ever, as it debuted in 1950 and is still used to this day; a whopping 69 years!
+===3rd Logo (June 11, 1938-March 11, 1941)===
-'''FX/SFX''': The stripes rotating and shining. Very nice practical effects for its time, although it did improve over the years.
+<gallery mode="packed" heights="200">
+Toho11.PNG.png
+Toho12.PNG.png
+Toho14.PNG.png
+</gallery>
+'''Visuals:''' The Toho emblem and company name in Japanese is seen inside a white frame. Two versions of this exist: one with a wooden background and one with a black background. The name may be displayed as either "東宝映画株式會社" or "東宝映畫株式會社" (both reading right to left).
-'''Music/Sounds''': Usually silent or the opening theme of the film.
+'''Technique:''' A painting filmed by a cameraman.
-'''Availability''': Can be seen many titles produced by Toho, such as popular ones like Godzilla, Black Dog, Last Song, and Super Godzilla to name a few. It can also be seen on several anime productions such as the Doraemon and Crayon Shin-Chan films, Metropolis, Akira, Macross: Do You Remember Love? and the Japanese (and later English-dubbed) releases of Pokemon films, among others. It can also be seen on Koneko Monogatari (1986), which was reedited and redubbed outside of Japan as The Adventures of Milo and Otis (a Columbia Pictures release). Additionally, it can be found on Japanese prints of Studio Ghibli films starting with Only Yesterday. The 1950s color version makes a surprise appearance on the 2016 movie Shin Godzilla, after the 2000s version.
+'''Audio:''' None.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
-'''Editor's Note''': This logo is a favorite among anime and tokusatsu fans.
+===4th Logo (1938)===
-= Credits =
+[[File:Toho13.PNG.png|350px|center]]
-Written by Eric S. ,sega3dmm, Supermarty-o, and Stephen C.<br>
-Editions by kidinbed,mr3urious And thestudioghiblifan<br>
+'''Visuals:''' On a light background, a large Toho emblem in black is seen. Over the emblem is the Japanese text.
-Logo captures by Eric S. , sega3dmm and Stephen C.<br>
-Videos by shimomov, Peakpasha, Logo Archive, BreadCrustCouncil, ArhiVid and MarkStarCrashes<br>
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' None.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===5th Logo (June 15, 1938)===
+[[File:Toho1.jpeg|center|350px]]
+'''Visuals:''' On a textured white background with black patterns, the Toho emblem and company name is seen drawn on.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Seen on ''Flowers Have Fallen''.
+===6th Logo (February 1-21, 1939)===
+<gallery mode="packed" heights="200">
+Toho4.jpeg
+Toho5.jpeg
+</gallery>
+'''Visuals:''' Over a brick wall is the Toho emblem and the company name below. The inside of the Toho emblem is smooth.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Seen on ''Mukashi no uta''.
+===7th Logo (January 4, 1940-January 22, 1941)===
+[[File:Toho space 1940.jpeg|center|350px]]
+'''Visuals:''' On a space background is the giant Toho emblem, surrounded by a rotating ring that has the company name inscribed.
+'''Technique:''' Live action.
+'''Audio:''' The opening theme.
+'''Availability:''' Seen on films from the period such as ''Tabi yakusha'' (旅役者) and ''Son Goku'' (孫悟空).
+===8th Logo (March 26, 1941-October 14, 1942)===
+<gallery mode="packed" heights="200">
+toho rocky.jpeg
+toho rocky 2.jpeg
+</gallery>
+'''Visuals:''' Over a rocky background with a light source on the bottom, the Toho emblem in white floats above the screen. Then the company name in black tilts into view, casting a shadow in the front due to the light source being behind the text.
+'''Technique:''' Live action and practical effects.
+'''Audio:''' A custom fanfare.
+'''Availability:''' Seen on films from this period such as ''Midori no daichi''.
+===9th Logo (December 3, 1942)===
+[[File:Toho 1942 shadow.png|center|350px]]
+'''Visuals:''' There is the Toho emblem and company name in a dark environment, barely visible. A light then illuminates the logo, casting a prominent shadow to the right.
+'''Technique:''' Live action.
+'''Audio:''' The opening theme of the film.
+'''Availability:''' Can be seen on ''The War at Sea from Hawaii to Malaya'' (''Hawai Mare Oki Kaisen'').
+===10th Logo (1942)===
+[[File:Toho katakana.jpeg|center|350px]]
+'''Visuals:''' There is the Toho emblem against what appears to be a starlit mountain ridge background, with the company name written underneath in katakana instead of the usual kanji.
+'''Technique:''' A still superimposed graphic.
+'''Audio:''' Most likely the opening theme of the film.
+'''Availability:''' Unknown. {{AvailabilityExamples}}
+===11th Logo (January 14-September 16, 1943)===
+<gallery mode="packed" heights="200">
+toho cracked wall.jpeg
+toho cracked wall 2.jpeg
+</gallery>
+'''Visuals:''' Over a wall with an embossed map of East Asia, a metallic Toho emblem is seen, along with the company name in white below.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' First seen on ''Ahen Senso''.
+==Toho Co., Ltd.==
+===1st Logo (January 27-June 8, 1944)===
+[[File:Toho musical staff logo.jpeg|center|350px]]
+'''Visuals:''' On a sunburst background (which can be barely seen), a large model of the Toho emblem is seen suspended above ground. Below is a rotating model of a musical staff, with the company name inscribed.
+'''Technique:''' Live action model work.
+'''Audio:''' A triumphant fanfare.
+'''Availability:''' Seen on films from the period such as Akira Kurosawa's ''The Most Beautiful''.
+===2nd Logo (August 27, 1944-April 27, 1948)===
+<gallery mode="packed" heights="200">
+Toho2.jpeg
+toho3.jpeg
+</gallery>
+'''Visuals:''' Over a dark textured background is the Toho emblem and company name, both seemingly three-dimensional and sporting a slight shadow.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' A custom fanfare.
+'''Availability:''' Seen on films from the period such as Akira Kurosawa's ''One Wonderful Sunday''. Also known to plaster older logos.
+===3rd Logo (1946)===
+<gallery mode="packed" heights="200">
+Toho torches.jpeg
+Toho torches still.jpeg
+</gallery>
+'''Visuals:''' There is the Toho emblem between two lit torches. The torches are placed over a platform which has the company name inscribed over it.
+'''Variant:''' A still version of the logo exists, with the torches being a painting.
+'''Technique:''' Live-action model work.
+'''Audio:''' Silent.
+'''Availability:''' Seen on films released during that period such as ''Ore mo omae mo''.
+===4th Logo (1947)===
+[[File:Toho zooming out.jpeg|center|350px]]
+'''Visuals:''' On a black background is the Toho emblem. The screen then zooms out from the emblem, revealing the company name below.
+'''Technique:''' A zoom-out effect.
+'''Audio:''' Silent.
+'''Availability:''' Seen on films released during that period such as ''War and Peace''.
+===5th Logo (1947-1948)===
+<gallery mode="packed" heights="200">
+Toho lights 1947 2.jpeg
+Toho 1947 lights.jpeg
+</gallery>
+'''Visuals:''' On a black background, the Toho emblem is seen over a small area of glimmering lights. The company name is below.
+'''Technique:''' A hand-painted frame taped by a cameraman with live-action model work.
+'''Audio:''' Silent.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===6th Logo (1947-1948)===
+<gallery mode="packed" heights="200">
+Toho-Shintoho1.jpeg
+Toho-Shintoho2.jpeg
+Toho-Shintoho3.jpeg
+</gallery>
+'''Visuals:''' On a black background, the Toho emblem in white is seen, but thinner, with the company name below.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Seen on early [[Shintoho]] productions, preceding said company's logo.
+===7th Logo (1948)===
+[[File:Toho 1948 grey.jpeg|center|350px]]
+'''Visuals:''' On a grey background, the Toho emblem is seen in white, with the company name below.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===8th Logo (1948)===
+<gallery mode="packed" heights="200">
+Toho marble 1949.jpeg
+Toho marble 1948.jpeg
+</gallery>
+'''Visuals:''' On a marble background, the Toho emblem is seen in white. The company name is below.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===9th Logo (July 19, 1949-May 14, 1950)===
+<gallery mode="packed" heights="200">
+Toho town 1950.jpeg
+Toho town 1949.jpeg
+</gallery>
+'''Visuals:''' There is a model of a town. The Toho emblem and company name, both three-dimensional, are seen suspended over it.
+'''Variant:''' There is an animated version where the logo begins with the Toho emblem and name darkened, then being lit up.
+'''Technique:''' A painting filmed by a cameraman. The variant is live action.
+'''Audio:''' Silent.
+'''Availability:''' First seen on ''Aoi sanmayaku''.
+===10th Logo (September 27-November 8, 1949, 1953)===
+<gallery mode="packed" heights="200">
+Toho flower field 1.jpeg
+Toho flower field 2.jpeg
+</gallery>
+'''Visuals:''' Over a flower field, the Toho emblem zooms in. The arched company name enters from the right of the screen to below the emblem.
+'''Technique:''' Cel animation.
+'''Audio:''' A custom fanfare.
+'''Availability:''' Seen on early [[Shintoho]] productions, preceding said company's logo. Such productions include ''Ohara Shôsuke-san''.
+===11th Logo (1950)===
+[[File:Toho sky 1950.jpeg|center|350px]]
+'''Visuals:''' On a cloud background, the Toho emblem in black is seen, with a banner displaying the company name below. Animated sun rays are seen behind the logo.
+'''Technique:''' A hand-painted frame filmed by a cameraman.
+'''Audio:''' Silent or the opening theme of the film.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===12th Logo (January 22, 1950-1952)===
+<tabber>
+Images=
+<gallery mode="packed" heights="200">
+Toho frame 1952.jpeg
+Toho frame 1951.jpeg
+Toho frame 1950.jpeg
+</gallery>
+|-|
+Videos=
+{{YouTube|id=MCOVY5KKdQ0|id2=9EAk2R_BoAU|id3=wc4NnLb6ln8}}
+</tabber>
+'''Visuals:''' The Toho emblem and company name is seen inside a frame.
+'''Technique:''' A hand-painted frame filmed by a cameraman.
+'''Audio:''' Silent.
+'''Availability:''' Unknown.{{AvailabilityExamples}}
+===13th Logo (October 9, 1952-1955)===
+<tabber>
+Images=
+<gallery mode="packed" heights="200">
+Toho 1952 sunburst.jpg
+Toho 1953.jpeg
+Toho 1952 B.jpeg
+Toho 1952 A.jpeg
+</gallery>
+|-|
+Videos=
+{{YouTube|id=7yd3tQmrYCY|id2=6MPrKJ4JFb8|id3=5Yc62s-Cs7M}}
+</tabber>
+'''Visuals:''' On a black background with spinning lines and a shining center (like a sunburst), there is a large Toho emblem. The company name then wipes in below the emblem.
+'''Variants:''' In 1952, the company celebrated its 20th anniversary (from its beginnings as the Tokyo-Takarazuka Theater Company, founded in 1932). In this variant, after the logo animates, it fades into a textured background with an ornate frame and with the text "東宝創立20周年記念映画" ("Toho's 20th anniversary film").
+'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
+'''Audio:''' None or the opening theme of the movie.
+'''Availability:'''  Seen on some films from the time, most notably ''Godzilla'' and ''Seven Samurai''.
+'''Legacy:''' The spinning lights are notable for being used for the first time here, and for the rest of the logos below.
+===14th Logo (September 15, 1953)===
+[[File:Toho shining 1953 clouds.jpeg|center|350px]]
+'''Visuals:''' Similar to before, except the lines are aquamarine and shown over a sky background with some clouds below. The emblem and the company name (which are already there) is in orange.
+'''Trivia:''' This was the first appearance of the spinning lines in color, and the first color logo from the company.
+'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated).
+'''Audio:''' The opening theme.
+'''Availability:''' Seen on ''Hana no naka no musumetachi''.
+===15th Logo (November 3, 1954-)===
+<!-- date could be wrong-->
+<tabber>
+-1965=
+<gallery mode="packed" heights="200">
+Toho shining 1.jpeg
+Toho shining 2.jpeg
+Toho shining 3.jpeg
+Toho shining 4.jpeg
+Toho shining 5.jpeg
+Toho shining 6.jpeg
+Toho shining 7.jpeg
+Toho shining 8.jpeg
+TohoScope1.jpg
+TohoScope2.jpg
+Toho behind the scenes (1950s).png|Behind-the-scenes photograph of the distribution variant
+</gallery>
+|-|
+-1997=
+<gallery mode="packed" heights="200">
+tOYrpA_kgTxyLtEJqAaPQQ20054.jpg
+gSmgKZAa61jid1lTT6WMQQ47944.jpg
+WcTdwC1krEZmBOBZUhAFNQ175412.png
+Toho Company, Ltd. (1981, Open Matte).png
+Toho Company Limited logo (1980, English Flat Version (1)).png
+AIznqr7djp7qjqPj8jbtw8618.jpg
+</gallery>
+|-|
+-=
+<gallery mode="packed" heights="200">
+Toho 1993.jpg|1993 version
+Toho Co. Ltd (1999).png|1993 scope version
+Toho (1993, English Version).jpg|1993 English version
+Toho Company LTD (2001, English, Scope).png|1993 English scope version
+Toho-logo.jpg|2009 version
+Toho Company, Ltd. (2016).png|2009 scope version
+</gallery>
+|-|
+Videos=
+{{YouTube|id=FkQjmHLQM6g|id2=j1rLg0s2KjY|id3=qTpehWJgM-Q|id4=NJstk7EHmvQ|id5=gbFHPfHj2oQ|id6=j0Phv6JlSk0|id7=cJ82D47OqEY|id8=14gkM7H67-M|id9=L051P-gkJ8k|id10=izRIpJOpwZg|id11=UTZZJdzrjko|id12=bSUwRlGY99E|id13=pT0GGKUXSRM|id14=yR0W5Ux0mxs|id15=0qJShfF2kCk|id16=KTLfHLRHoaU|id17=IG2ODjM_2Y4|id18=8O12ytFPH0k|id19=O7aviwSX3nM|id20=33P3h_UYVcs|id21=OGcsEJaJTTA|id22=595TdGG1ygM}}
+</tabber>
+'''Visuals:''' Similar to before, but the emblem is smaller and is shown on a dark blue space background with two versions, one with golden stripes with the various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.
+'''Variants:'''
+* Around 1965, the logo animation was updated, and is now on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo. Small sparks of light are seen emitted from the center, this was first seen on ''Tokyo Olympiad''.
+* Around 1993, the logo animation was now redone in CGI (although Toho would continue to use the 1965 logo until it was fully retired by 1997), this was first seen on ''Doraemon: Nobita and the Tin Labyrinth''.
+* On films in TohoScope, "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
+* The distribution variant reads "TOHO COMPANY LTD. DISTRIBUTION" in Japanese. The rotating stripes are much slower and slightly blurry in this variant.
+* Some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film ''Metropolis''.
+* The distribution variant also has "TOHO COMPANY, LTD. DISTRIBUTION" in Japanese, unlike previous logos. There are color and B&W variants and still version which used on trailer of Toho distributed films. It was seen on Toho distributed films like ''Kuroneko'' (1968), ''Under the Flag of Rising Sun'' (1972), ''Dodes'ka-den'' (1970), ''Tokyo Olympiad'' (1965) and others.
+* Starting with ''Professor Layton and the Eternal Diva'' in late 2009, the Japanese characters' font has been changed.
+* The print circle was seen on ''Godzilla Unleashed'' for the Nintendo DS, as well as some North American [[Classic Media]] DVD releases of Toho material.
+'''Technique:''' Two glass layers were used: one showing the logo, and the other showing the lights (which were rotated). The 1993 version uses CGI.
+'''Audio:''' None or the opening theme.
+'''Availability:'''  Seen on releases from 1954 onwards, such as ''Godzilla'' (where it first debuted), ''Rodan'', ''The Hidden Fortress'', and ''The Mysterians'' among others. The distribution variant is much more common and is known to plaster older logos on many films, such as ''Stray Dog'' (1949) and ''Sugata Sanshiro'' (1943). The 1950s "TohoScope" color version makes an appearance on the 2016 movie ''Shin Godzilla'', after the 1993 version.
+* It can also be seen on ''Koneko Monogatari'' (1986), which was re-edited and redubbed outside of Japan as ''The Adventures of Milo and Otis'' (a [[Columbia Pictures]] release).
+* Additionally, it can be found on Japanese prints of [[Studio Ghibli]] films starting with ''Only Yesterday''.
+** It also plasters the 1952 logo on the 1972 PBS broadcast and 1984 [[Embassy Home Entertainment]] release of ''Seven Samurai''.
+** It may have also appeared on the earliest Japanese theatrical prints of ''My Neighbor Totoro''.
+* The 1993 variant appears on Japanese prints of MonsterVerse films since 2014 (except for ''Kong: Skull Island'', where [[Warner Bros. Pictures]] handled distribution of said title in Japan) that were distributed elsewhere by Warner Bros.<!--JP theatrical prints of TSMBM open with the Universal Pictures logo and end with the TOHO-TOWA logo?-->
+* It can also be seen on several anime productions such as ''Doraemon'', ''Crayon Shin-Chan'', ''Pokémon'' and ''Case Closed''/''Detective Conan'' films, ''Metropolis'' (2001), and ''Akira'', ''Macross: Do You Remember Love?'', among others.
+* Also seen on Mamotu Hosoda-directed Studio Chizu films, beginning with ''Wolf Children'', sometimes before the Nippon Television logo.
+'''Legacy:''' One of the most well-known Japanese film logos.
+===16th Logo (October 14, 1958)===
+<gallery mode="packed" heights="200">
+Toho-Pan-Scope-(1958).png
+</gallery>
+'''Visuals:''' On a grey marble background, there is a Toho emblem with film projector lines connected into emblem, then there is "TOHO PAN SCOPE" in a Gothic font with "PAN" in the center of emblem, and the Kanji in white is seen below.
+'''Technique:''' A painting filmed by a cameraman.
+'''Audio:''' The opening theme.
+'''Availability:''' Seen only on ''Varan the Unbelievable'' (1958), a Toho film which was shot in Toho Pan Scope 2:1 format, similar to Univisium.
+===17th Logo (1st North American logo) (December 3, 2020-)===
+<gallery mode="packed" heights="200">
+Toho 2020.jpeg
+</gallery>
+{{YouTube|id=Ibh-3AKuTE4|t=45}}
+'''Visuals:''' On a realistic space background, a blue ice comet flies around the bottom of the screen, with the background rotating with it. The scene enters inside the comet, which reveals several blue and purple streaks coming towards the center with a white light in the middle, as the letters of "TOHO" in off-white fly in from the middle of the screen. A large white ring also comes in as well. After they settle, the background fades to a mostly unaltered version of the 1993 logo's background, and the "東宝" kanji fade in.
+'''Technique:''' CGI.
+'''Audio:''' The opening theme of the movie, along with a few atmospheric sounds.
+'''Availability:''' Only appeared on ''Monster Hunter'' (2020).
+{{Chronology|[[P.C.L.]]<br>[[Jenkins Osawa Studio]]<br>[[Toho Eiga Haikyu]]|}}
+{{Movie-Navbox}}{{Japanese film logos}}
+[[Category:Japanese film logos]]
+[[Category:Film logos]]
+[[Category:Japan]]
+[[Category:Toho]]
+[[Category:Japanese-language logos]]