Viasat TV3

Credits

Descriptions by
2K-tan

Captures by
2K-tan

Video captures courtesy of
VHS Kanalen

Background

TV3 was a television network founded in 1987, which was the first channel to be simulcast in Sweden, Norway and Denmark. It originally transmitted in the Swedish language before 1990, when the channel had to separate into different feeds in Swedish, Norwegian and Danish to further localize their programming. The Scandinavian TV3 channels are managed by the Modern Times Group, originally under Scansat during the late 1980s, until 1991 when Viasat was formed. In 1994, most of the TV3 channels began to adopt the Viasat name in their branding. During the same period, Viasat began to launch other TV3 channels in the Baltic states, Lithuania, Latvia and Estonia, and also another one in the further region of Slovenia.

In 2009, the Swedish TV3 became the first TV3 channel to adopt separate branding to differentiate from the other Viasat-owned TV3 networks. Since 2013, all of the operating TV3 networks retired the Viasat branding. In 2018, the TV3 Group was founded in Latvia, and started to manage all the channels that were owned by Viasat in the Baltic states the year after. All the Scandinavian TV3 channels are now owned by the Viaplay Group since 2018.

ID (December 31, 1987-1989)

Visuals: On a black background, blue, yellow and red circles appear growing in. A glass "3" then appears zooming in, rotating into perspective looking upwards. The circles fade out, and then appear again as filling colors for the "3", along with a white color also appearing on the extreme sides.

Variants:

• There exists a version used before commercials, where the animation plays in reverse.
• There exists a version used before programs, where the "3" would appear rotating from the top to the center, and the three color shapes are shown briefly moving from the bottom to the top. The colors then pass through the "3" as it nearly faces the camera, before it begins facing to the right.

Technique: CGI.

Audio: A triumphant brass fanfare. The notes are rearranged for both variants. The third variant uses a similar-sounding but higher pitched fanfare.