WKFT-TV

From the Audiovisual Identity Database, the motion graphics museum


Background

On February 26, 1980, the Federal Communications Commission granted a construction permit to Fayetteville Television, Inc., for a new commercial television station on channel 40 in Fayetteville. The station began broadcasting as independent station WKFT on June 1, 1981; studios were located in the old First Union Bank on Donaldson Street in downtown Fayetteville and transmitted its signal from a 750-foot tower in unincorporated Cumberland County on Cliffdale Road, with 1.54 million watts of power. WKFT offered a general entertainment format consisting of cartoons, westerns, religious shows, dramas and classic sitcoms. The station put a fairly decent signal into the southern portion of the Triangle, but was harder to receive in the more densely populated areas of the market. WKFT became WUVC-TV 40 on June 1, 2003 after the station was sold to Univision, becoming North Carolina's very first Spanish television station in the process.

1st ID (1991-1994)

Visuals: On a blue background, golden words "WKFT TV 40" zoom out, and white words "FAYETTEVILLE RALEIGH - DURHAM" wipe in below.

Technique: Computer animation.

Audio: A new-age guitar synth tune accompained by an announcer saying "WKFT. Fayetteville, Raleigh, Durham.".

2nd ID (1994-1998)

Visuals: On a blue grainy background with shadows of the station's headquarters sliding from left to right, a white rectangle rises up, a yellow triangle slides in from the left and a blue number "40" with a blue rectangle and station name in white zoom out. They all form the logo, and the aforementioned headquarters in white zoom out below.

Technique: CGI.

Audio: An uplifting trumpet tune with a male group of people singing "So much to see, they're for you and me, WKFT, lovin' TV 40. ...WKFT!".

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