5Star

Credits

Descriptions by
Chow Woon Gan

Background

As part of the re-vamping of Channel 5's portfolio of channels, Fiver (originally launched as Five Life) became 5Star on 7 March 2011.

1st ID (March 7, 2011-March 7, 2013)

Visuals: On a setting, a circle with a transparent star enclosed on it is seen hiding in some place before it moves around while leaving colorful trails behind and separate each other to show its colors: pink, purple, yellow, green and cyan before merging back during this. Then, the star turns into the ident's respective color and flashes into an illusion, which consists of something made up of shapes in its respective color. It then flashes back to its color as the circle flies away from it. The circle-star (with the star being transparent again) moves around again until it reaches a comfortable distance. When it reaches, the circle moves to reveal the Channel 5 logo beside it as the color of the star switches to pink, purple, yellow, green, cyan and back to its transparent color.

Trivia: The presentation is basically the same as Fiver's, but edited to include the new logo.

Variants:

• Flyover: Below a flyover with graffiti sprayed below, the circle-star flies behind the flyover before moving closer and flying down. It then goes up, separating its color and merging back before flying away. The circle then arrives closer to the screen as the star turns yellow, showing the flyover being made of yellow, orange and black and white zigzag colored shapes. After the illusion flashes back to its yellow color, the circle moves back and goes to the left, before forming the logo. A person riding a bicycle can be also seen in the distance.
• Mall: The camera slowly pans down from the first floor of the shopping mall to a ground floor of the shopping mall. During this, the circle-star is seen hiding behind a banner before flying away from it and towards to the left while separating each other and merging back. It then flies in a further distance and goes up before settling closer to the screen as the star turns pink and flashes to show a tree being made up of several pink, blue and black and white zigzag colored crosses, which one of them flashes and spins. The illusion flashes back to its color before the circle flies away. As the camera reaches the ground floor, the camera flies to the left before zooming in to the left-center of the screen, where it forms the logo.
• Park: A helicopter view of a park with buildings beside it is shown with the camera slowly zooms in, as the circle-star moves across the road and flies up. It then moves to the left, separate its colors and merge back. It then moves behind a building, before moving away and getting closer to the screen as the star turns cyan, flashing to show the trees are made out of blue and green shapes as the camera slowly pans above the trees with a cityscape in a further distance. The illusion later flashes back to cyan as the circle flies away, before it flies above the trees and forms the logo.
• Railway: On a railway station with people walking, the circle flies behind the people, before separating its colors and merging back, as the camera follows the circle. It then flies to the left before moving back and flies up. The circle, with the star already colored in blue, then flies closer on the screen, showing that the signboard has been replaced by blue, purple and black and white zigzag colored rectangles with its components spinning and glowing. The illusion then flashes back to its blue color as the camera moves away. The circle then reappears on the left, before going back, flying to the right and settling on the roof of the station as the camera follows. The logo formation is then shown.
• Funfair: A funfair setting is shown with the circle above it. The circle then flies up and moves to the right before going closer and flying up again. It then moves closer to the camera as the star turns purple before showing an illusion where a ride is made out of purple, cyan, pink and white shapes. The illusion then disappears before the circle flying away as the camera pans out towards a carousel and shows another view of the funfair. During this, the circle flies to the left in the distance, comes closer and repeats these actions before proceeding to the logo formation.
• Christmas 2011 and 2012: Over a green screen setting with a stack of cardboard boxes, a crew member walks towards the boxes while holding a cardboard box is seen as the circle flies towards the setting. He puts the box above a stack of boxes before walking away as the circle flies behind them, goes right, comes closer, separates its colors and merges back before flying away. The circle later comes closer to the camera as the star turns yellow, showing a colorful Christmas tree with two triangles on three of the rows surrounding them. The illusion then flashes to its color before zooming out beside the boxes, which later zooms in and proceeds to the logo formation.

Technique: Live-action and CGI.

Audio: An electro tune, which varies depends on the ident. A continuity announcer can also be heard throughout the ident.

2nd ID (March 8, 2013-February 10, 2016)

Visuals:

• Magnets: First, a cyan square forms itself on a white background before floating upwards to become 3D. It suddenly floats alongside with other white circles, squares and triangles, while a different shot of it is shown. It then cuts to a close-up of the square, as various purple shapes being sucked onto it like a magnet. The footage then cuts to various shapes from the white surface getting sucked with the parts of the surface bulging up and down as the camera pans to the right, before it cuts to the cyan square, with more purple and cyan shapes being sucked onto it. Two shots of the surface bulging up to form the logo from before, with the text being cyan, as a cyan square slowly flying away from it, with the last shot being an overhead view.
• Asteroids: Two white rectangles open up on a white background to reveal a white vortex as the camera zooms into it. It then reveals a top-view of several white triangles as the camera rotates into view and moves to show some cyan and white asteroid-like shapes floating. The camera then zooms out, revealing that the asteroids are forming the logo from the magnets ID, with several lime green squares and rectangles moving up and down behind them.
• Stripes: A purple square transitions in with a blinds effect on a white background before zooming out and forms a ribbon, which flies in as the camera follows. It then cuts to another shot of the ribbon flying before expanding to a white surface and disappears, causing the scene to change to the ribbon goes down to the floor and continues expanding as more lines join in. Several lines draw through the "V" surface are then shown, before cutting to the lines goes through the surface with the logo embossed onto it. Finally, the camera shows a top-view of the surface as the lines fly away, turning the text pink.
• Christmas 2013 and 2015:

Technique: CGI.

Audio: A continuity announcer can also be heard throughout all the idents.

• Magnets: An electro tune.
• Asteroids: A hip-hop electro tune.
• Stripes: A different hip-hop electro tune.
• Christmas 2013 and 2015:
  • 2013:
  • 2015: The audio from 5USA's Christmas 2011-2015 ident, which consists of Christmas music, before being slowed down with electrical buzzes due to a breakdown, which later turns normal.

3rd ID (February 11, 2016-September 1, 2019)

Visuals: The basic concept shows a building filled with multicolored lights with lots of patterns inside it. "A" then transitions in, as "5ST R" slides in between it, forming the logo.

Variants:

• Hotel: On a dark night sky at the right, there is a hotel (which is the Senate House in London) filled with multicolored lights that has lots of black patterns inside it. The logo then forms.
• Tunnel: On a light hallway in the middle, there is a dark tunnel (which is the Blackwall Underpass in London) filled with multicolored lights that has lots of patterns inside it. Inside the tunnel, there are some people running, walking and riding a bicycle. The logo forms at the end.
• Drummer: A drummer is shown playing drums behind the London Design Museum, which is filled with multicolored lights that has lots of black patterns inside it, as various people watching him. The logo then forms.
• Abstract Shapes: On a black background, two triangle shapes with abstract patterns move up. They then transform to a triangle-like shape before various shots out of abstract shapes with "A" in the center of the screen, outside and inside of it. The "A" forms while zooming out, as the rest of the logo forms as usual. The color of the ident may comes with red, blue and green.

Technique: Live-action for the first three idents and 2D computer animation for the Abstract Shapes ident. These idents are created by Found Studio, and the music on the idents are composed by Altitude Music, while the logo itself is designed by New York agency Gretel.

Audio: A funky beat. Like the previous idents, a continuity announcer can also be heard throughout the ident.

4th ID (September 2, 2019-)

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Visuals: On a navy blue background, the logo from before, with "STAR" being in a different font, forming in various effects. At the end of each ident, an underline wipes in below "STAR".

Variants:

• Fanout: Red drawing circles zoom in via a fanout effect as it reveals the Channel 5 logo and "STAR". The color of the circles then changes to green as it overlays the logo and does the same thing as before. Before they disappear, the logo turns red as an underline is formed.
• Flash Past: Multicolored horizontal lines pass by the screen as the logo briefly appears from the lines. The red Channel 5 logo later emerges from the lines, as a blue line passes by to reveal the entire logo in blue. As several lines pass through the logo, the logo's color changes to green, as multiple green lines pass by, forming the underline.
• Horizontals: Various colorful horizontal lines roll in like a cylinder, as the green Channel 5 logo is briefly revealed by the lines before wiping out, followed by the red logo, which followed suit. After a while, the green logo appears from the lines, before the lines turn it yellow and back to green. Before the lines disappear, multiple red horizontal lines roll in behind the logo, turning it red as an underline is formed.
• Radar Sweep: Various colorful circles rotate like a radar sweep effect as the yellow Channel 5 logo is briefly revealed from the circle before being overlaid by the other circles, alongside with "STAR". The Channel 5 logo, now in green, reappears alongside with "STAR" before the "5" being overlaid and turns yellow, while "STAR" turns red as the Channel 5 logo turns red before being fully dissolved. The Channel 5 logo briefly reappears in yellow before its color goes inverted, as "STAR" in its inverted colors reappears beside it. The logo dissolves again before it reappears in blue. It turns yellow at the end and an underline forms below "STAR".
• Radial:
• Radial Burst:
• Radial In:
• Radial Out:
• Radial Sweep:
• Verticals:

Technique: CGI.

Audio: All these idents accompanied with a swoosh at the beginning and the end, when an underline is formed. Moreover, a continuity announcer can also be heard throughout all the idents.

• Fanout: A long-held synth tune.
• Flash Past: A mysterious beat.
• Horizontals: A long-held synth tune with a swoosh at the beginning and a drum hit at the end.
• Radar Sweep: A repetitive two-note synth tune.
• Radial: A dramatic rising synth tune.
• Radial Burst: A rising synth tune.
• Radial In:
• Radial Out:
• Radial Sweep:
• Verticals:

◄ Fiver

5Star