Amedia

Credits

Descriptions by
Grig2007, RarityLand and KosMir

Captures by
Logoarto and KosMir

Video captures courtesy of
NikitaNBA, Володимир Зеленський and КСР - записи из ТВ

Background

Amedia is a major Russian television company that was founded on June 1st, 2002 by Alexander Akopov, though he would left the company in summer 2015 to create a new production company - COSMOS Studio.

1st Logo (October 31-December 3, 2003)

Visuals: Over a black background is a dark red box that contains a white blocky "A" with the word "МЕДIА" at the center of it in a quadratic font.

Technique: A still, digital graphic.

Audio: The closing theme.

Availability: The logo was seen on the first 25 episodes of Бедная Настя.

2nd Logo (December 4, 2003-November 14, 2023)

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Visuals: On a black background, a white rectangle appears flipping from the right to the front and flashes. Inside a rectangle, a rotating bar of multiple flashing colors fades in. The footage inside a rectangle then fades to an abstract purple-orange gradient rounded rectangle model, stylized as a letter "a" (a la the "@" symbol), rapidly rotating to face the camera and going to the place. The white rectangle stops flashing and the word "amEDIa" flips in letter-by-letter below the model.

Variants:

• There exists a still version, with the rectangle in which the logo is located being thinner and more rounded.
• A variant with the website below a white rectangle also exists.
• A short variant starts with the "a" rectangle appearing.
• The widescreen variant also exists.

Technique: CGI animation.

Audio: A whoosh, then a plucking percussion with a faint, rising synth note (the "Glissolia" sample from Spectrasonics' Distorted Reality sample CD), ending with a shining sound and a calm 4-note piano sounder composed by Anton Schwarz. Sometimes, it's silent or the closing theme.

Audio Variant: On Моя прекрасная няня, a tubular bell sound is heard, presumably taken from the closing theme of Бедная Настя.

Availability:

• Used at the end of Amedia-produced sitcoms and TV series starting with Бедная Настя since episode 26, albeit as a still version which later appeared on Дорогая Маша Березина and the first six seasons of Моя прекрасная няня, and ending with Быдра.
• It also appears in the Step by Step Russian adaption and some movies.
• The website version is seen on Western Russian-adapted shows.
• The widescreen variant first appeared on Не родись красивой and appears on future widescreen programs like some episodes of cartoon shows by the company.

3rd Logo (January 25, 2024-)

Visuals: In the dark slate blue environment, the camera zooms out from a glassy version of the recreation of a rectangular "a" model from before, done in a 2D perspective. The camera settles still so that the model would be located near the left side of the screen as it turns flat-shaded, gaining a purple-orange gradient, while the word "АМЕДИА'", in a futuristic font, slides in to the right while deblurring letter-by-letter next to a model. During the formation of the logo, the background becomes solid black.

Technique: CGI animation.

Audio: The opening theme.

Availability: The logo made its debut on Мастер и Маргарита, a film based on the novel of the same name.