CBS Broadcast International

Background

CBS Broadcast International was the worldwide syndication unit of CBS, Inc. Previously, the CBS library was distributed by Viacom Productions, a company spun off from CBS due to the "Fin-Syn laws", which only applied in the United States and their territories. On August 10, 2004, Viacom, Inc. merged CBS Broadcast International with Paramount International Television to form CBS Paramount International Television (later CBS Studios International).

Contents

1st Logo (September 27, 1985-1987)	2nd Logo (1987-1995)	3rd Logo (April 30, 1995-2008)

1st Logo (September 27, 1985-1987)

Visuals: On a light blue background, the cerulean text "CBS" (in ITC Avant Garde) flies in from the left. While it does so, the "C" leaves two trails behind; the second one is patterned like a globe, and some black stripes move towards it from the top and bottom of the screen. Then the white text "A CBS BROADCAST INTERNATIONAL PRESENTATION" (in the same font as "CBS", but in a lighter weight) fades in.

Variant: A still variant has the text "IN ASSOCIATION WITH" above the logo and the bottom text reading "CBS BROADCAST INTERNATIONAL".

Technique: CGI.

Audio: An arpeggiating nine-note synth tune.

Audio Variant: In some cases, the logo is silent.

Availability:

Appears on some TV movies from the era, like Who is Julia? and Under the Influence, among others.
It also appears on some episodes of The (New) Twilight Zone on Chiller, followed by the 2007 CBS Television Distribution logo.
- It is also unknown if MeTV airings will retain this due to CTD plastering.

2nd Logo (1987-1995)

Visuals: Over a dark blue (or purple) background, the logo starts with various outlined circles dropping from the top of the screen, gradually forming a wireframe globe. When the globe is completely formed, it shines, becomes 3D and zooms out, as the background fades to a sky blue background, with the CBS Eyemark around the globe (which acts as its pupil), the letters "CBS" in the trademark Didot font next to the CBS Eye, and "CBS BROADCAST INTERNATIONAL" in Helvetica below the logo.

Variants:

A variation which has "A PRODUCTION OF" or "IN ASSOCIATION WITH" above the logo exists.
Sometimes, the logo is still.
A short version also exists, where the logo starts when the globe is completely formed. This can be seen with "IN ASSOCIATION WITH" above the logo, or without the IAW text on Justice Network airings on Rescue 911.

Technique: CGI.

Audio: An ethereal synth theme with a low synth note as the globe is formed, then a higher synth note as the logo pans out, then another high synth note.

Audio Variants:

On some shows, it uses the closing theme of the program.
A silent version exists.
A stereo mix version exists, which was sometimes used during the logo's later years.

Availability:

It appears on TV movies from the era.
It also appears on episodes of Rescue 911, the pilot episode of Walker, Texas Ranger on Charge!, PlutoTV, USA Network, the now-defunct Cloo network, and WGN America (now NewsNation), the final season of The (New) Twilight Zone on MeTV and on Horror in the UK which was seen with the next logo below, as well as 1990s international prints of said show years ago.
It also appears on the first season of Touched by an Angel, as well as on some international airings of early Dr. Quinn, Medicine Woman episodes.
The short/silent/IAW variant appears on the 1995 Hogan's Heroes VHS release from Columbia House (specifically a four-episode VHS release entitled "The Great Deceptions").
It also appeared on several Dr. Seuss specials as seen on Cartoon Network in 1997.
It also appeared on late 1980s prints of the 1986 miniseries If Tomorrow Comes, and episode 11 of Foley Square.

3rd Logo (April 30, 1995-2008)

Visuals: On a black background, there is the tail end of the animation from the 1995 CBS Video logo, with the CBS Eye forming and the globe in the center of it still zooming out and rotating. However, instead of rotating into a box, the eye flips from an angle to the center of the screen and the globe does not turn completely silver. The letters "C", "B", and "S" in Helvetica Neue appear one-by-one above the eye in sync with the music (much like the network's 1992 ID), and then "Broadcast International" in Times New Roman fades in below.

Variants:

There is a rather cheaply-done widescreen version where the picture is stretched from 4:3 to 16:9, with a lot of blocky artifacts in the background.
A more professionally-done widescreen version also exists.
A shortened version exists. In this version, after "Broadcast International" fades in, the screen immediately fades to black.
Another shortened version also exists. It starts off when the eye logo is in place and "CBS" appears. This can be found on Justice Network airings on Rescue 911.

Technique: CGI.

Audio: The last part of the 1995 CBS Video theme, beginning with the piano glissando, with the final three orchestral hits marking the letter-by-letter appearance of "CBS".

Audio Variants:

On a French print of The (New) Twilight Zone season 2 episode "Song of the Younger World/"The Girl I Married", this logo has the music from the 1st logo due to a poor plaster job.
On a French print of the TV movie The Wild Wild West Revisited, the logo has the music from the 2nd logo due to sloppy plastering.
On a DVD print of Quarterback Princess, and possibly others, the music is in low tone.
PAX TV/i: Independent Television airings of Early Edition used the channels' respective generic themes.

Availability:

This is usually seen on international and some off-network prints of CBS-produced series and TV movies from the era.
It used to be seen on reruns of Everybody Loves Raymond on TBS, but recent airings now have the 2007 CBS Television Distribution logo due to the channel now using HD prints.
- However, it can still be seen on most current international reruns, like on Channel 4 in the UK.
- It was also intact when the show used to be on Netflix a few years ago.
When Early Edition aired on PAX TV/i: Independent Television a long time ago, this was seen at the end, plastering the CBS Productions/TriStar Television logos.
It can be also seen on Horror Channel (UK)'s airings of The (New) Twilight Zone.
UP (formerly Gospel Music Channel) also previously kept this logo intact on reruns of Judging Amy, but recent airings have the 2013 20th Television logo instead.
Also can be found on reruns of Rescue 911 broadcast on Justice Network and getTV.
It can also be seen on later seasons of Touched By An Angel on MeTV/Start TV/Pluto TV airings and on an OWN (Oprah Winfrey Network) airing of Dr. Phil which was dedicated to the memory of Roger King.
It also appears at the end of BET Her airings of Half & Half as well as on Netflix and Paramount+ prints of said show.
- However, it does not appear on BounceTV airings.
This was also seen on 1990s international prints of earlier Teenage Mutant Ninja Turtles episodes and international prints of The King of Queens, among others.
This is also retained on Channel 4 UK airings of Everybody Loves Raymond and The King of Queens.
- Strangely, if one watches Everybody Loves Raymond on demand (at least on Sky Q), it cuts out this logo.
It can also be seen on at least one episode of Walker, Texas Ranger on Crackle.
Surprisingly, Crackle prints of the short-lived CBS series Ladies Man have this at the end, sandwiched between the 1995 Columbia TriStar Television and 2002 Sony Pictures Television logos.
- This is most likely due to the fact that they used international masters (CBS owns the show internationally while SPT has U.S. rights).
This also appears at the end of most films in the 1939 Sherlock Holmes film series on TCM UK.

CBS Broadcast International

CBS Paramount International Television

►