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The Eyemark
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{{ImageTOC
|CBS Entertainment Productions (1985).png|1st Logo (March 30, 1985-June 19, 1992)
|CBS Entertainment Productions (1991).png|2nd Logo (September 15, 1991-
}}
|CBS Productions (second era)|
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* Sometimes, the pupil remains open for a longer time than usual, or the logo fades out before the pupil closes.
* On the TV special ''Stars in the Eye'', after the pupil closes, the word "{{Font|Serif|'''''Presents'''''}}" appears with superimposed footage of fireworks behind it, which transitions into the intro.
* There exists a color variant, with the background being an off-white color and the Eyemark and shutter being a shade of
* A variant exists where the 2nd eyemark’s pupil is replaced with a decorated keychain one, and the chains reveal the text and then close after a few seconds.
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* This is also seen on some newer TV prints of ''Perry Mason'', ''Rawhide'', and pre-fall 1965 episodes of ''The Andy Griffith Show'', which started in early 2009, followed by the silent 2003 Paramount Domestic Television logo on said show, and on more than one occasion, the 2007 [[CBS Television Distribution]] logo.
* The variant with the CBS theme can be seen on season 3 episode 1 of Perry Mason on IMDb TV and CBS Drama/Justice UK (now RealityXtra) airings.
* This logo also made an appearance following the 1965 [[20th Century Fox Television (1958-1989)|20th Century Fox Television]] logo on the
===2nd Logo (In-credit variants) (January 13, 1952-May 28, 1985, 1987-1988)===
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</tabber>
'''Visuals:''' CBS Productions only used different on-screen versions of the following in-credit text with the CBS Eyemark logo below it, taking place against a
<center>{{Large|'''A</br>CBS TELEVISION NETWORK</br>PRODUCTION'''}}</center>
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* Sometimes, the Eyemark is omitted.
* 1959-1962: The text appears on a Eyemark wallpaper background.
* 1962-1965: The text appears on a
* 1962-1964: On early seasons of ''Petticoat Junction'' and ''The Beverly Hillbillies'', the "IAW" variant fades after the 1961 Filmways logo.
* 1962-1966: The logo is in grayscale.
* 1963-1975: The text appears on a
* 1964-1965: The notice is shown on the lower right-hand corner on the Filmways logo.
* 1965-1969: On ''The Wild Wild West'', there is an additional in-credit name for Michael Garrison on a grayscale background (season 1 only), blue background (subsequent seasons) reading "A MICHAEL GARRISON PRODUCTION" before that logo faded to the "IAW THE CBS TELEVISION NETWORK PRODUCTION" logo.
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</tabber>
'''Visuals:''' There is a black Eyemark zooming out to the top of the screen on a
'''Trivia:''' A color variant has been rumored to exist, but it is not yet known whether the rumor is true; the only alleged recording to have been uploaded online is considered fake, as it was done via color correction in Sony Vegas Pro 11.
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'''Variants:'''
* Sometimes, the logo is shown on an all-white,
* The logo is sometimes superimposed or scrolling in the end credits.
* The text "'''A Production of'''" sometimes appears above the logo.
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</tabber>
'''Visuals:''' Against a
<center>{{Large|{{Font|Impact|{{color|#02d4d0|CBS}}}}}}</br><span style="font-family:'Impact';font-size:18px;background-color:red;color:#FFE4B5">ENTERTAINMENT</span></br>{{Large|{{Font|Impact|{{color|#FFE4B5|PRODUCTIONS}}}}}}</center>
The word "{{color|#02d4d0|{{Font|Impact|CBS}}}}" is in a {{color|#02d4d0|turquoise-blue}} gradient color, and "{{color|#FFE4B5|{{Font|Impact|ENTERTAINMENT}}}}" is inside a
'''Variants:'''
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</tabber>
'''Visuals:''' Over a textured
'''Trivia:''' This logo was based on the CBS 1995-96 on-air identity, "You're on CBS".
'''Variant:''' Sometimes, the hands holding up the CBS eye logo are omitted, so there is only the text on the textured
'''Technique:''' Live-action.
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</tabber>
'''Visuals:''' There is a flash of light, which dies down to reveal the CBS Eyemark logo (with the light coming from the center of it) with "{{Font|Serif|{{color|#9c3f17|'''CBS PRODUCTIONS'''}}}}" next to and below it, floating above a floor in a
'''Trivia:'''
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'''Variants:'''
* Starting in 1999, a better-known version debuted, which omits the light. The logo is redone in a lighter shade of {{color|saddlebrown|reddish-brown}}, and the font is smaller, with the {{color|silver|metallic silver}} outline more visible. However, the original text can still be seen in the reflection on the floor.
** ''Now & Again''
* Five widescreen versions exist for the 1999 version.
* On <u>season 1 of ''The Amazing Race''</u>, the logo is above the 1985 [[Touchstone Television (1985-2007)|Touchstone Television]] logo.
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* Starting in 2012, most of the shows that used this logo began using the 2009 CBS Television Studios logo.
** However, the logo was also seen on ''CSI: Cyber'', and ''The Thanksgiving Day Parade on CBS'' continued to use this logo until 2019, with the CBS Studios logo replacing it starting in 2020.
* It was also seen on
* It can also be seen on later seasons of ''Touched by an Angel'' on MeTV and Start TV airings.
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CBS Productions was the production arm of the CBS Television Network, formed in 1952 to produce shows in-house, instead of relying solely on outside productions. Its first production was CBS Television Workshop, a drama anthology series that featured an early appearance of Audrey Hepburn. Before 1978, it was simply known as the "CBS Television Network". From 1978-1996, the name "CBS Entertainment Productions" co-existed.
From September 2004 to 2006, it functioned as an in-name-only unit of Paramount Television, but its logo remained on-screen until 2006. On January 17, 2006, it was merged with Paramount Television to form "CBS Paramount Television", whose main production division, CBS Paramount Network Television, continued to produce the former CBS Productions shows that were still running. Currently, all of the CBS library except certain shows they merely held rights to, is owned by Paramount Global themselves and is distributed by CBS Media Ventures. However, CBS has certain domestic or international rights on co-produced series.
On September 2, 2008, CBS Productions was revived as an in-name-only unit of CBS Paramount Network Television (later known as "CBS Television Studios") by producing non-CBS network produced programs such as 90210 for The CW. On October 8, 2020, as part of a brand unification of all of the CBS divisions, CBS Productions was folded into the then-newly renamed CBS Studios.
Historical Note: The CBS logo was created by William Golden and Kurt Weiss on October 17, 1951 and was introduced on broadcast on October 20, 1951.
Visuals: Over a white background, the logo starts with CBS' huge Eyemark logo, with a second Eyemark replacing its pupil. As the camera zooms in on the second Eyemark's pupil, it opens up like a camera shutter to reveal the words "CBS TELEVISION NETWORK" in the Didot font. The pupil later closes.
Variants:
Technique: 2D animation. Designed by William Golden and animated by Kurt Weiss.
Audio: Usually none, particularly on modern prints.
Audio Variants:
Availability: This logo was the standard closing card for the CBS network and appeared mostly on filmed series produced for CBS.
Visuals: CBS Productions only used different on-screen versions of the following in-credit text with the CBS Eyemark logo below it, taking place against a blue background:
Depending on the series, the text could read "PRODUCED BY THE CBS TELEVISION NETWORK", "THIS HAS BEEN A CBS TELEVISION NETWORK PRODUCTION", "(PRODUCED) IN ASSOCIATION WITH THE CBS TELEVISION NETWORK", or "A CBS TELEVISION NETWORK PRESENTATION".
Variants:
Technique: A still graphic.
Audio: The end title theme from any show playing.
Audio Variants:
Availability:
Visuals: There is a black Eyemark zooming out to the top of the screen on a gray background. "CBS" appears letter-by-letter in a dramatic fashion in white.
Trivia: A color variant has been rumored to exist, but it is not yet known whether the rumor is true; the only alleged recording to have been uploaded online is considered fake, as it was done via color correction in Sony Vegas Pro 11.
Technique: 2D animation.
Audio: A commanding trumpet which sounds a little like the theme tune to Superman: The Animated Series. The fanfare was rumored to be composed by Morton Stevens.
Audio Variant: On Western Hero, the logo is silent.
Availability: This logo was another standard closing card for the CBS network and appeared mostly on filmed series produced for CBS.
Visuals: It's the same as the 1983 CBS Theatrical Films logo, but "THEATRICAL FILMS" is replaced by "PRODUCTIONS".
Closing Variant: The logo is still and "IN ASSOCIATION WITH" is added above the logo.
Technique: Same as the 1983 CBS Theatrical Films logo. None for the closing variant.
Audio: None.
Availability:
Visuals: Against a black background, the following text appears in a light blue, 3D Impact font with a white shadow effect:
PRODUCTIONS
Technique: A hand-drawn graphic.
Audio: None or the intro theme of the respective movie.
Availability: This can be found on the VHS and Blu-ray releases of Target, Eleni, and Better Off Dead..., while the DVD release of the latter plasters it with the 1995 CBS Video logo.
Visuals: Against a certain colored background, there is the following text, set in Times New Roman:
An Eyemark logo is located to the right of "CBS" with a filmstrip next to it. The filmstrip also has little "comet streaks" on its left side.
Variants:
Technique: A still graphic.
Audio: The closing theme of the show.
Availability:
Visuals: Against a blue/purple gradient background, the following text zooms out and places itself on the center:
The word "CBS" is in a turquoise-blue gradient color, and "ENTERTAINMENT" is inside a red rectangle. A sky blue CBS Eyemark zooms out and places itself below the text.
Variants:
Technique: CGI.
Audio:
Availability:
Visuals: Over a textured yellow or gold CBS Eyemark background, there is a pair of ghostly gray hands holding up a gray CBS eye logo. The logo then fades to a closer shot of the hands holding the logo, with the text "CBS PRODUCTIONS" in a Futura font and with "CBS" in a bigger font, along with a CBS Eyemark below, in front of them.
Trivia: This logo was based on the CBS 1995-96 on-air identity, "You're on CBS".
Variant: Sometimes, the hands holding up the CBS eye logo are omitted, so there is only the text on the textured yellow background.
Technique: Live-action.
Audio: A haunted theme with a thud sound, none, a generic theme on NBC and CBS, or just the end title theme playing over the logo.
Availability:
Visuals: There is a flash of light, which dies down to reveal the CBS Eyemark logo (with the light coming from the center of it) with "CBS PRODUCTIONS" next to and below it, floating above a floor in a blue-lighted white studio with a CBS logo pattern (with the color variations of the Eyemark) on the walls. The text is in the network's familiar Didot font and the entire logo is brown. The logo then slowly zooms away.
Trivia:
Variants:
Technique: CGI.
Audio:
Audio Variants:
Availability:
Here is some information about the copyright stamps on CBS Productions shows:
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CBS Productions |
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