CBS Sports

NFL Presentation

1st Logo (1980s-1990s)

TBA

NFL Copyright Presentation

1st Logo (1998-2003)

Note: The logo can be seen here.

Logo: On a blue and yellow background with stadium lights (a la the YesNetwork ID from its inception in 2002-2005), we see the 1998-2005 NFL on CBS logo (a vertical blue rectangle with "NFL" in the same font as the 1980-2015 CBS Sports logo) on top, CBS in the same font on the bottom, yellow-bordered rectangles around both, the CBS eyemark sandwiched between the words, and two 3D yellow lines on both sides of it. The logo zooms in and tilts down, with the CBS eye flipping towards the camera and overtaking the screen. When it flips over, the stars from the NFL logo are revealed to be hovering over the logo, which flips over again to face the screen as the stars move away and the NFL logo places itself on the pupil.

FX/SFX: The animation, the 3D NFL on CBS logo, the NFL logo, and the hovering stars.

Music/Sounds: A generic-sounding fanfare that FOX, ESPN and ABC used at the time, and is a variation of the NFL copyright ID theme used at the time.

Availability: Extinct for the intro and outro versions. Seen on some tapes and YouTube videos of the NFL on CBS broadcasts of the era though.

Editor's Note: None.

2nd Logo (2003-2006)

Logo: We see a metal football helmet in front of several classic NFL clips, followed by metal sparks in the background. The logo ends with bright orange and yellow flames that reveal a black silhouette of the 1998-2005 NFL on CBS logo.

Trivia: This logo contains elements of the 2003-2005 NFL on CBS graphics.

FX/SFX: Live-action footage.

Music/Sounds: The 2003-2014 NFL copyright theme.

Music/Sounds Variant: The logo's often accompanied by the announcer spiel "CBS Sports welcomes you to the following presentation of the National Football League" or "CBS Sports thanks you for watching this presentation of the National Football League.".

Availability: Extinct.

3rd Logo (2006-2013)

Logo: On a black background zooms out, we see the NFL logo slowly zooming out, eventually connecting with a blue circle with 4 quarter circles (like the Fox Sports logos but with a circle instead of an oval). The circle keeps zooming back until it is in the middle of the screen, and it turns around to reveal the NFL on CBS logo.

Variants:

Starting in 2010, instead of the circle rotating, one of the quarter circles "connects" with the rest of the NFL on CBS logo, which is now more industrial looking, with parts of the logo flickering like an old lightbulb. There is also a blue haze in the background revealing what looks like thin horizontal lines.
In 2012, until the AFC Championship Game of the season, the text "HOME OF SUPER BOWL XLVII" can be seen under the NFL on CBS logo.

FX/SFX: Everything, with some elements of the graphic packages of the era being featured.

Music/Sounds: The 2003-2014 NFL copyright theme.

Music/Sounds Variant: The announcer spiels "CBS Sports welcomes you to the following presentation of the National Football League" or "CBS Sports thanks you for watching this presentation of the National Football League." are often used with this logo.

Availability: Extinct.

4th Logo (2013-2016)

Logo: The camera zooms away from an elevated platform with brightly-shining lights to reveal the NFL shield. The camera steadily pans around and gradually gets faster with the platform shining a light on the camera, revealing a slightly updated NFL on CBS logo.

Variant: In 2015, the shield was made gold and black to commemorate the golden 50th Super Bowl aired in February 2016 by CBS, and the NFL on CBS logo is replaced by the Super Bowl 50 logo (the number "50" in a bright gold font and the Super Bowl trophy on a silver rectangle with "SUPER BOWL" engraved in it and a silver base with the CBS logo on it).

FX/SFX: Everything, in amazing CGI.

Music/Sounds:

2013-2014: Same as the previous logo.
2014-2016, The NFL copyright theme of the time.

Music/Sounds Variant: The announcer spiels from the previous logos are sometimes used with this logo.

Availability: Extinct.

5th logo (Thursday Night Football edition) (2014-2017)

To be described soon. This logo was only seen on Thursday Night games broadcasted on CBS & NFL Network or NFL Network games produced by CBS Sports.

6th Logo (February 7, 2016-January 2019)

Logo: In a blue background with 2 red vertical stripes and 4 thinner gray/white stripes, we see the NFL shield in 3D along with the words "CBS SPORTS" and "NATIONAL FOOTALL LEAGUE" and the numbers "50", "40", "30" and "20" along the gray/white stripes appearing and disappearing, while some parts of the background and the NFL shield rise upwards (with the shield's center rising before its white outline), all while the camera pans upwards, making the NFL shield face the screen upright. The left and right sides of the background then flip back, followed by the middle, which reveals the script logos of the following teams in order:

San Francisco 49ers
Miami Dolphins
Arizona Cardinals
Buffalo Bills
Los Angeles Rams
New York Jets
Seattle Seahawks
Oakland Raiders
Chicago Bears
Jacksonville Jaguars
Minnesota Vikings
Tennessee Titans
Detroit Lions
Houston Texans
Green Bay Packers
Pittsburgh Steelers
New England Patriots
Denver Broncos

Each logo is in individual rectangle shapes that fall backwards as the camera zooms in and then up, revealing the 2016 NFL on CBS logo, which is basically the current CBS Sports logo with "NFL" replacing "CBS SPORTS", with clips of various NFL players and more blue and red lines on the left and right sides.

Super Bowl 50 variant (February 7, 2016): The background is now black and gold, the NFL team logos are replaced with the Roman numerals of the 13 most recent Super Bowls played at the time from 37 ("XXXII") up to 49 ("XLIX") in gold, and the NFL on CBS logo is replaced with the Super Bowl 50 logo with another rectangle with the CBS logo under it.

FX/SFX: Everything, in amazing CG effects.

Music/Sounds Variant: Along with the normal announcer spiels, the Super Bowl 50 variant has the announcer saying "Super Bowl 50!" when the Super Bowl 50 logo appears.

Availability: Extinct.

7th Logo (February 3, 2019-January 2021)

Logo: We see the camera backing away to reveal the NFL 100 logo turning around to fit between two navy blue rectangle shapes (with the one on the right closing as it happens), as four red rectangles between them spin around, revealing the logos of NFL teams. The camera does a 180 turn to the right which reveals the back of the structure, and the NFL on CBS logo moves in from the bottom right to position itself on the middle of the screen facing the camera, and a few more navy blue rectangles position themselves under the logo, looking like a pedestal.

Variant: In the 2020 season, the NFL shield itself replaces the NFL 100 logo, and the Super Bowl LV logo replaces the NFL on CBS logo. There is only one navy blue rectangle under the Super Bowl LV.

FX/SFX: Everything, in amazing CGI that resembles the graphics of the previous logo.

Music/Sounds: A new copyright theme with a 4-note ending.

Availability: Extinct.

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