Draft:Channel 5

From the Audiovisual Identity Database, the motion graphics museum



Background

Channel 5 is a privately-owned TV channel from the UK, being considered the fifth analogical channel created in the country. Through its years, it had different owners; in 2002, it was partially rebranded as "Five" once the RTL Group bought the channel; its current company owner, Paramount Global, bought the channel in 2014.

Channel 5 (first era)

1st Bumper (March 30, 1997-September 1999)

Main Idents

Christmas Idents

Logo: The idents center around complex neon (and sometimes flashing) images with the Channel 5 logo, which is a circle containing the number "5". No specific names were given, although they can still be described.

Variants:

  • Christmas Idents:
    • Christmas 1997: TBA.
    • Christmas 1998: TBA.

FX/SFX: Likely a combination of live-action and computer animation.

Music/Sounds: Mostly varies between the idents.

Availability: Extinct.

Editor's Note: None.

2nd Bumper (September 1999-September 10, 2000)

Main Ident

Christmas Idents

Nickname: "Celebrities"

Logo: The screen moves on a white background composed by several metal pieces. A hole is seen on the left side, in which some green and yellow pieces containing the previous Channel 5 logo are displaced to shown another complete piece, while 5 colored lines (blue, orange, magenta, yellow, green) zoom out on the other side in sync with the music. Once everything is centered, the screen blurs and the Channel 5 logo seen in the green piece pops-up.

Variants:

  • There is another ident in which the metal pieces from the background are replaced by filmstrips. This version was likely used before movies.
  • Most of the idents usually centered around different scenarios with the same logo appearing on a hole (on different materials, such as paper). Various celebrities from the channel are shown doing different things in it, before the logo pops-up.
  • Christmas Idents:
    • Christmas 1999: TBA.

FX/SFX: CGI animation. The celebrity idents feature live-action.

Music/Sounds: A calm 5-note synth tune.

Availability: Extinct.

Editor's Note: None.

3rd Bumper (September 11, 2000-March 4, 2002)

Main Idents

Other Idents

Christmas Idents

Logo: On a light green, blue, purple or orange background, we see one of the holes of paper seen in the previous ident. The Channel 5 logo appears on it while several light rays are flying in the hole, while the same lines from the previous ident flash in below.

Variants:

  • Besides the aforementioned main colors, other idents feature different designs of the background.
  • Like the previous graphic package, some idents featured different celebrities of the channel doing something, before the Channel 5 itself shows up.
  • Christmas Idents:
    • Christmas 2000: TBA
    • Christmas 2001: TBA

FX/SFX: CGI animation. The celebrity idents feature live-action.

Music/Sounds: A simplified version of the previous ident's tune.

Availability: Extinct.

Editor's Note: None.

4th Bumper (March 4-September 16, 2002)

Logo: TBA.

FX/SFX: TBA.

Music/Sounds: Another remix of the previous idents' tunes.

Availability: Extinct.

Editor's Note: None.

Five

1st Bumper (September 16, 2002-January 23, 2006)

Logo: The idents now center around live-action footage of different scenarios or activities. Then, the Five logo appears on a side of the screen with a blur effect while moving slightly.

FX/SFX: Live-action footage, and the Five logo appearing.

Music/Sounds: Depends on the variant.

Availability: Extinct.

Editor's Note: None.

2nd Bumper (September 16, 2002-October 6, 2008)

Bumper: On a black background, we see the Five logo of the time wiping in and wiping out while sliding slightly to the right.

Variant: The logo can be in different colors.

FX/SFX: The wiping.

Music/Sounds: None.

Availability: Extinct. This was used for break bumpers. It also appears at the end of shows that aired on the channel, like Fifi and the Flowertots and the long-forgotten game show Brainteaser.

Editor's Note: None.

3rd Bumper (January 23, 2006-October 6, 2008)

Logo: TBA.

Variants: TBA.

Trivia: This was designed by BB/Saunders.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: Extinct.

Editor's Note: None.

4th Bumper (October 6, 2008-2010)

Logo: On a brown background, we see the new Five logo (a circle with the word "FIVE" inside) in the center of the screen. Some blue/purple auroras appear around the circle.

Variants:

  • Another version of the main ident features a more complete animation.
  • There was a series of idents that featured a random live-action or animated scene. The Five logo appears at the beginning, animated as usual, before fading out.

FX/SFX: The auroras around the Five logo. The live action footage/animated scenes in the variants.

Music/Sounds: TBA.

Availability: Extinct.

5th Bumper (October 6, 2008-2010)

Bumper: We see the Channel Five logo of the time wiping in, via circle effect, with pink, blue and white circular streaks.

Variants:

  • The background can be in different colors.
  • Sometimes, items (e.g. bubbles) can form around the logo.

FX/SFX: The logo transitioning in and the streaks.

Music/Sounds: None.

Availability: Extinct. This was used for break bumpers and it's used at the end of their shows as an endcap.

6th Bumper (2010-February 14, 2011)

Logo: On a dark green background, several auroras move in circles on the top-right corner of the screen, until the same Five logo from the previous ident (now red and glossy) is revealed. Some ripples emit from it, while the auroras still move.

FX/SFX: Same as the previous logo.

Music/Sounds: TBA.

Availability: Extinct.

Editor's Note: None.

7th Bumper (2010-February 14, 2011)

Bumper: Same as the 5th bumper, except the logo is now at the right side of the screen and it colored red, several coloured streaks form around the logo which forms.

FX/SFX: The logo transitioning in and the streaks.

Music/Sounds: None.

Availability: Extinct. This was used for break bumpers and it's used at the end of their original shows as an endcap like the fifth logo.

Editor's Note: None.

Channel 5 (second era)

1st Bumper (2011-2016)

Logo: On what looks like the inside of a studio, we see a screen showing the new Channel 5 logo (a red circle with the number "5" inside) animated by a series of ripples, on a maroon background.

Variant: In later season 4 episodes of Peppa Pig, it is in-credit.

FX/SFX: TBA.

Music/Sounds: TBA.

Availability: The idents are extinct on TV, but has been archived on websites like This Is Five. The Channel 5 Original variant can be seen on their original shows from the time, as well as pre-2016 episodes of Peppa Pig on the channel.

Editor's Note: None.

2nd Bumper (2016-2020)

Logo: The idents show a certain live-action scene, that ends with a person looking at a group of 5 objects/people/animals (the Channel 5 logo is absent).

Variants: Some of these idents include:

  • Dogs: A man is driving a truck through a dry landscape. He looks at his mirror. We see a shot of the back of truck where there at first seems to be 3 dogs riding: a Cavalier King Charles spaniel, a brown shaggy one, and a bulldog. A 4th dog, a Jack Russel terrier, soon joins them, and a 5th dog, a little shih tzu, pops up in the middle with only its head visible.
  • Rainbows: A car drives through a mountainous terrain. We see a bored child sitting inside and looking out the window, smiling as he sees 5 rainbows on the horizon.
  • Birds: We see a shot of a city skyline with birds flying. A woman is doing things in her kitchen when she looks outside. 5 blue-fronted Amazon parrots are perched on her balcony.
  • Whales: We see a boat sailing the ocean. Many people are looking out to sea with binoculars, possible whale watching. A woman looks out to part of the sea where no one else is looking and sees 5 humpback whales breaching at the same time.
  • Others TBA.

FX/SFX: A combination of live-action scenes and CGI animation.

Music/Sounds: TBA.

Availability: Extinct.

Editor's Note: None.

3rd Bumper (2020- )

Logo: On a single-colored background, we see different views of the pieces of the new Channel 5 logo (the number "5" divided into 5 stylized pieces) appear ascending and descending. Light appears inside the gaps on the logo parts. Eventually, a centered and full view of the logo is shown at the end.

Variant: The idents feature one of the following colors: dark blue, dark green, pink, light blue, light green, orange and black.

FX/SFX: The pieces of the Channel 5 logo ascending and descending.

Music/Sounds: TBA.

Availability: Current.

Editor's Note: None.

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