Draft:LRT TV

From the Audiovisual Identity Database, the motion graphics museum




Background

1st ID (1980s-1991)

Visuals: The sequence begins with a bronze polygonal map of Lithuania placed on a wall. The camera slowly zooms towards the map, which reveals a series of gridded lines pulsing out from the bottom-right corner. A stylized "tv" "flips" in from the center to the right half of the screen. Inside the "v" are three horizontal bars in the colors of Lithuania's national flag (yellow, green and red).

Technique: Motion controlled animation mixed with overlaid 2D computer .

Audio: A somber brass fanfare.

2nd ID (1990-mid 1990s)

Visuals: A black screen is briefly displayed at the start. The screen splits in half and slides horizontally in opposite directions, revealing a skyline that includes the network's TV tower. The company name does not appear.

Technique: A mix of a still photograph and 2D computer effects.

Audio: A proud, patriotic synth fanfare.

3rd ID (Mid-1990s-1997)

Visuals: Each ident consists of the outlines of three blocky conjoined letters "LTV" appearing before a blue, red and green curved stripe each paint themselves in behind.

Variants:

  • Blue background: Unknown.
  • Teal background: Unknown.
  • There exist two alternate idents that show the logo rising from the bottom whilst unswirling itself before stopping in front of an imposed sequence of video clips:
    • Unknown.
  • A closedown ident also exists.

Technique: CGI.

Audio: Unknown.

4th ID (1997-2001)

Visuals: The ident opens with timelapse footage of a yellow flower blooming accompanied with a dandelion spinning in a clockwise direction on the right half of the screen. Unknown.

Variants:

  • An earlier variant of the ident shows unknown.
  • There is a Christmas variant, which shows unknown.

Technique: A mix of live action and 2D computer animation.

Audio: Unknown.

5th ID (2001-2002)

Visuals: Unknown.

Technique: Unknown.

Audio: Unknown.

6th ID (2002-2007)

Visuals: A series of idents which all show a person making a rectangle with both their thumb and pointer fingers. Unknown.

Variants: Unknown.

Technique: A mix of live action and 2D computer animation.

Audio: Unknown.

7th ID (2007-2012)

Visuals: Unknown.

Variants: Unknown.

Technique: CGI mixed with chroma-keyed live action.

Audio: Unknown.

8th ID (2012-2016)

Visuals: Shows a collection of different idents, all of which end with a slightly slanted white cube turning towards the left horizontally. Inside the cube is a blue substance, which is exposed by the cutouts of two leaf-shaped squares on the top and right sides and "LRT TELEVIZIJA" on the front.

Variants: There are six different idents: unknown.

Technique: CGI.

Audio: A stringed hum, followed with a light five-note jingle that repats four times and unknown.

9th ID (2016-2022)

Visuals: A collection of several different idents which all end with more enhanced network's logo spinning horizontally in an anti-clockwise direction. A lens flare can also be seen in the top left or right corners.

Variants: There exists five different idents: unknown.

Technique: CGI.

Audio: Unknown.

10th ID (2022-)

Visuals: A blue line is formed through a unique process before LRT and TV slide out from the left and right sides respectively.

Variants: The line is formed differently depending on the ident: unknown.

Technique: CGI.

Audio: Unknown.


Cookies help us deliver our services. By using our services, you agree to our use of cookies.