Draft:Network 10
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This page shows IDs used on the national network from the homogenisation of the brand in 1983 onwards. Pre-1983, branding was varied between stations. For Idents from this period as well as other region-specific IDs, see Network 10 Local IDs (Australia).
Background
Network 10 is one of Australia's three major commercial television networks. Launched in 1964 as ATV-0 in Melbourne and TEN-10 in Sydney, the network was first known as the Independent Television System, and then as the 0/10 network, in reference to the channel numbers of its first two stations. By 1988, ATV-0 had moved its frequencies to channel 10, aligning itself with the rest of the network, which was rebranded as Network Ten. The network was and still is aimed more at a younger demographic than the other commercial networks, embracing the swinging sixties at launch and becoming renowned for its teen-oriented programming, such as Cheez-TV, in the 1990s. In the 2000s, the network reached its peak with reality shows such as Australian Idol, The Biggest Loser and later Masterchef Australia bringing ratings success, though by the late 2010s, this success had faded and in June 2017 the network went into administration, before being bought out by ViacomCBS in October that year. Following the buyout, the company was restyled as "Network 10", replacing the word with a numeral, and an entirely new logo was introduced for the first time in 27 years.
1st Logo (1983-1984)
Nickname: "Ten out of Ten Australia"
Logo: TBA
Variant: A variant with a different logo was used on ATV-10 in Melbourne, after it changed frequencies and briefly on SAS-10, Adelaide in 1984.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
2nd Logo (1985-1989)
Nickname: "Ten out of Ten Australia II" "Australia Squares"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
3rd Logo (1988-1989)
Logo: TBA
Variant: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
4th Logo (1989-1991)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
5th Logo (1991-1994)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
6th Logo (1995-1996)
Nicknames: "Give Me Ten!"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
7th Logo (1997-1998)
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
8th Logo (Early 1999)
Nickname: "Picture Frame"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
9th Logo (1999-2000)
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Christmas 2000
Nicknames: "Light Streaks"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
10th Logo (2001-2002)
Nicknames: "Seriously"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: The "Seriously" slogan introduced in this ident would last the next 17 years and would be heavily associated with their "Golden era" from the early 2000s to the early 2010s.
11th Logo (2002-2006)
Nicknames: "Seriously II" "Camera Touch"
Logo: Stars of various Ten shows, both locally produced and imported, interact with the camera on a white background in monochrome. This usually ends with the individual touching the camera, causing the Ten logo to appear alongside the slogan "Seriously".
Variants:
- The idents were updated over time to feature different people.
- The first half of an ident would often lead into the program lineup, after which the end of the ident would play out.
FX/SFX: TBA
Music/Sounds: Various, depending on the ident.
Availability: Extinct. Check your recordings.
Editor's Note: The basic concept of this ident would be used for the next decade and a half in various forms.
12th Logo (2004-20??)
Nicknames: "A Beautiful World" "Ten Acid Trip" "Seriously III"
Logo: TBA
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
13th Logo (2008-2012)
Nicknames: "Seriously IV" "Camera Touch III"
Logo: An updated version of the previous ident's concept, now featuring Ten's updated glossy logo and a stylised pointing hand as a secondary graphic.
FX/SFX: TBA
Music/Sounds: TBA
Availability: Extinct.
Editor's Note: None.
