Draft:TV Tsentr

Credits

Compiled by
KosMir

Video captures courtesy of
miller10socialrev, STV-ANDREY-VHS, Локальный Редактор, Андрей Быков ツ, Никита Градунцов, KTV, KosMir, Никита Моргунов - Телезаписи и оцифровки, Николай Воробьёв [Телерадиозаписи] and Семен Скворцов

Background

TV Tsentr (ТВ Центр; formerly abbreviated as ТВЦ) is a Russian public television station with the fourth largest coverage area in Russia, after Channel One, Russia-1 and NTV. Launched on June 9th, 1997, it is owned by the administration of the city of Moscow and is dedicated to programming that highlights various aspects of Moscow life.

TV Tsentr (1st era)

Contents   ID (June 9, 1997-September 5, 1999)

TVC

Contents 1st ID (September 6, 1999-September 24, 2000) 2nd ID (September 25, 2000-March 10, 2002) 3rd ID (March 11, 2002-October 31, 2004) 4th ID (November 1, 2004-August 13, 2006)

TV Tsentr (2nd era)

Contents 1st ID (August 14, 2006-August 30, 2009) 2nd ID (August 31, 2009-August 31, 2010) 3rd ID (September 1, 2010-August 25, 2013) 4th ID (August 26, 2013-August 31, 2018) 5th ID (September 1, 2018-September 8, 2023) 6th ID (September 9, 2023-)

TV Tsentr (1st era)

ID (June 9, 1997-September 5, 1999)

Visuals: Unknown

Technique: CGI animation.

Audio: Unknown

TVC

1st ID (September 6, 1999-September 24, 2000)

• 
  Startup
• 
  Closedown

Visuals: In a dark/royal blue environment, the camera slowly moves among the black CRT TVs standing on the floor in the darkness, rises up, then moves straight and turns right to reveal the working TV, with a lighting from behind in the environment, displaying a white glowing background, on which the TVC logo of the time, consisting of three diagonal stripes (L-R: navy, slate blue, and light steel blue) with white "ТВЦ" letters at their bottom portions; slides downwards. As the camera settles still at a tilted angle, the white Futura PT ExtraBold text fades in a blur effect at the bottom-left portion of the screen; it says either "В ЭФИРЕ" (for startup) or "ДО ЗАВТРА" (for closedown).

Technique: Live-action mixed with computer animation.

Audio: An intense, rising techno theme composed by Vladimir Matetsky, with a faint soundbite of what sounds like a dispatcher talking at the beginning and a bell toll when the logo appears.

2nd ID (September 25, 2000-March 10, 2002)

• 
  Startup
• 
  Closedown

Visuals:

• Sign-On: Over a diagonal black-dark blue gradient background with a zooming starfield, a glowing white horizontal line appears extending at the center of the screen, causing multiple light rays to beam from it upwards. Then, the line rotates to the front at a tilted angle to reveal that it's a black panel with a glowing outline, which then turns white. It turns to the left as a transparent flashing cube, lying on top of a panel, is revealed by flickering, and the starfield faded out leaving a gradient background. The flashing cube forms the then-new TVC logo, consisting of an abstract construction of the channel name: a 3D, blocky dark/royal/sky blue "Т" model, with the bottom part being extruded to make a room of a small, left-aligned "В" inside, and a large, bold white "Ц" arranged at the front of "Т"; which fades in as a glowing panel faded out, and the gradient background turns white-blue, while the light ray beams from a "Ц" as a lens flare slides in from the top-left and flies around the logo.
• Sign-Off: A reverse version of the Sign-On ident, with the stacked white text "СПОКОЙНОЙ НОЧИ" being formed through glowing lines word-by-word at the end when the background freeze-frames.

Technique: CGI animation.

Audio:

• Sign-On: A dreamy, shrill synthesized violin chord, with three synth piano notes joining in each two seconds. It all ends with a five-note electric piano fanfare, with the final note being heavenly held out.
• Sign-Off: Unknown

3rd ID (March 11, 2002-October 31, 2004)

• 
  Morning
• 
  Daytime
• 
  Evening
• 
  Nighttime

Visuals: On a colored background suitable for a period of the day, mutiple colored lines appear flying around to different directions. Half of them form the logo from before at the center of the screen, with "T" being outlined and "Ц" being formed with glowing white lines, then fly away from the screen along with all the other lines, leaving the background.

Period Colors:

• Morning: Yellow background, and blue lines for the logo.
• Daytime: Green background, and red lines for the logo.
• Evening: Blue background, and yellow lines for the logo.
• Nighttime: Red background, and yellow lines for "Т" and lime green for "В".

Technique: 2D computer animation.

Audio:

• Morning/Daytime: Unknown
• Evening/Nighttime: Unknown

4th ID (November 1, 2004-August 13, 2006)

• 
  Spring
• 
  Summer
• 
  Autumn
• 
  Winter

Visuals: There are four idents suitable for a season:

• Spring:
• Summer:
• Autumn:
• Winter:

Technique: Computer animation.

Audio: Unknown

TV Tsentr (2nd era)

1st ID (August 14, 2006-August 30, 2009)

• 
• 
• 

Visuals: Unknown

Technique: A mix of live-action and 2D computer animation by Shandesign.

Audio: Unknown

2nd ID (August 31, 2009-August 31, 2010)

• 
  The beginning of the ident
• 
  The finished ident with a slogan

Visuals: Unknown

Technique: A mix of live-action and CGI animation.

Audio: Unknown

3rd ID (September 1, 2010-August 25, 2013)

Visuals: Unknown

Technique: CGI animation for the logo, followed by live-action for the rest.

Audio: An ascending new-age synth note during the appearance of the logo, accompanied by a brief guitar sounder or a light two-note chime; followed by Muslim Magovayev's song "Лучший город Земли" playing on during live-action scences.

4th ID (August 26, 2013-August 31, 2018)

• 
  St. Basil Cathedral
• 
  Gagarin
• 
  Ostankino Tower
• 
  Stailn-style skyscraper
• 
  Puskin
• 
  Gorky Park
• 
  Bridge
• 
  Bolshoi Theatre

• 
  Church of the Savior on Blood
• 
  Atlas
• 
  Bronze Horseman
• 
  Bridge

• 
  Voznesensky Cathedral
• 
  Nevsky Cathedral
• 
  Theater
• 
  Railway Station

• 
  Wedding Palace
• 
  Tower
• 
  Palace
• 
  Mosque

• 
  Church
• 
  Monument
• 
  Bridge
• 
  Railway Station

• 
  Bridge
• 
  University
• 
  Conservatory
• 
  Theater

• 
  Bridge
• 
  Memorial
• 
  Tsvetnoy Boulevard

• 
  Church
• 
  Moscow Gates

Visuals: Unknown

Technique: A mix of live-action and CGI animation by N3 Design.

Audio: Unknown

5th ID (September 1, 2018-September 8, 2023)

Visuals: Unknown

Technique: CGI animation.

Audio: Unknown

6th ID (September 9, 2023-)

Visuals: Unknown

Technique: CGI animation.

Audio: Unknown